Asda Mobile

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Asda Mobile
TypeSubsidiary
IndustryTelecommunication
FoundedApril 2007
HeadquartersLeeds, West Yorkshire, England
Area served
United Kingdom
ProductsMobile Telecommunications Products
Services
OwnerEG Group (Mohsin Issa) (25%)
Zuber Issa (25%)
TDR Capital (50%)
ParentAsda (2007–present)
Websitemobile.asda.com
ASDA Mobile SIM Card

Asda Mobile is a mobile virtual network operator (MVNO) in the United Kingdom operated by Asda which uses the network Vodafone. Asda Mobile previously used the network of EE before moving back to Vodafone in March 2021.[1] Asda Mobile is available in over 360 stores across the United Kingdom, and online through purchasing either a SIM Card (Standard, Micro or Nano SIM) or through an Asda Mobile handset.

Handsets[]

There are many phones available from Asda either in store or from their online service Asda.com. Asda sell both unlocked and locked phones: the locked phones are locked to one of the major networks in the United Kingdom, and sold with their SIM and potential phone customisations.

Coverage and network[]

Asda Mobile initially used the network infrastructure of Vodafone until July 2013, when it switched to EE.[2] A return to Vodafone was announced in October 2020, with customers being switched in February 2021, and no new SIM cards were issued until then. The move brought additional features including WiFi Calling and unlimited data plans.[3]

Awards[]

Asda Mobile was awarded the award by Which? for “Best Mobile Network” for the years 2010, 2011 and 2012, and recommended in 2016. Asda Mobile has been awarded Which? recommended provider for both 2019 and 2018. Results are based on coverage, pricing and customer service.

References[]

  1. ^ "Vodafone UK welcomes Asda Mobile customers". ewscentre.vodafone.co.uk. 22 March 2021. Retrieved 28 December 2021.
  2. ^ "Asda Mobile returns to Vodafone UK network". telcotitans. 15 October 2020. Retrieved 13 February 2021.
  3. ^ "New bundles and functionality coming to Asda Mobile in 2021 with Vodafone network switch". Asda Mobile. 15 October 2020. Retrieved 13 February 2021.

External links[]

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