RecordTV
 | |
| Type | Free-to-air Commercial broadcasting Television network |
|---|---|
| Country | Brazil |
| Affiliates | see List of RecordTV affiliates |
| Headquarters | São Paulo, Brazil |
| Programming | |
| Language(s) | Portuguese |
| Picture format | 480i SDTV 1080i HDTV |
| Ownership | |
| Parent | Grupo Record |
| Key people | Edir Macedo (chairman), Luiz Cláudio Costa (president) |
| Sister channels | RecordTV Internacional Record News |
| History | |
| Launched | 27 September 1953 |
| Founder | Paulo Machado de Carvalho |
| Links | |
| Website | recordtv |
| Availability | |
| Terrestrial | |
| Analog | 07 VHF (Itabuna) |
| Digital |
|
| Cable | |
| Claro TV | Channels 16 and 516 HD (Belo Horizonte and Goiânia) Channels 19 and 519 HD (São Paulo and Brasília) Channels 24 and 524 HD (Rio de Janeiro) |
| Vivo TV | Channel 16 Channel 516 (HD) |
| TV Alphaville | Channel 18 (HD) Channel 318 |
| Satellite | |
| SKY Brasil | Channel 07 Channel 14 (in Ribeirão Preto and Porto Alegre Channel 407 (HD) |
| Claro TV | Channel 21 Channel 521 (HD) |
| Vivo TV | Channel 221 (Intelsat 34) Channel 223 (Amazonas 4A) |
| BluTV | Channel 246 (HD) |
| Star One C2 | 3854 MHz (1296 MHz Banda L), Vertical (Analogical) 3874 MHz @ 7500 ksps, Vertical (HDTV) |
RecordTV (Portuguese: [ʁeˈkɔɾ teˈve]), formerly known as Rede Record, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking.[1][2] In 2010, it was elected by the advertising market as the fifth largest station in the world in revenues and the eighth largest network in physical structure.[3] In June 2021, it ranked second among the most watched channels in the country in the National Television Panel, behind only TV Globo.[4]
As the main member of the media company Grupo Record, the network is headquartered in São Paulo, where most of its programming is also generated at the Dermeval Gonçalves Theater, and has a branch in Rio de Janeiro, where its telenovelas and other formats are produced at the Casablanca Estúdios (RecNov) complex. Its national coverage is achieved by retransmission from 111 stations, 15 of which are owned by the company and 96 of which are affiliate stations.
The station was inaugurated in the city of São Paulo on September 27, 1953, by businessman Paulo Machado de Carvalho, owner until then of a radio conglomerate, through a concession obtained in November 1950, the year television was launched in Brazil. TV Record was the fourth station to operate in the country after TV Tupi São Paulo (1950), TV Tupi Rio de Janeiro (1951) and TV Paulista (1952). It is the oldest Brazilian television station still in operation today.
During the 1960s, the channel became popular, even leading in audience, with the exhibition of music festivals such as MPB and Jovem Guarda.[5] In this period, Record headed the Rede de Emissoras Independentes (REI), a chain that integrated stations from various locations in Brazil. In the 1970s, the businessman and TV host Silvio Santos acquired half of the channel's shares through a partnership with Machado de Carvalho. In 1989, Record, after being under unfavorable financial situation in the second half of that decade, was sold to Bishop Edir Macedo, founder and leader of the Universal Church of the Kingdom of God.
The new acquisition spurred major investments in the structure of the station, which in the 1990s formed its national network with purchases of channels and affiliations, resulting in its positioning, from 2007 to 2015, as the country's second largest network in audience and revenues until it was overtaken by SBT.[6] As of 2012, both stations began to intensely dispute point tenths and take turns in the IBOPE ranking.[7]
History[]
Background[]
Only two months after the arrival of television in Brazil, businessman and communicator Paulo Machado de Carvalho got a permit to operate a new TV channel in the city of São Paulo on November 22, 1950, being granted channel 7 paulistano. At the time, Paulo and his family already owned a large conglomerate of radio stations and took advantage of the name of his then Rádio Sociedade Record to baptize his first television channel; it was decided that the new station would be called TV Record.
