Bruce Friedrich

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Bruce Friedrich
Bruce Friedrich.jpeg
Born
Bruce Gregory Friedrich

(1969-08-07) August 7, 1969 (age 52)
West Lafayette, Indiana, U.S.
NationalityAmerican
EducationGeorgetown University Law Center (D.Jur.)
Johns Hopkins University (MA in Education)
London School of Economics and Political Science (Economics)
Grinnell College (BA in English, Economics, and Religion)
OccupationNonprofit businessperson
Spouse(s)Alka Chandna
Children1

Bruce Gregory Friedrich[1] (born August 7, 1969) is an American nonprofit businessperson. Formerly a direct activist for animal rights and veganism, in recent years Friedrich has shifted his focus towards the promotion and development of alternative proteins, co-founding and serving as the chief executive officer of The Good Food Institute (GFI),[2] a Y Combinator funded nonprofit that promotes plant- and cell-based alternatives to animal products.[3] He is also the co-founder of the alternative protein venture capital firm New Crop Capital. Friedrich has previously formerly worked for PETA and Farm Sanctuary.

Early life and education[]

Friedrich was born in West Lafayette, Indiana on August 7, 1969.[4] In 1996, Friedrich graduated Phi Beta Kappa from Grinnell College with a B.A. in English, Economics, and Religion.[4][5] He holds degrees from Johns Hopkins University and the London School of Economics, and received his J.D. degree from Georgetown University Law Center, graduating magna cum laude, Order of the Coif.[6]

Activism and career[]

Friedrich worked for PETA for 15 years, taking part in activism which led to arrests for an incident using fake blood at Fashion week and streaking in front of Buckingham Palace before George W. Bush's visit, with a message telling people to visit a website encouraging people to go vegan. He later became Head of Public Campaigns, heading up many of the organization's highest-profile campaigns.[7]

Friedrich served as Director of Policy for four years at Farm Sanctuary.[8]

After realizing that direct activism wasn't adequately achieving his goal of getting fewer people to kill animals for human consumption, Friedrich switched his focus to the industry of animal protein alternatives.[7] Friedrich co-founded The Good Food Institute (GFI) in 2015 with the goal of transforming the food system by promoting price- and taste-competitive alternatives to animal products.[7] In recognition for his work at GFI, Friedrich was named an "American Food Hero" by the Eating Well magazine in 2021.[9][10]

Friedrich is the co-founder of New Crop Capital; a venture capital firm for funding the development of alternative proteins.[11]

Friedrich is a TED fellow;[6] in 2019, he gave a TED Talk that has since been viewed more than 2.3 million times arguing that plant- and cell-based alternatives had the potential to transform the global meat industry, preventing climate change and pandemics from antibiotic resistant pathogens.[12] Friedrich presented similar arguments in opinion pieces for various media outlets, including The Wall Street Journal,[13][14] The New York Times,[15] The Guardian,[16] and Wired.[17]

Philanthropy[]

An effective altruism advocate,[18] Friedrich is a member of Giving What We Can, a community of people who have pledged to donate a portion of their income to effective charities.[19]

Personal life[]

Friedrich is Christian and has been vegan since 1987.[20] He is married to Alka Chandna,[21] who works for PETA; they have one son.[7]

Works[]

  • Friedrich, Bruce (2005). "Effective Advocacy: Stealing from the Corporate Playbook". In Singer, Peter (ed.). In Defence of Animals: The Second Wave. Wiley-Blackwell. ISBN 978-1-4051-1941-2.
  • Ball, Matt; Friedrich, Bruce (2009). The Animal Activist's Handbook: Maximizing Our Positive Impact in Today's World. Lantern Books. ISBN 978-1590561201.
  • Freston, Kathy; Friedrich, Bruce (2018). Clean Protein: The Revolution that Will Reshape Your Body, Boost Your Energy—and Save Our Planet. Hachette Books. ISBN 978-1602863323.

