Primetime Emmy Award for Outstanding Commercial
Primetime Emmy Award for Outstanding Commercial | |
---|---|
Awarded for | Outstanding Commercial |
Country | United States |
Presented by | Academy of Television Arts & Sciences |
Currently held by | You Can't Stop Us, (Nike) (2021) |
Website | emmys |
The Primetime Emmy Award for Outstanding Commercial is awarded to one advertisement each year.
In the following list, the first titles listed in gold are the winners; those not in gold are nominees, which are listed in alphabetical order. The years given are those in which the ceremonies took place:
Winners and nominations[]
1990s[]
Year | Title | Brand | Nominees |
---|---|---|---|
1997 (49th) [1] | |||
"Chimps" | HBO | BBDO, Ad Agency; Pytka, Production Company | |
"Appliances" | GM EV-1 | Hal Riney & Partners, Ad Agency; Industrial Light & Magic, Production Company | |
"Doctor" | Levi's | Foote, Cone & Belding, Ad Agency; Satellite, Production Company | |
"Elevator Fantasy" | Foote, Cone & Belding, Ad Agency; Propaganda Films, Production Company | ||
"Hello World" | Nike | Wieden+Kennedy, Ad Agency; Joint Films, Production Company | |
1998 (50th) [2] | |||
"Think Different" | Apple Computer | TBWA\Chiat\Day, Ad Agency | |
"The Elopement" | Pella Windows | Young & Rubicam, Ad Agency; Coppos Films, Production Company | |
"Freshman" | AT&T | Young & Rubicam, Ad Agency; Gartner, Production Company | |
"Virtual Reality" | American Express | Ogilvy & Mather, Ad Agency; Propaganda Films, Production Company | |
"Working Mother" | Hallmark | Leo Burnett Co., Ad Agency; Lieberman Productions, Production Company | |
1999 (51st) [3] | |||
"New Friend" | snap.com | NBC On-Air Promotions, Ad Agency; Gartner, Production Company | |
"Dances with Dog" | Miller Lite | Fallon McElligott, Ad Agency; @radical.media, Production Company | |
"Feet" | FoxSports.com | Cliff Freeman & Partners, Ad Agency; MJZ, Production Company | |
"Synchronicity" | Volkswagen | Arnold Communications, Ad Agency; HSI Productions, Production Company | |
"Tow Truck" | Discover Brokerage | Black Rocket, Ad Agency; Tool of North America, Production Company |
2000s[]
Year | Title | Brand | Nominees |
---|---|---|---|
2000 (52nd) [4] | |||
"The Morning After" | Nike | Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company | |
"Action Figures" | FedEx | BBDO New York, Ad Agency; Hungry Man Productions, Production Company | |
"Cat Herders" | Electronic Data Systems | Fallon McElligott, Ad Agency; Hungry Man Productions, Production Company | |
"Driving Range" | Nike | Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company | |
"Whassup True" | Budweiser | DDB Chicago, Ad Agency; C&C Storm Films, Production Company | |
2001 (53rd) [5] | |||
"Photo Booth" | PBS | Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company | |
"Aaooga" | Mercedes-Benz USA | Merkley Newman Harty, Ad Agency; MJZ, Production Company | |
"Freestyle" | Nike | Wieden+Kennedy, Ad Agency; RSA USA, Production Company | |
"Light" | PBS | Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company | |
"Modern Ark" | Mercedes-Benz USA | Merkley Newman Harty, Ad Agency; HSI Productions/Gerard de Thame Films, Production Company | |
2002 (54th) [6] | |||
"Move" | Nike | Wieden+Kennedy, Ad Agency; RSA USA, Production Company | |
"Amnesia" | Computer Associates BrightStor | Young & Rubicam, Ad Agency; @radical.media, inc., Production Company | |
"Broadway Tribute" | Visa | BBDO New York, Ad Agency; @radical.media, inc., Production Company | |
"First Words" | Disney | Leo Burnett Company, Ad Agency; Pytka Films, Production Company | |