To set up the station, modern equipment was provided from the United States that was installed in its studios on Miruna Avenue, in the Moema neighborhood, South Zone of São Paulo. Before going on the air, the channel made some experimental broadcasts months before its inauguration, showing the choir of the Escola Normal Caetano de Campos and the orchestra of the São Paulo Public Force.[5]
Launch and first years[]
The channel went on air on September 27, 1953, at 8:53 pm. In the first image to be shown by the station, the artist couple Blota Júnior and Sônia Ribeiro descended a staircase and announced the launch of Record. After Blota made a speech, a show started with Dorival Caymmi, Inezita Barroso, Adoniran Barbosa, Isaura Garcia, Pagano Sobrinho, Randal Juliano, Enrico Simonetti's orchestra and several dancers. This musical attraction was presented by Sandra Amaral and Hélio Ansaldo.
In its early operations, the station aired musical (among which, with celebrities such as Nat King Cole, Charles Aznavour, Ella Fitzgerald and Marlene Dietrich), sports, theater, humorous and informative programs. In 1954, the first serial produced in Brazil, Capitão 7, starring Ayres Campos and Idalina de Oliveira, went on the air, remaining until 1966. In 1954, the program Mesa Redonda was created, hosted by Geraldo José de Almeida and Raul Tabajara. In 1955, Grande Gincana Kibon went on the air, being presented for sixteen years.[8]
Emissoras Unidas (1959–1967)[]
With the rapid growth of his new media vehicle, Paulo Machado de Carvalho joined his brother-in-law João Batista do Amaral to establish a partnership between São Paulo's TV Record and Rio's TV Rio (then channel 13 in Rio de Janeiro), originating the Rede Unidas de Televisão (or Rede das Emissoras Unidas). With the creation of the new network, a link was built between the cities of Rio de Janeiro and São Paulo that allowed the connection via UHF signal between Record and TV Rio. It was through this link that TV Record broadcast the Brazilian Turf Grand Prix, directly from the Jockey Club in Rio de Janeiro; the link between the two stations also made it possible to exchange productions between them. With this, Emissoras Unidas would get affiliates and retransmissions throughout Brazil under the leadership of the headquarters of TVs Rio and Record.
In 1958 the first regular program produced by Record and TV Rio was launched, Show 713, an attraction in which the screen was divided in half, with each side belonging to each station. The program featured interviews, news reports and musical numbers from the two stations' hometowns. Record ended the 1950s by inaugurating its Teatro Record on Rua da Consolação, which would later be used for musical presentations and program recordings.
The station entered the 1960s by pioneering the inauguration of the new federal capital Brasilia, becoming the only TV station outside the new city to broadcast the event, which included interviews with several Brazilian politicians at the time, including then-president Juscelino Kubitschek.[9]
However the station's headquarters in Moema would come to suffer a fire in May 1960, causing Rede Unidas to air more attractions from the co-generator TV Rio while Record recovered. It was the first of a series of six fires that Machado de Carvalho family's channel would face, the most serious being in July 1966, where several reels of archival tapes were lost.[10] Despite these bad times, the station managed to achieve great prestige by showing several attractions during the 1960s, especially music programs such as O Fino da Bossa and the classic MPB Festivals where several renowned artists such as Gilberto Gil, Caetano Veloso, Chico Buarque, Elis Regina, among others, performed amidst the strong military dictatorship in the country.
With the emergence of TV Globo and the growth of its rival TV Tupi, Record sees its audience gradually decrease. However, the station manages to launch a few more audience hits, such as Família Trapo with Ronald Golias and Jô Soares, and the news program Repórter Esso. The Teatro Record in Consolação suffers a fire that forces Record to transfer the São Paulo headquarters to Augusta Street, closer to downtown São Paulo.
REI and participation of Silvio Santos (1969–1989)[]
Due to disagreements between the directors of TVs Rio and Record (because the Rio de Janeiro channel had acquired productions from Tupi, then a rival of the Machado de Carvalho family station), Emissoras Unidas was extinguished in 1967. Later, however, the two stations reconnected and founded the Rede de Emissoras Independentes, which became known by the acronym REI. Immediately after this, businessman Silvio Santos acquires half of Record and uses it to show some of his programs (since the entertainer had lost space on other television channels). Despite initially not agreeing, the former owners of Record end up accepting the agreement for Silvio to co-operate the station.[11]
By this time, TV Record had considerably lost its audience to TVs Tupi, Globo, and also João Saad's recent Rede Bandeirantes. Shortly afterwards, TV Rio was disconnected from the Emissoras Independentes and Record became the only generator of the Network. The Rede de Emissoras Independentes broadcasts the 1970 FIFA World Cup directly from Mexico, marking the first World Cup to be transmitted by Record. The channel also brings to its cast of artists the animator Chacrinha.
