KXSE
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City | Davis, California |
---|---|
Broadcast area | Sacramento metropolitan area |
Frequency | 104.3 MHz (HD Radio) |
Branding | La Suavecita 104.3 |
Programming | |
Format | Spanish Adult Hits |
Ownership | |
Owner | Entravision Communications (Entravision Holdings, LLC) |
KCVR-FM, KHHM, KNTY, KRCX-FM | |
History | |
First air date | 1978 |
Former call signs | KYLO (?-1990) KLCQ (1990-1991) KQBR (1991-1999) KHZZ (1999-2000) KRRE (2000-2004) |
Technical information | |
Facility ID | 53653 |
Class | A |
ERP | 3,400 watts |
HAAT | 133 meters (436 ft) |
Links | |
Website | RadioLaSuavecita.com/Sacramento |
KXSE (104.3 MHz) is a commercial FM radio station licensed to Davis, California, and serving the Sacramento metropolitan area. The station airs a Spanish-language adult hits radio format, one of the stations in "La Suavecita" radio network. The studios and offices are in North Sacramento. The transmitter is off Route 102, near Woodland Community College in Woodland, California.[1]
History[]
In 1978, the station signed on the air, originally at 105.5 MHz with the call sign KYLO. It was licensed to Davis. The format was progressive country. The effective radiated power was 3,000 watts.
In June 1983, the station switched to Contemporary Christian music during the day with Christian talk and teaching programs airing on weeknights & morning slots hosted by Randy Zachary.[2] The station continued with this programming until summer 1986, when it changed to an automated Oldies format.
In 1989, the station changed call letters to KLCQ and installed the first full-time Classic rock format in the greater Sacramento area.[citation needed] The presentation was a mix of live announcers and automation.
In 1991, EZ Communications began a local marketing agreement (LMA) and later purchased the station. The format switched to contemporary country music as KQBR, "K-Bear." EZ built a new facility[vague] at 104.3, selling it to Progressive Media in late 1993.
The new owners relaunched the station as Smooth Jazz "104.3 The Breeze" KQBR on November 10, 1993.[3] This lasted until 1997, when they shifted to Urban Adult Contemporary. On September 2, 1998, at 8 a.m., it flipped to Bilingual Rhythmic Top 40 as KHZZ ("Z-104.3"), before switching again three weeks later to Rhythmic Oldies.[4][5]
In October 2000, Entravision acquired the station and flipped it to Spanish Adult Contemporary, using the co-owned "Radio Romanica" format as KRRE. In 2003, it switched to the "Super Estrella" format, using the KXSE call letters.[6]
In February 2009, KXSE dropped Super Estrella and replaced it with the Spanish adult hits format known as "Jose." In the 2010s, the format switched again to the "La Suavecita" format.
See also[]
References[]
- ^ Radio-Locator.com/KXSE
- ^ http://www.streetsofgoldradio.com/radio-station-flashback/
- ^ "KQBR/Sacramento Flips To NAC" (PDF). Radio and Records issue 1019. November 19, 1993. p. 3. Retrieved July 29, 2017.
- ^ "Hot New Z stepping out this week", The Sacramento Bee, September 1, 1988.
- ^ "Hot New Z 104.3 bumps hip-hop for R&B, 'old school'", The Sacramento Bee, March October 6, 1988.
- ^ "Capital-based Spanish language radio chain sold", The Sacramento Bee, April 26, 2000.
External links[]
- KXSE in the FCC FM station database
- KXSE on Radio-Locator
- KXSE in Nielsen Audio's FM station database
Coordinates: 38°39′25″N 121°43′16″W / 38.657°N 121.721°W
- HD Radio stations
- Radio stations in Sacramento, California
- Radio stations established in 1978
- Spanish-language radio stations in California
- Entravision Communications stations
- 1978 establishments in California
- Regional Mexican radio stations in the United States
- Adult contemporary radio stations in the United States