"Nail Gun" | Fox Sports | TBWA\Chiat\Day, Ad Agency; Harvest Productions, Production Company | |
"Out of Towner" | Anheuser-Busch | DDB Chicago, Ad Agency; Hungry Man Productions, Production Company | |
2003 (55th) [7] | |||
"Fish" | PBS Promo | Fallon, Ad Agency; Independent Media, Production Company | |
"Angry Chicken" | Nike Footwear | Wieden+Kennedy, Ad Agency; Partizan, Production Company | |
"The Osbournes" | Pepsi Twist | BBDO New York, Ad Agency; Hungry Man Productions, Production Company | |
"Sheens" | Visa | ||
"Squares" | Volkswagen Beetle | Arnold Worldwide, Ad Agency; Anonymous Content, Production Company | |
2004 (56th) [8] | |||
"Outfit" | Citibank Identity Theft Card Protection | Fallon, Ad Agency; Thomas Thomas Films, Production Company | |
"Born a Donkey" | Budweiser | Goodby, Silverstein & Partners, Ad Agency; Biscuit Filmworks, Production Company | |
"Dominoes" | Miller | Young & Rubicam Chicago, Ad Agency; MJZ, Production Company | |
"Door Music" | Saturn | Goodby, Silverstein & Partners, Ad Agency; Anonymous Content, Production Company | |
"Interview" | United Airlines | Fallon, Ad Agency; ACME Filmworks, Production Company | |
"Rubberband Man" | Office Max | DDB Chicago, Ad Agency; Anonymous Content, Production Company | |
2005 (57th) [9] | |||
"Surprise Dinner" | Ameriquest Mortgage | DDB Los Angeles, Ad Agency; MJZ, Production Company | |
"Applause" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company | |
"Drink Up" | Aquafina | BBDO New York, Ad Agency; Traktor/Partisan, Production Company | |
"Glen" | Starbucks Doubleshot | Fallon New York, Ad Agency; Biscuit Filmworks, Production Company | |
"The One Campaign" | One.org | @radical.media, inc., Production Company | |
2006 (58th) [10] | |||
"Required Reading" | Hallmark | Leo Burnett Chicago, Ad Agency; The Institute for the Development of Enhanced Perceptual Awareness, Production Company | |
"Stick" | FedEx | BBDO New York, Ad Agency; Partizan, Production Company | |
"Concert" | Ameriquest Mortgage | DDB Los Angeles, Ad Agency; MJZ, Production Company | |
"Clydesdale American Dream" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company | |
2007 (59th) [11] | |||
"Animals" | American Express | Ogilvy & Mather, Ad Agency; Hungry Man, Production Company | |
"Battle" | Cingular | BBDO New York, Ad Agency; Park Pictures, Production Company | |
"Happiness Factory" | Coca-Cola | Wieden+Kennedy Amsterdam, Ad Agency; Psyop, Production Company | |
"Jar" | GE | BBDO New York, Ad Agency; Partizan Entertainment, Production Company | |
"Pinball" | Pepsi | ||
"Singing Cowboy" | Truth | Arnold / Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company | |
"Snowball" | Travelers | Fallon, Ad Agency; MJZ, Production Company | |
2008 (60th) [12] | |||
"Swear Jar" | Bud Light | DDB Chicago, Ad Agency; Hungry Man, Production Company | |
"Brother of the Bride" | Hallmark | Leo Burnett, Ad Agency; PYTKA, Production Company | |
"Carrier Pigeons" | FedEx | BBDO New York, Ad Agency; MJZ, Production Company | |
"Delivery" | Travelers | Fallon, Ad Agency; MJZ, Production Company | |
"It's Mine" | Coca-Cola | Wieden+Kennedy, Ad Agency; MJZ, Production Company | |
2009 (61st) [13] | |||
"Heist" | Coca-Cola | Wieden+Kennedy, Ad Agency; Psyop, Production Company | |
"Airport Lounge" | American Express Platinum Card | Ogilvy & Mather, Ad Agency; Hungry Man, Production Company | |
"Alec in Hululand" | Hulu | Crispin Porter + Bogusky, Ad Agency | |
"Bottled Courage" | Nike | Wieden+Kennedy, Ad Agency; @radical.media, Production Company | |
"Circus" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company | |