But with the decline that was gradually affecting Record, the channel decided to sell its theater in Rua Augusta in downtown São Paulo. Meanwhile, Silvio Santos inaugurates a new TV channel in Rio de Janeiro called TVS and starts to exchange productions of this channel with Record. With the simultaneous debut of Programa Silvio Santos on TVS and Tupi in 1976, the entertainer began to have more comfort to present the attraction. In 1978, Paulo Machado de Carvalho acquired concessions to operate two more television channels for TV Record: channel 4 in Franca and channel 7 in São José do Rio Preto. In 1980, Record premieres the Silvio Santos Program together with TVS.
Decline and sale to Edir Macedo[]
With the bankruptcy of Rede Tupi, Silvio Santos won some concessions from the former broadcaster from the federal government and founded his own television network, SBT. The businessman and entertainer, together with Paulo Machado, starts managing channel 9 in Rio de Janeiro (which had also won the bidding process), which was transformed into TV Record Rio de Janeiro in 1982, becoming the channel's fourth TV station (since the other two stations in the countryside of the state already existed, besides the headquarters in São Paulo). Both stations belonged to the now relapsed Rede de Emissoras Independentes, which until then had a very low audience.
After SBT was founded, in 1981, TV Record São Paulo became a second plan for Silvio Santos, but the Machado de Carvalho family, co-owners of the channel, insisted on investing in the small station. In 1983, the program Especial Sertanejo premiered, under Marcelo Costa's command, while journalism remained the station's flagship with the premiere of Jornal da Noite. In 1985, SBT was nationally consolidated when it debuted its national network programming via satellite for all of Brazil, through Brasilsat, Embratel's exclusive channel. In 1986, Record broadcast its second World Cup in a pool with SBT directly from Mexico. In 1987, at the same time that the Silvio Santos Program stopped being shown on Record (and started being shown only by SBT), Silvio Santos stopped injecting 70% to 80% of his participation in TV Record of São Paulo, even removing channel 9 of Rio de Janeiro from the hands of Machado de Carvalho.
In the year 1989, the then Rede de Emissoras Independentes that still continued to be led by TV Record de São Paulo succumbs to its crisis and is extinguished. With this, the channel fell into ostracism and Record became a local station again, leaving only the station in São Paulo and the other two in the interior of the state, since channel 9 in Rio de Janeiro had become TV Corcovado.
With Record already suffering a serious crisis and on the verge of bankruptcy, Silvio Santos convinces Paulo Machado de Carvalho to put the station up for sale. Until that time, besides the very low audience, the channel earned 2.5 million dollars a year, but had debts that exceeded 20 million.
Soon after learning about the sale of the channel, the leader of the Universal Church of the Kingdom of God, Edir Macedo, became interested in buying Record. At the time, he was in the United States and learned about the sale of the station from his lawyer Paulo Roberto Guimarães. Macedo appointed pastor Laprovita Vieira to be the intermediary of the purchase of Record. Laprovita had a meeting with Demerval Gonçalves, representative of Silvio Santos and Paulo Machado de Carvalho, at the station's old headquarters in the Moema district of São Paulo; the negotiation was quick. Besides TV Record, Edir Macedo also acquired Rádio Record, which, like the television channel, was in bad shape and also belonged to Machado de Carvalho's family and to the Silvio Santos Group.
A meeting was held with lawyers from both parties, which was attended by Laprovita, Edir, Silvio Santos and his partner Paulo Machado de Carvalho. The requested amount was accepted by both parties, both Edir Macedo and Silvio Santos' representative. Days later, Silvio Santos regretted the sale, but he was aware of Record's precarious situation and had no other way out, since both he and Paulo Machado de Carvalho were still unable to pay Record's debts. Some creditors threatened to file for bankruptcy for the chaotic situation the channel was in.
