Excel Communications

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Excel Communications is a now defunct multi-level marketing (MLM) telecommunications company that was at one point America's fifth-largest long-distance carrier.^[1]

Company history[]

Excel was founded in 1988 by Dallas entrepreneur Kenny Troutt and Steve Smith as a long distance reseller in the US telecom sector at the birth of telecom deregulation. In the mid-1980s, Steve Smith developed an interest in the network marketing business model. He recognized the marketing and compensation strategy was ideally suited for the marketing and distribution of services, rather than physical products. He designed and deployed his network-marketing strategy at a telecommunication startup company; this concept quickly grew to become Excel—a billion dollar publicly traded long-distance company. Excel reached a billion dollars in revenues nine years faster than Microsoft was able to, and became the youngest company to have ever joined the New York stock Exchange. Many of the records set by Excel still stand today. On May 10, 1996, Excel became the youngest company ever to join the New York Stock Exchange (NYSE), trading under the symbol (ECI). In June 1997, Excel acquired Telco Communications Group. Before the purchase, Excel had to resell long-distance service through other companies' networks, such as Frontier Communications. In November 1998, Excel merged with Teleglobe. Kenny Troutt retired as CEO on September 20, 1999, and was replaced by Christina Gold.

Excel/Teleglobe was taken over by Teleglobe's major share holder, Bell Canada. Bell Canada then demoted Excel separately to a subsidiary and eventually spun it off to a private company, VarTec Communications, which required FTC approval to return to the private sector. After approval, VarTec continued the network marketing business model. On November 1, 2004, VarTec Communications (the parent corporation of Excel) unexpectedly filed for Chapter 11 bankruptcy protection. Excel sought to be released from its contracts with its independent representatives. This allowed it to continue to receive revenue from its large base of installed customers without paying eternal commissions to the franchisees. Excel continued to operate but ceased to be a multi-level marketing company. Although the change created cash enabling it to pay creditors, it was seen as shortsighted by the franchisee association because it removed the primary source of sales and customer loyalty.

In September 2005 the Federal Communications Commission (FCC) approved the transfer of licenses to Comtel Telecom Assets, LLP and on June 12, 2006 the company emerged from bankruptcy under its new ownership, announcing a return to a slightly revised version of its former name, Excel Telecom. On March 16, 2010, Matrix Business Technologies announced it would acquire the customers and substantially all the assets of Comtel Telecom Assets, LLP.

Sources[]

This article includes a list of general references, but it remains largely unverified because it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (October 2011) (Learn how and when to remove this template message)

• Robinson, James (3 September 1997). The Excel Phenomenon: The Astonishing Success Story of the Fastest-Growing Communications Company -- and What It Means to You. Prima Lifestyles. ISBN 0-7615-1171-7.
• The Wall Street Journal, Companies That Make Your Life Easier, September 2002

External links[]

• www.excel.com