WMSO

WMSO
City	Southaven, Mississippi
Broadcast area	Metro Memphis
Frequency	1240 kHz
Branding	The Trend on WAVN
Programming
Format	Urban adult contemporary and Gospel
Ownership
Owner	Flinn Broadcasting ; (Arlington Broadcasting Company)
Sister stations	KHGA, KXHT, WGSF, WHBQ, WHBQ-FM, WIVG, WMPS
History
First air date	1990 (as WAVN)
Former call signs	WAVN (1989-1996); WBLZ (1996); WAVN (1996-2019)
Technical information
Facility ID	2801
Class	C
Power	580 watts unlimited
Transmitter coordinates	34°58′57.0″N 90°0′45.0″W / 34.982500°N 90.012500°W
Translator(s)	104.1 W281BR (Memphis, TN)
Links
Webcast	Listen live
Website	wavnthetrend.com

WMSO (1240 AM) is an Urban adult contemporary and Gospel format broadcast radio station licensed to Southaven, Mississippi, serving Metro Memphis. WMSO is owned and operated by Flinn Broadcasting.^[1]

History[]

On May 13, 2019, WMSO changed their format from southern gospel to urban oldies, branded as "Memphis Soul 104.1".^[2]

On June 8, 2020, WMSO changed their format from urban oldies to classic hip hop, branded as "Bumpin 104.1".^[3]

FM translator[]

WMSO programming is relayed to an FM translator, which gives the listener the choice of FM with higher quality stereophonic sound. The translator is owned by Arlington Broadcasting Company.