After the sale, it was rumored that Record would become a channel with completely religious programming which would be used by UCKG, founded by Edir Macedo. However, this did not actually happen, but until today the station shows some evangelical content, especially in the early morning hours. The new directors of the station after the purchase, together with Macedo, decided to continue the station's commercial activities.
The deal led to the creation of Central Record de Comunicação (now Grupo Record), which became the main media conglomerate controlled by Macedo himself, which today includes, besides Record TV and Radio, the portal R7, Record Entretenimento, Record News, among others.
Growth and Investment (1990-2007)[]
After its sale, TV Record went through drastic changes: a new visual identity was presented in July 1990 and a reformulation in its programs that managed to recover its lost audience. The station started its national expansion when it began transmitting its signal via the BrasilSat A2 satellite, also distributing its programming to satellite dishes. The channel became Rede Record and began to acquire its own stations, affiliates and retransmitters for its new network.
In 1995, the station moved to its current headquarters in Barra Funda by acquiring the very modern CBI studios. During this period, the company hires several artists to fill its programming grid, among whom Eliana, Raul Gil, Gilberto Barros, Ratinho, Milton Neves and several others became famous. Record becomes the third place in the national audience, surpassing Band and the already bankrupt Rede Manchete.
In 2004, the network decided to bet on a new phase aiming for more ratings. With the slogan On the way to leadership, Record begins to expand its attractions by producing renowned programs, new vignettes, and telenovelas that become popular. Among the successes of this new phase, the productions A Escrava Isaura, Prova de Amor, Vidas Opostas and Caminhos do Coração (which was divided into three seasons due to its huge audience) stand out.
On September 27, 2007 Record News, the first news channel on Brazilian broadcast TV, was inaugurated, occupying the signal of the former Rede Mulher. On the day of the foundation of the group's new network, the governor of the state of São Paulo José Serra, the mayor of the city of São Paulo Gilberto Kassab, the then president of Record Alexandre Raposo, the owner Edir Macedo and the president of the Republic Luiz Inácio Lula da Silva were present. The inauguration ceremony of the new channel was broadcast by Rede Record inside Jornal da Record, as well as Record News itself.
Redesign (2010-2015)[]
In early 2010, a RecordTV helicopter crashed inside the Jockey Club in São Paulo after suffering a breakdown. The aircraft was in that region to cover a robbery that had occurred in the Morumbi neighborhood, South Zone of São Paulo. The pilot of the helicopter, Rafael Delgado Sobrinho, died on the spot and cameraman Alexandre Silva de Moura "Borracha" was taken in serious condition to hospital; the two occupants were rescued by Globocop from TV Globo.[12] Rede Record lamented the incident at the time and closed the Jornal da Record program in silence, without even wishing good night to its viewers.[13]
In 2010, Rede Record had revenues of 2.7 billion reais, exactly 25% more than in 2009. In 2011, the network had revenues of 3.5 billion reais, and in 2012, 1.72 billion reais. The information is from the network's commercial vice president.[14]
In 2012, Record exclusively broadcast the 2012 Olympic Games in London and the unprecedented 2010 Winter Olympics in Vancouver. It was the first time that rival Rede Globo was left out of the broadcast of an Olympics.
In 2013, Record underwent a reformulation, which eventually resulted in the change of the broadcaster's top command. Alexandre Raposo was eventually fired and in his place Luiz Cláudio Costa came from TV Record Brasília to the position of president. Another important change in command was that of Honorilton Gonçalves, by Marcelo Silva in the position of vice president of Record. After spending 2012 without much profitability, the company hired a consulting service to reformulate its market strategies.
