Hoopla (digital media service)

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Hoopla
IndustryeBooks, Library Services, School Services, Digital Content Management
GenreSoftware, media playback
Headquarters
Holland, OH
,
United States
Area served
US and Canada
Productshoopla digital
ParentMidwest Tape (2013–present)
Websitewww.hoopladigital.com

Hoopla is a web and mobile (Android/iOS[1]) library media streaming platform for audio books, comics, e-books, movies, music, and TV. Patrons of libraries that support Hoopla have unlimited access to its collection of digital media.

Hoopla Digital is a division of Midwest Tape.[2][3]

Business model[]

Hoopla is free-of-charge for patrons of participating libraries. The content is paid for by library systems, using a "per circulation transaction model".[4][5]

Content[]

Hoopla claims to have over 500,000 content titles across six formats.[4][6] As of November 2016, Hoopla's circulations comprise: 35% audiobooks (for which Hoopla has contracts with publishers such as Blackstone Audio,[7] HarperCollins,[8] Simon & Schuster Audio,[9] Tantor Audio,[10] and others), followed by 22% movies (for which Hoopla has motion picture contracts with publishers such as Disney,[11] Lionsgate,[12] Starz,[13] Warner Bros.,[14] and others), 19% music, 12% ebooks, 6% comics, and 6% television.[6]

Technology[]

Hoopla content can be borrowed and consumed on the web, or via the native Android or iOS apps.[1]

Parent company[]

John Eldred and Jeff Jankowski founded Hoopla's parent company, Midwest Tape, in 1989. Midwest Tape is a library vendor of physical media such as audiobooks, CDs, and DVD/Blu-ray.[15]

Controversy[]

Hoopla and Midwest Tapes have been censured by the library community for posting misinformation in public library collections without the input from the staff. February 17, 2022 hoopla removed a number of titles after public outcry about Holocaust denial books available on the app under non-fiction.[16]

See also[]

References[]

  1. ^ a b "Magazines, movies and more". Holland Sentinel. December 6, 2013.
  2. ^ "Netflix-style on demand streaming movies, TV & audio coming to the Los Angeles Public Library". 89.3 KPCC. Southern California Public Radio. March 5, 2013.
  3. ^ "Reviews: Beta Testers Weigh In On Hoopla". Library Journal. April 29, 2013.
  4. ^ a b "Hoopla". vendor.hoopladigital.com. Retrieved 2017-04-17.
  5. ^ "Midwest Tape Launches Hoopla Pilot for Pay-Per-Circ Streaming Media". . Media Source Inc. March 4, 2013.
  6. ^ a b "eAudiobooks are in High Demand!". hub.hoopladigital.com. Hoopla Library Admin Site. Retrieved 2017-04-12.
  7. ^ "Blackstone Audio on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  8. ^ "Harper Collins on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  9. ^ "Simon & Schuster Audio on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  10. ^ "Tantor Audio on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  11. ^ "Walt Disney Pictures on hoopla digital". HooplaDigital.com. Archived from the original on 2017-04-13. Retrieved 2017-04-12.
  12. ^ "Lionsgate Entertainment on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  13. ^ "Starz on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  14. ^ "Warner Brothers on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  15. ^ Enis, Matt (May 21, 2015). "hoopla Adds Ebooks and Comics, Develops "Action View" Technology for App". Library Journal.
  16. ^ Library Freedom Project (Feb 22, 2022). "We demand accountability from Hoopla Digital and OverDrive regarding the platforming of fascist propaganda in their digital library collections". Library Freedom.

External links[]

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