Läderach

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Läderach (Schweiz) AG
TypeAktiengesellschaft
IndustryConfictionery
Founded1962
FounderRudolf Läderach
HeadquartersEnnenda, Switzerland
Number of locations
100
Key people
Johannes Läderach (CEO)
Jürg Läderach (Vice President)[1]
ProductsChocolate
RevenueCHF120 Million (2016)
Number of employees
>700 (2019)
SubsidiariesConfiseur Laederach Deutschland GmbH & Co KG
Merkur Confiserien AG
WebsiteOfficial website
Chocolate barks, Läderach's best known product.

Läderach is a Swiss chocolate manufacturer based in Ennenda (Glarus). It was founded in 1962 in Glarus by Rudolf Läderach (1929–2013). His patent for the process of manufacturing hollow, ready-made chocolate truffles revolutionized the fine chocolate industry. In 2004 Läderach decided to enter the consumer market by acquiring Merker Confiserie AG, a well-established chocolate retailer. In 2012 the company was further vertically integrated towards end-consumers when it opened its first factory in Bilten in the Alps region. As of 2020 Läderach operates 100 stores in 35 countries.

History[]

In 1970 Rudolf Läderach invented and patented his “process to manufacture thin-walled hollow balls for truffles,” which simplified and improved the production of truffles. Under the leadership of his son, Jurg Läderach, the chocolate maker acquired Olten-based Merkur Confiserie AG, a well-established chocolate and coffee retailer in 2004 to sell its products directly to consumers; having been a supplier to caterers and other chocolate manufacturers for over half a century. Läderach rebranded all Merkur locations.[2] In 2015, 750 employees worked for Läderach.[3] By 2021, the number grew to 1,000.

International expansion[]

In 1981 Läderach opened its first foreign subsidiary, Confiseur Läderach GmbH & Co KG. The first international consumer branches opened in 2019: two branches in Toronto (Canada) and one branch in New York (United States). Läderach plans to open up to 35 stores in the United States.[4] As of 2020, Läderach operates 100 stores across five continents.

In 2020, Läderach opened a visitor center and museum at the Bilten factory, called the "House of Läderach".[5] The company announced in February 2021 that it was opening 30 outlets in the United States, having taken over sites and retail space from Godiva Chocolatier.

References[]

  1. ^ Läderach (Schweiz) AG. CHE-105.952.960. Handelsregisterauszug, abgerufen am 12. September 2019.
  2. ^ Bieger, Thomas (2015). Marketing Concept - The St. Gallen Management Approach. Stuttgart: UTB. pp. 15–18. ISBN 978-3-8252-4464-4.
  3. ^ Bloch, Ghislaine (9 July 2015). "Le chocolatier Läderach accroît sa présence en Suisse romande". Le Temps. Retrieved 5 May 2021.
  4. ^ Cheng, Andria (11 December 2020). "Swiss Chocolatier Läderach Opens NYC Flagship — One More Sign Brick-And-Mortar Retail Isn't Dead". Forbes. Retrieved 5 May 2021.
  5. ^ "House of Läderach: Schweizer Schokoladengenuss live erleben". Glarus 24. 10 November 2020. Retrieved 5 May 2021.

External links[]

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