Current Affairs (2016-present)[]
To mark a repositioning of the brand, Record, on the night of November 24, 2016, during the broadcast of Jornal da Record, presented to the public its new visual identity. The news program showed a report on the change in the brand and the station's slogan, which is now "Reinventing is our brand". The station's name was also changed to Record TV. The change occurs to consolidate Record TV's image as an avant-garde and multiplatform station, linked to the television of the future and to reaffirm that its performance goes beyond the borders of Brazil and reaches more than 150 countries with its signal. In addition, products such as soap operas and miniseries are exported to countries on all continents.[15]
Teledramaturgy[]
Telenovelas[]
The first telenovela produced and aired by Record was the 1954 novella A Muralha. Between 1954 and 1977, the channel had produced seventy-eight telenovelas. In this first period, still in the era of Silvio Santos and Paulo Machado de Carvalho, the highlights were Os Deuses Estão Mortos and As Pupilas do Senhor Reitor, the latter being, according to Unicamp, the soap opera with the highest audience in Record's history. The last production of the network in this first phase was Meu Adorável Mendigo of 1974, a plot that closed the teledramaturgy core in the network, which was dismantled and the professionals dismissed after this period. In 1977, however, the network aired O Espantalho, a partnership with Ivani Ribeiro, who had started at the channel in 1954.[16] Between 1999 and 2004, eight additional telenovelas were unassumingly produced, originating from Record's partnerships with independent companies.
On May 10, 2004, Herval Rossano was hired as general director of teledramaturgy and began to guide the network in restructuring, promoting investment in the purchase of state-of-the-art equipment, new studios and expansion of the team, in addition to the acquisition of a cast of rising authors and new qualified actors.[17] The director presented the proposal of seven plots by different authors before the choice of which one would restart dramaturgy at the network was made. Besides the debut telenovela of this new phase, A Escrava Isaura, several other productions stood out, such as Vidas Opostas, Prova de Amor, Amor e Intrigas, Chamas da Vida and Caminhos do Coração.
In 2015, the plot Os Dez Mandamentos, the first biblical telenovela of the network and of Brazil, was produced. Os Dez Mandamentos was an immediate success and made history in Brazilian television. With the soap opera, the network broke an audience record by surpassing Globo's main soap opera for the first time in 40 years. With the success of the soap opera, Record TV decided in October 2015 that the 8:30 PM time slot would be dedicated only to biblical productions. The soap opera was also broadcast in several countries (such as in Argentina by Telefe).[18]
On January 19, 2021, with the launch of the soap opera Gênesis, Record managed to beat its competitor in two capitals and make one of the most followed productions in the world.[19]
Miniseries and series[]
Record TV has so far aired more than 20 series, serials and miniseries in its different phases, since the 1950s. Also, since the restart of the network's teledramaturgy core in October 2004, besides telenovelas, some series and miniseries have been produced, mostly with a biblical or police theme.
Coverage[]
Record TV currently has 15 of its own stations and 96 affiliates, for a total of 111 stations. It was one of the pioneers in Brazil in digital transmission.
International coverage[]
Created in 2002, Record Internacional is present in 150 countries and carries programs that are successful in Brazil. Record Internacional contains six channels that carry a digital signal around the world, and 17 stations. The station is also an affiliate of CNN International.[20]
In Africa, Record is in Mozambique, Uganda, Cape Verde, Guinea-Bissau and Madagascar. In Mozambique, TV Miramar, which is part of Record International, has 10 stations and has several very successful local programs. Additionally, the station also broadcasts to all of Asia, and this coverage is done by two satellites: Asiasat 2 and Jsat.
In the United States, coverage is provided by the NSS-806 and EchoStar satellites and is distributed by Comcast and Dish Network. In Europe, Record is the only Brazilian television available without any subscription fees. Coverage reaches all countries on the continent.
Controversies[]
Edir Macedo's Control[]
The sale of Record in 1989 to businessman Edir Macedo is still controversial: the Federal Police conducted an investigation in which they discovered that part of the money used by Macedo for the purchase of the station consisted of interest-free loans from his Universal Church. The leader of the UCKG was sentenced to pay a fine for not having declared this money.[21] In 1992, the station's studios, still located in Moema, suffered another fire in which several documents related to the sale of Record were lost, causing the transaction to owe more satisfactory explanations.
