Oriflame
 | |
| Type | Private |
|---|---|
| Industry | Direct selling |
| Founded | 1967 |
| Founders |
|
| Headquarters | |
Key people | Magnus Brännström (CEO) Alexander af Jochnick (Chairman) |
| Products |
|
| Revenue | €1.3 billion |
Number of employees | 6000 |
| Website | oriflame |
Oriflame Holding AG is a Swedish-Swiss multinational multi-level marketing company, that is the beauty and personal care products.[1] Oriflame was founded 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick, and Bengt Hellsten. The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden. Oriflame was traded on the Nasdaq Stockholm until being delisted on 17 July 2019.[2]
Operations[]
The company has approximately 6,000 employees, 1,000 products and a turnover of over 1.3 billion Euro. Oriflame operates in more than 60 countries, where its beauty products are marketed by over 3 million Oriflame Brand Partners.[3] Marketing and sales are done online: during 2019 96% of the company’s global orders were placed online, 55% of which were placed using mobile devices.[4]
References[]
- ^ "Wellness by Oriflame". Oriflame.
- ^ "Oriflame investor relations". Oriflame. Retrieved 3 August 2020.
- ^ "Oriflame: Inspired by Nature, Powered by Science". Direct Selling News. Retrieved 18 August 2020.
- ^ "Oriflame: Annual report" (PDF). Oriflame. Retrieved 17 April 2020.
External links[]
- Official website
Media related to Oriflame at Wikimedia Commons
- Multi-level marketing companies
- Cosmetics brands
- Personal care brands
- Swedish brands
- Swedish companies established in 1967
- Retail companies established in 1967