Binge (streaming service)

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Binge
Binge logo.svg
Type of businessSubsidiary
Type of site
Over-the-top media service
Available inEnglish
Predecessor(s)the TV channel with the same name
HeadquartersArtarmon, New South Wales[1],
Australia
Area servedAustralia
OwnerStreamotion
CEOJulian Ogrin[2]
Key peopleAlison Hurbert-Burns
(Executive Director)[2]
Products
  • Streaming media
  • Video on demand
Services
  • Film distribution
  • Television distribution
ParentFoxtel
URLbinge.com.au
RegistrationRequired
UsersIncrease 679,000 (as of 31 March 2021)[3]
Launched25 May 2020; 15 months ago (2020-05-25)
Current statusActive

Binge is an over-the-top video streaming subscription service available in Australia, owned by Streamotion (a wholly owned subsidiary of Foxtel). The service offers on demand and live entertainment, lifestyle, reality and movie programming.

History[]

In August 2018 it was reported Foxtel were expected to announce an entertainment subscription video on demand (SVOD) service. The service, internally code named Project Jupiter, aimed to combat the building competition from streaming services such as Netflix, Stan, and Amazon Prime Video. This new service would complement Foxtel's sports SVOD service which had been given the go-ahead (later launched as Kayo Sports) as well as offer an alternative to traditional satellite and cable Foxtel services.[4] In October 2018 it was reported as Foxtel planned to launch their sports streaming service it was rumoured if the service was a success Project Jupiter would launch in the first half of 2019 to coincide with the final season of Game of Thrones.[5] In March 2019 it was reported Foxtel had green-lit Project Jupiter, however, it would not launch in early 2019 as previously reported as Project Jupiter was believed to still require further testing.[1] In September 2019 it was reported Foxtel had assembled a staff of 40 ahead of the launch who were located within the same facility as sister-company Kayo Sports. It was also noted the service's code name had changed from Project Jupiter to Project Ares.[6]

On 23 May 2020 it was announced the new service would be called Binge which subsequently launched on 25 May 2020.[7]

Subscribers[]

Date Paying Subscribers Total Subscribers Ref
As of 4 August 2020 185,000 217,000 [8]
As of 30 September 2020 290,000 321,000 [9]
As of December 2020 431,000 468,000 [10]
As of 31 March 2021 561,000 679,000 [3]

Content[]

At launch Binge was reported to offer over 10,000 hours of entertainment, lifestyle, reality and movie content without advertisements,[7] which was expected to expand to 20,000 hours of content within 12 months.[11] Content is sourced from output agreements with production companies including WarnerMedia, BBC, NBCUniversal, FX, Sony Pictures Television, StudioCanal, ViacomCBS, Discovery, Inc., Fremantle, ITV, Endemol Shine Group, Paramount Pictures, A+E Networks, and All3Media.[7][11] A number of Foxtel original productions are also available, however, not Foxtel's full catalogue of programs.[12] Binge also has an exclusive output agreement for HBO Max original productions including the Gossip Girl revival, The Flight Attendant, and Raised by Wolves.[13]

Although Binge primarily focuses on offering on-demand content, the service also offers live streaming of 19 Foxtel linear channels with no content blacked out. As a result, there is content available via live streaming which is not available on demand.[14]

Subscription packages[]

As of May 25, 2020, Binge offers three tiers of monthly subscriptions defined by the number of simultaneous streams allowed – 1, 2, or 4 – and the quality of the streamed content from Standard Definition to High Definition. The subscriptions range from $10 to $18.[15]

Supported devices[]

Hardware supported[16]

The devices on this list are supported by Binge:

  • Apple TV - supported on 4th Generation or higher on tvOS 12+
  • Apple iPhones and iPads - supported on iOS 12+
  • Android Mobiles and Tablets - supported on Android 7+
  • Android TV OS - supported on Version 7.0+
  • Samsung Smart TV - Supported on all Samsung Smart TV’s from 2017 onwards
  • Telstra TV - supported on TTV1 (4200TL), TTV2 (4700TL) and TTV3 (4701TL)
  • Chromecast - supported on Chromecast Ultra and latest 3rd Generation +

Software supported[16]

Supported web browsers by platform:

  • macOS (10.12+): Safari, Google Chrome or Firefox
  • Windows (10+): Google Chrome, Microsoft Edge or Firefox

See also[]

  • Internet television in Australia
  • Subscription television in Australia

References[]

  1. ^ Jump up to: a b Mason, Max (3 March 2019). "Foxtel plots its next streaming service to take on Stan and Netflix". The Australian Financial Review. Archived from the original on 15 February 2020. Retrieved 4 July 2020.
  2. ^ Jump up to: a b Knox, David (13 August 2020). "Amanda Laing to oversee Foxtel content". TV Tonight. Retrieved 13 August 2020.
  3. ^ Jump up to: a b "News Corp reports: Kayo audiences doubles, Binge climbs to new high". Mediaweek. 6 May 2021.
  4. ^ Mason, Max (6 August 2018). "Foxtel readies sport and entertainment streaming services to fight Netflix, Stan". The Australian Financial Review. Archived from the original on 25 December 2019. Retrieved 4 July 2020.
  5. ^ Knox, David (29 October 2018). "Foxtel sports-streaming tipped for December". TV Tonight. Retrieved 4 July 2020.
  6. ^ Mason, Max (16 September 2019). "Foxtel ramps up Project Ares ahead of launch of 'Kayo's sister'". The Australian Financial Review. Archived from the original on 15 February 2020. Retrieved 4 July 2020.
  7. ^ Jump up to: a b c Knox, David (23 May 2020). "Binge ready to tempt". TV Tonight. Retrieved 4 July 2020.
  8. ^ Knox, David (10 August 2020). "Kayo, Binge, Foxtel Now paid subscribers top 900,000". TV Tonight. Retrieved 29 August 2020.
  9. ^ Cheik-Hussein, Mariam (6 November 2020). "Binge, Kayo boost Foxtel subscriptions but revenue still down". AdNews. Retrieved 12 November 2020.
  10. ^ Knox, David (26 February 2021). "Binge for the fans". TV Tonight. Retrieved 28 February 2021.
  11. ^ Jump up to: a b Perry, Kevin (22 May 2020). "EVERYTHING YOU NEED TO KNOW ABOUT AUSTRALIA'S NEXT STREAMING SERVICE BINGE". TV BlackBox. Retrieved 5 July 2020.
  12. ^ Knox, David (26 May 2020). "Binge looks to new audiences". TV Tonight. Retrieved 5 July 2020.
  13. ^ Knox, David (7 May 2020). "HBO deal a final brick ahead of new streaming launch". TV Tonight. Retrieved 5 July 2020.
  14. ^ Knox, David (28 July 2020). "No blackouts on Binge". TV Tonight. Retrieved 29 August 2020.
  15. ^ Barrett, Dan (2020-05-26). "Binge: is this Foxtel's last gasp or the future of streaming in Australia?". The Guardian. ISSN 0261-3077. Retrieved 2020-06-30.
  16. ^ Jump up to: a b https://help.binge.com.au/s/article/Supported-Devices-Browsers

External links[]

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