"Magazine Buyer" | Bud Light | DDB Chicago, Ad Agency; Tool of North America, Production Company | |
"Tips" | CareerBuilder | MJZ, Production Company | |
"Wedding" | Sprint-Nextel | Goodby, Silverstein & Partners, Agency Agency; O Positive, Production Company |
2010s[]
Year | Title | Brand | Nominees |
---|---|---|---|
2010 (62nd) [14] | |||
"The Man Your Man Could Smell Like" | Old Spice Body Wash | Wieden+Kennedy, Ad Agency; Smuggler, Production Company | |
"Anthem" | Absolut | TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company | |
"Coke Finals" | Coca-Cola | Wieden+Kennedy, Ad Agency; Epoch/Rattling Stick, Production Company | |
"Game" | Snickers | BBDO New York, Ad Agency; MJZ, Production Company | |
"Green Car" | Audi | Venables Bell & Partners, Ad Agency; Hungry Man, Production Company | |
"Human Chain" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company | |
2011 (63rd) [15] | |||
"Born of Fire" | Chrysler 200 | Wieden+Kennedy, Ad Agency; Serial Pictures, Production Company | |
"Baby" | McDonald's | TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company | |
"Baby Driver" | Subaru | Carmichael Lynch, Ad Agency; RSA Films, Production Company | |
"Conan" | American Express | Ogilvy & Mather New York, Ad Agency; Hungry Man, Production Company | |
"Polar Bear" | Nissan LEAF | TBWA\Chiat\Day LA, Ad Agency; Epoch Films, Production Company | |
"Questions" | Old Spice Body Wash | Wieden+Kennedy, Ad Agency; MJZ, Production Company | |
2012 (64th) [16] | |||
"Best Job" | Procter & Gamble | Wieden+Kennedy, Ad Agency; Anonymous Content, Production Company | |
"The Bark Side" | Volkswagen | Deutsch LA, Ad Agency; Caviar Films, Production Company | |
"Color Changes Everything" | Target | Wieden+Kennedy New York, Ad Agency; Smuggler, Production Company | |
"The Dog Strikes Back" | Volkswagen | Deutsch LA, Ad Agency; Park Pictures, Production Company | |
"It's Halftime in America" | Chrysler | Wieden+Kennedy, Ad Agency; Chelsea Pictures, Production Company | |
2013 (65th) [17] | |||
"Inspired" | Canon | Grey, Ad Agency; Hungry Man, Production Company | |
"The Chase" | Grey Poupon | Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company | |
"Jess Time" | Google Chrome | Wieden+Kennedy, Ad Agency; Google Creative Lab, Production Company | |
"Jogger" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company | |
2014 (66th) [18] | |||
"Misunderstood" | Apple | TBWA\Media Arts Lab, Ad Agency; Park Pictures, Production Company | |
"Childlike Imagination" | General Electric | BBDO, Ad Agency; MJZ, Production Company | |
"Hero's Welcome" | Budweiser | Anomaly, Ad Agency; HSI Productions, Production Company | |
"Possibilities" | Nike | Wieden+Kennedy, Ad Agency; MJZ, Production Company | |
"Puppy Love" | Budweiser | Anomaly, Ad Agency; RSA, Production Company | |
2015 (67th) [19] | |||
"#LikeAGirl" | Always | Leo Burnett Worldwide, Ad Agency; Chelsea Pictures, Production Company | |
"Brady Bunch" | Snickers | BBDO New York, Ad Agency; O Positive, Production Company | |
"Dream On" | Adobe | Goodby, Silverstein & Partners, Ad Agency; eLevel Films/Goodby Silverstein & Partners, Production Company | |
"Lost Dog" | Budweiser | Anomaly, Ad Agency; RSA Films, Production Company | |
"Made in NY" | Gatorade | TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company | |
2016 (68th) [20] | |||
"Love Has No Labels" | Ad Council | R/GA, Ad Agency; Persuade&Influence/Mindride, Production Company | |
"Dear Peyton" | Gatorade | TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company | |
"Marilyn" | Snickers | BBDO New York, Ad Agency; O Positive, Production Company | |
