Boomerang (Australian channel)

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For the throwing device, see Boomerang. For the original Boomerang TV channel, see Boomerang (TV network). For other uses, see Boomerang (disambiguation).

Boomerang
Boomerang 2014 logo.svg
CountryAustralia
Programming
Language(s)English
Picture format576i (16:9 SDTV)
Ownership
OwnerWarnerMedia International
Sister channelsCartoon Network
CNN International
History
Launched3 October 1995; 26 years ago (1995-10-03) (as a programming block)
14 March 2004; 17 years ago (2004-03-14) (as a standalone TV channel)
Links
Websitewww.Boomerangtv.com.au
Availability
Streaming media
Foxtel GoChannel 715

Boomerang is an Australian pay television channel owned by AT&T's WarnerMedia under its International division. It is a sister service of Cartoon Network.

History and branding[]

The Australian and New Zealand feed of the Boomerang Asia service was launched on March 14, 2004 as a part of the Foxtel Digital launch with a line-up very similar to that of the American and British version. Originally devoted to classic animation from studios such as Warner Bros., MGM and Hanna-Barbera, the channel has since expanded to include more contemporary programming including Poochini. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.[1]

On December 1, 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.[2]

On November 3, 2014, Boomerang received a new logo and branding as part of a global rebranding effort.[3] In late 2014, Boomerang had launched Art&Graft redesign which by 2015 came to Asian and Oceanian territories, the United States, and later to Europe, the Middle East and Africa.[4]

On April 22, 2021, the channel was discontinued on Fetch TV, alongside its sister channel Cartoon Network.[5]

Logos[]

  • March 14, 2004 – November 1, 2007

  • December 1, 2012 – November 3, 2014

  • November 3, 2014–present

See also[]

References[]

  1. ^ Milligan, Mercedes (30 January 2017). "Cartoon Network & Boomerang Launch on Fetch TV". Animation Magazine.
  2. ^ Knox, David (23 November 2012). "Boomerang channel to refresh TV Tonight". TV Tonight. Retrieved 29 January 2013.
  3. ^ Littleton, Cynthia (14 October 2014). "Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing". Variety.
  4. ^ Kanazir, Marija (16 February 2015). "Cartoon Network's Boomerang Gets a New Colorful Design". Branding Magazine. Retrieved 5 March 2019.
  5. ^ Knox, David (19 March 2021). "Fetch TV losing CNN, Cartoon Network, Boomerang". TV Tonight. Retrieved 22 April 2021.

External links[]

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