Boomerang (Latin American TV channel)

Boomerang
Headquarters	Atlanta, Georgia, United States
Programming
Language(s)	Spanish; Portuguese (Brazilian feed only); English (SAP only)
Picture format	1080i HDTV; (rescaled to 16:9 480i/576i for SDTV feed)
Ownership
Owner	WarnerMedia International
Sister channels	Cartoon Network; Tooncast
History
Launched	1993; 29 years ago; (block on Cartoon Network); 1 July 2001; 20 years ago
Closed	1 December 2021; 3 months ago
Replaced by	Cartoonito
Links
Website	Boomerang LA Archived official website at the Wayback Machine (archived 2021-05-15)

Boomerang was a 24-hour cable television channel owned by AT&T's WarnerMedia under its International division. It was a localization of the original United States channel initially launched in 2001 and primarily carried classic Warner Bros. and Hanna-Barbera cartoons. In 2006 it was relaunched as a youth-oriented service. The network would relaunch once more in 2008, now focusing exclusively on teenagers, before becoming the first Boomerang feed in the world to undergo the 2014–15 worldwide rebrand on 28 September 2014.

The channel was replaced by Cartoonito on December 1, 2021 on 6am across Latin America.

History[]

Launching of Boomerang (2001–06)[]

Boomerang was launched on 2 July 2001 with the same graphics and programming from the US variant of the channel. It used to air classic Hanna-Barbera cartoons that had been dropped from the Latin American variant of Cartoon Network back then.

As general children's service (2006–07)[]

On 3 April 2006, Boomerang was relaunched as a general children's entertainment network, introducing a logo and on-air branding style identical to that of Pogo (a Turner-owned kids channel in India). Classic cartoons were pushed to the overnight and early morning hours, while the daytime lineup began to feature live-action and animated series; this also encompassed a variation of the Tiny TV block, Mini TV.

As teen-oriented channel (2008–14)[]

In January 2008, (June 2008 in Latin America) in the Brazilian and Mexican localized feeds,^[1] the channel modified its logo and relaunched again, now solely broadcasting original and third-party-produced shows aimed at teenagers. All classical animation was moved over to Tooncast, a separate 24-hour channel that launched in December of that year. The channel aired some successful blocks, such as Boombox, which consisted of interviews with different artists and featuring live concerts in Latin America, the US, and later, the United Kingdom. On 1 April 2009, the channel launched a mobile service.^[2] Outside of Latin America, the channel is an associate member of the Caribbean Cable Cooperative.^[3] By mid-2010, the channel's logo was slightly modified.^[4] By May 2011, it was the only Boomerang channel in the world that didn't air any animated content.

Relaunch as kids and family channel, Replaced by Cartoonito (2014–21)[]

On 1 April 2014, cartoon programming returned to the daytime schedule. It was later confirmed that the channel would be part of the worldwide rebrand which took place later on 28 September that year.^[5] In October 2021, it was announced on SKY Brasil’s lineup that Boomerang would be replaced by Cartoonito on December 1.^[6] Shortly after that, the Argentine pay television service Telered announced the replacement for the rest of Latin America on the same date.^[7] And by December 1, 2021, Boomerang was replaced by Cartoonito throughout Latin America.