See also[]

  • Cultured meat
  • Meat analogue

References[]

  1. ^ Friedrich, Gustav W. (October 1, 2020). "National Communication Association Heritage Project". Review of Communication. 20 (4): 398–432. doi:10.1080/15358593.2020.1827495.
  2. ^ Khan, Ahmed (April 11, 2018). "Interview: Bruce Friedrich, CEO of Good Food Institute". CellAgri. Retrieved September 5, 2021.
  3. ^ Peters, Adele (August 21, 2018). "Y Combinator is funding a nonprofit that advocates for meat alternatives". Fast Company. Retrieved October 18, 2020.
  4. ^ Jump up to: a b "[Unknown title]". The Des Moines Register. March 7, 2004. p. 34. Archived from the original on March 3, 2016. Retrieved February 23, 2016. Bruce Friedrich Director of vegan campaigns, People for the Ethical Treatment of Animals Born: Aug. 7, 1969, West Lafayette, Ind. Education: High school, Norman, Okla.; Grinnell College, 1996 graduate, Phi Beta Kappa in English and economics
  5. ^ "Bruce Friedrich". AngelList. Archived from the original on February 16, 2016. Retrieved February 23, 2016. Grinnell College economics, English, religion Phi Beta Kappa
  6. ^ Jump up to: a b "Bruce Friedrich". TED. Retrieved October 19, 2020.
  7. ^ Jump up to: a b c d Popper, Nathaniel (March 12, 2019). "This Animal Activist Used to Get in Your Face. Now He's Going After Your Palate". The New York Times. ISSN 0362-4331. Retrieved July 1, 2021.
  8. ^ Reese, Jacy (2018). The End of Animal Farming: How Scientists, Entrepreneurs, and Activists Are Building an Animal-Free Food System. Beacon Press. p. 58. ISBN 978-0-8070-1945-0.
  9. ^ Kauffman, Jonathan (June 8, 2021). "Meet the Innovator Behind the Plant-Based Meat Movement". EatingWell. Retrieved July 1, 2021.
  10. ^ "The GFI's Bruce Friedrich is Named an "American Food Hero" For His Work in Alt Protein". vegconomist - the vegan business magazine. June 17, 2021. Retrieved July 4, 2021.
  11. ^ Burwood-Taylor, Louisa (March 17, 2016). "New Crop Capital Closes $25m Fund, Invests in Beyond Meat". AFN. Retrieved September 5, 2021.
  12. ^ Friedrich, Bruce (April 2019). The next global agricultural revolution.
  13. ^ Friedrich, Bruce (February 16, 2021). "Opinion: Lab-grown meat is better for the planet — and government should get involved". Washington Post. ISSN 0190-8286. Retrieved July 4, 2021.
  14. ^ Friedrich, Bruce (October 23, 2016). "Vegans' Bullheaded Beef With Tyson Foods". Wall Street Journal. ISSN 0099-9660. Retrieved July 4, 2021.
  15. ^ Friedrich, Bruce (March 2, 2016). "Opinion | Climate and Agriculture". The New York Times. ISSN 0362-4331. Retrieved July 4, 2021.
  16. ^ Friedrich, Bruce (September 22, 2020). "I've not eaten KFC since the 80s. Its plant-based chicken nuggets will change that". The Guardian. Retrieved September 5, 2021.
  17. ^ Friedrich, Bruce (July 10, 2016). "Nerds Over Cattle: How Food Technology Will Save the World". Wired. ISSN 1059-1028. Retrieved July 4, 2021.
  18. ^ "Bruce Friedrich: From Agitator to Innovator". Effective Altruism. October 2, 2018. Archived from the original on July 1, 2021. Retrieved July 1, 2021.
  19. ^ "Our Members". Giving What We Can. Retrieved January 18, 2021.
  20. ^ "Could Humane Food Ever Become the Norm?". Sarx. August 1, 2016. Retrieved September 5, 2021.
  21. ^ Cooperman, Jeannette (August 29, 2008). "Bruce Friedrich, vice president of PETA". National Catholic Reporter. Retrieved September 5, 2021.

External links[]

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