Yellow Tail (wine)
Yellow Tail (stylised [ yellow tail ][1]) is an Australian brand of wine produced by Casella Family Brands. Yellow Tail as well as Casella Family Brands as a whole are both based in Yenda, New South Wales.
History[]
In 1957 the Casella family, headed by Filippo Casella and his wife Maria, emigrated from Sicily to Australia for a better life.[2][3]
Yellow Tail was developed for the Casella family winery to enter into the bottled wine market—having previously supplied bulk wine to other wineries.[3] Yellow Tail was developed in 2000 and was originally marketed to export countries. It became the number one imported wine to the United States by 2011.[3][4]
The namesake of the brand, Yellow Tail, is the yellow-footed rock wallaby (Petrogale xanthopus), a relative of kangaroos.
Vineyard[]
The vineyard produces approximately three percent of all wine and is around 540 acres (220 ha),[5] located in the Riverina, Griffith, New South Wales, Australia.
Wines[]
Approximately a third of the grapes that are harvested by Yellow Tail are from their vineyard in Riverina, Australia. The rest are from other vineyards in South Eastern Australia. All Yellow Tail wines have their own specific label color. In addition to sparkling wines, Yellow Tail makes varietal wine from the following grape varieties: Moscato, Riesling, Semillon, Sauvignon blanc, Pinot gris, Chardonnay, Pinot noir, Merlot, Grenache, Shiraz and Cabernet Sauvignon in addition to some blended wine and Rosé. Each wine has different colours, for example Merlot is Orange, Shiraz is yellow, etc.[6]
International sales[]
In 2000, the Casellas joined with W.J. Deutsch & Sons, a family-owned marketing and distribution firm, in order to distribute Yellow Tail wines in the United States. In 2001, it sold 200,000 cases, a number that jumped to 2.2 million the next year.[7]
Yellow Tail has enjoyed similar success in the UK which, in 2000, began importing more wine from Australia than from France for the first time in history. In 2005, Yellow Tail sold more wine in the US than all the French producers combined.[8]
See also[]
References[]
- ^ "[ yellow tail ]". Retrieved 26 October 2008.
- ^ "[yellow tail] wines - US - Great Australian wine". [yellow tail] wines - US - Great Australian wine. Retrieved 28 July 2019.
- ^ a b c "Casella Family Brands - Our History". www.casellafamilybrands.com. Retrieved 28 July 2019.
- ^ "America's Top Imported Wines Over the Last 30 Years (Chart)". VinePair. 11 February 2019. Retrieved 28 July 2019.
- ^ "Who's Behind the Roo". Yellowtail.
- ^ "Yellow Tail gets colourful". 8 October 2013.
- ^ Teeter, words: Adam (10 March 2015). "The Yellow Tail Story: How Two Families Turned Australia Into America's Biggest Wine Brand". VinePair. Retrieved 28 July 2019.
- ^ "[Yellow Tail] Tales". 27 February 2008.
- Bieler, Kristen Wolf, Wisconsin Beverage Guide (March, 2006). "Behind the [Yellow Tail] phenomenon: How it happened and what's next?"
- Kim, Chan W.; Mauborgne, Renee, Harvard Business School Press (2005). "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant", Boston Massachusetts, 28, 189, pp. 31–32
External links[]
- Australian brands
- Australian wine
- Wine brands
- Riverina