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Cheez Whiz

From Wikipedia, the free encyclopedia

Not to be confused with Easy Cheese.
Cheez Whiz
Cheezwhiz kraft logo.png
Whiz wit' Pat.gif
A cheesesteak sandwich with Cheez Whiz at Pat's King of Steaks
Product typeSauce
OwnerKraft Heinz
Produced byKraft Foods
CountryU.S.
Introduced1953; 68 years ago (1953)

Cheez Whiz is a brand of processed cheese sauce or spread produced by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007). While many sources give its national debut as 1953,[1] it was advertised by Kraft and retailers in several states in late 1952.[2][3]

Orangish-yellow in color, it usually comes in a glass jar and is used as a topping for various foods, including corn chips and hot dogs. It is also frequently used as the cheese in a Philadelphia-style cheesesteak. It is marketed in Canada, Mexico, the Philippines, the United States, and Venezuela.

Ingredients

Cheez Whiz Original Cheese Dip
Nutritional value per 2 tbsp (33 g)
Energy80 kcal (330 kJ)
5 g
Sugars3 g
Dietary fibre0 g
5 g
Saturated1 g
Trans0 g
3 g
MineralsQuantity
%DV†
Sodium
27%
410 mg
Other constituentsQuantity
Cholesterol5 mg
†Percentages are roughly approximated using US recommendations for adults.
Source: Kraftapps.com

As of 2016, Kraft describes Cheez Whiz as a "cheese dip" with the word cheese spelled correctly. According to a Kraft spokesman, the product does include cheese, but the company has chosen to list its parts—such as cheese culture and milk—instead of cheese as a component itself.[4]

Ingredients: whey, milk, canola oil, maltodextrin, milk protein concentrate, sodium phosphate, contains less than 2% of modified food starch, salt, lactic acid, whey protein concentrate, mustard flour, Worcestershire sauce (vinegar, molasses, corn syrup, water, salt, caramel color, garlic powder, sugar, spices (contains celery), tamarind, natural flavor), sodium alginate, sorbic acid as a preservative, color added, cheese culture, enzymes, natural flavor[5]

Sizes

In some markets, the product has been sold in a narrow jar that tapered narrower towards the base, and sold as a spread. When Cheez Whiz is advertised as a dip or a sauce, the jars are larger and more of a squat cylindrical shape.

Varieties

Varieties include:

  • Cheez Whiz
  • Cheez Whiz Light
  • Cheez Whiz Tex Mex
  • Salsa Con Queso
  • Cheez Whiz Italia
  • Cheez Whiz Bacon
  • Cheez Whiz Pimento

Cheez Whiz can also be found in "Handi Snacks" products such as Ritz Cheez Whiz 'n' Crackers in Canada.

Cheez Whiz was reformulated in the early 21st century.[4] The new formula is used for Cheez Whiz Light (15.5 oz) as well as the Original Big Cheese (15 oz). The products' jars were also widened to allow dipping.

Formula change

Over the years since its creation, Kraft had altered its recipe due to changes in dairy sourcing and the regulatory environment, resulting in a reduction of cheese content. Kraft also made a change in the way that it lists its ingredients; away from listing components (like cheese) to listing its parts (such as milk and cheese culture). Such changes are common throughout the food industry, and are often done without announcement.[4]

Dean Southworth, who was part of the original team that developed Cheez Whiz in the 1950s, described a jar he sampled in 2001 as tasting "like axle grease".[4]

See also

References

  1. ^ Hevesi, Dennis (June 9, 2007). "Edwin Traisman, 91, Dies; Helped Create Iconic Foods". The New York Times. Retrieved November 10, 2008.
  2. ^ "Right out of the Kraft kitchen". Morning Avalanche (5-column trade ad). Lubbock (TX). November 7, 1952.
  3. ^ "Now grand cheese dishes fast". Herald-Journal (Kraft 3-column ad). Syracuse (NY). November 25, 1952.
  4. ^ Jump up to: a b c d Moss, Michael (2013). Salt Sugar Fat. Random House. pp. 161–162. ISBN 978-0-8129-8219-0.
  5. ^ "Kraft Cheez Whiz original cheese dip 8 oz. jar". Kraft Foods.

External links

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