"Paper" | Honda | RPA, Ad Agency; Reset Content, Production Company | |
"Year in Search 2015" | 72andSunny, Ad Agency; Hecho en 72, Production Company | ||
2017 (69th) [21] | |||
"Calling JohnMalkovich.com" | Squarespace | John X Hannes, Ad Agency; Smuggler, Production Company | |
"Love Cam" | Ad Council: Love Has No Labels | R/GA, Ad Agency; Tool of North America, Production Company | |
"We Are America" | R/GA, Ad Agency; MJZ, Production Company | ||
"Why I March" | Women's March on Washington | McGarryBowen, Ad Agency; Hungry Man Productions, Production Company | |
"Year in Search 2016" | 72andSunny, Ad Agency; Hecho en 72, Production Company | ||
2018 (70th) [22] | |||
"The Talk" | P&G: My Black Is Beautiful | BBDO New York, Ad Agency; The Corner Shop, Production Company | |
"Alexa Loses Her Voice" | Amazon | Lucky Generals, Ad Agency; Hungry Man, Production Company | |
"Earth: Shot on iPhone" | iPhone | TBWA\Media Arts Lab, Ad Agency | |
"In Real Life" | Monica Lewinsky: Anti-Bullying | BBDO New York, Ad Agency; BBDO Studios, Production Company | |
"It's a Tide Ad" | Tide | Saatchi & Saatchi NY, Ad Agency; Rattling Stick, Production Company | |
2019 (71st) [23] | |||
"Dream Crazy" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company | |
"Behind the Mac: Make Something Wonderful" | MacBook | TBWA\Media Arts Lab, Ad Agency | |
"A Great Day in Hollywood" | Netflix | Kamp Grizzly, Ad Agency; Pretty Bird, Production Company | |
"Point of View" | Sandy Hook Promise | BBDO New York, Ad Agency; MJZ, Production Company | |
"Shot on iPhone XS: Don't Mess with Mother" | iPhone | TBWA\Media Arts Lab, Ad Agency; Camp4 Collective, Production Company |
2020s[]
Year | Title | Brand | Nominees |
---|---|---|---|
2020 (72nd) [24] | |||
"Back-to-School Essentials" | Sandy Hook Promise | SMUGGLER, Production Company; TBWA\Media Arts Lab, Ad Agency | |
"Before Alexa" | Amazon | Droga5 London, Ad Agency; Somesuch x Revolver/Will O'Rourke, Production Company | |
"Bounce" | Apple AirPods | Pulse Films, Production Company; TBWA\Media Arts Lab, Ad Agency | |
"Groundhog Day" | Jeep (Fiat Chrysler Automobiles|FCA) | O Positive, Production Company; Highdive Advertising, Ad Agency | |
"The Look" | P&G | Saturday Morning, Ad Agency; Stink Films, Production Company | |
2021 (73rd) [25] | |||
"You Can't Stop Us" | Nike | Wieden+Kennedy, Ad Agency; Pulse, Production Company | |
"Airpods Pro — Jump" | Apple AirPods | TBWA\Media Arts Lab, Ad Agency; Imperial Woodpecker, Production Company | |
"Alexa's Body" | Amazon Alexa | Lucky Generals, Ad Agency; Hungry Man, Production Company | |
"Better, Mamba Forever" | Nike | Wieden+Kennedy, Ad Agency; PRETTYBIRD, Production Company | |
"It Already Does That" | Apple Watch Series 6 | Apple, Ad Agency; MJZ, Production Company | |
"You Love Me" | Beats by Dre | Translation, LLC, Ad Agency; PRETTYBIRD, Production Company |
References[]
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 19, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved May 18, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved May 18, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved May 18, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved May 18, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 20, 2016.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 14, 2017.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 13, 2018.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 17, 2019.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 29, 2020.
- ^ "Nominees/Winners". Academy of Television Arts & Sciences. Retrieved July 16, 2021.
Categories:
- Primetime Emmy Awards