In 1992, Edir Macedo was arrested shortly after holding a service at the Templo Maior of the Universal Church in the Santo Amaro neighborhood of São Paulo on charges of charlatanism, stelionism, and injury to popular belief." The then-new owner of Record was jailed for 11 days and was released for lack of evidence, later getting rid of the charges. In late 1995, Macedo was once again the target of controversy when he appeared in a video recorded in 1990 by a former member of the UCKG and aired on TV Globo, where the spiritual leader appeared teaching other pastors to convince believers to donate money to his church. With the video's virality on the Internet, Macedo tried to petition the courts to have copies of the Globo report removed from YouTube, but had his request denied.[22]
In 2008, the UCKG was accused of money laundering and its members, including Edir Macedo, were charged for gang formation. The case gained notoriety, mainly, because it was heavily aired again by Rede Globo within Jornal Nacional. In response, Record presented within its Jornal da Record several old accusations that Globo had as its alleged links in the result of the 1989 elections for president and also with the Military Dictatorship. The case was later dismissed and Record again criticized Globo for not reporting Edir Macedo's innocence.[23]
According to Forbes magazine, Edir Macedo is the richest pastor in Brazil, with a net worth estimated in January 2013 at almost two billion reais. The Universal Church of the Kingdom of God (UCKG) and Edir Macedo contested and stated in a note that, although the Record Network is owned by him, Macedo would not be remunerated or participate in profits or any other financial resources coming from the station and that they would be reinvested in Record. His only sustenance would come from the church through the "per diem" paid to pastors and bishops by the institution and from the copyrights of the books he authored.[24]
In 2007, the newspaper Folha de S.Paulo pointed out that Macedo was the largest holder of concessions in the Brazilian electronic media, with 23 television stations, including Rede Record, and 40 radio stations, and that the conglomerate's financial extension, registered in the then tax haven of Jersey Island, would serve for "money laundering" of tithes received by Universal.[25]
Relationship with Universal Church[]
According to the investigation, at least 50 companies, such as radio and TV stations (especially Rede Record), printers and tourism agencies controlled directly or indirectly by members of the Universal Church of the Kingdom of God are benefited by donations made by believers of the UCKG throughout the country.
The Universal Church, along with Rede Record and Folha Universal, the main media outlets linked to the UCKG, have also had numerous editorial conflicts with several other media outlets in Brazil, among them the portal UOL, Veja magazine, Folha de S.Paulo newspaper and especially Rede Globo. Edir Macedo stated to IstoÉ's website that the Rio de Janeiro broadcaster is one of Universal's biggest enemies.
Chute na santa incident[]
At dawn on the holiday of October 12, 1995, the day of Our Lady of Aparecida, celebrated by Catholics, the program O Despertar da Fé, produced by the Universal Church led by Edir Macedo, owner of the network, was aired on Rede Record. During the broadcast, the televangelist Sérgio von Helder kicked and hit an image of the Saint that he had bought. In addition to assaulting the image, Sergio stated that "God could not be compared to such an ugly, horrible and disgraceful 'doll'."
The incident was reported by Jornal Nacional of competitor Rede Globo the following day, causing great national repercussion. The fact was widely criticized not only by Catholics, but also by other religions, being reported as religious intolerance. At the time, Edir Macedo even offered space on Record to some Catholic leaders as an apology, but they refused. Later, Macedo claimed that he was suffering religious persecution from the media, especially from TV Globo, saying that Roberto Marinho's network had turned him into a "monster".
Accusations of political bias[]
As in previous governments, Edir Macedo positioned himself pro-government when Bolsonaro came in first place in voting intentions in 2018. Folha de S.Paulo found out, together with other journalists from Record TV, that conflicts were occurring in its journalism editorial line to favor Bolsonaro from politically biased information. Until that moment, neither the station nor the journalism sector officially supported the politician. Due to this, still in 2018, the director of Jornal da Record resigned.
Writing for The Intercept Brasil, João Filho questioned the increased inflow of public money to Record TV and other stations in which the owners appear on Bolsonaro's side. Before the current administration, more money was spent on the broadcasters from their audience, but the method was canceled without reason.
On January 15, 2020, it was revealed by Folha de S.Paulo that Fabio Wajngarten, head of the Social Communication Secretariat of the Presidency of the Republic (SECOM), received, through a company of which he is a partner, money from TV stations and advertising agencies that have contracts with Jair Bolsonaro's government. Among them are Rede Bandeirantes and Record TV. Such fact entered the analysis of Reporters Without Borders, which analyzes Bolsonaro's attacks directed at the press.
In June 2020, a survey released by Agência Pública confirmed that Record TV, alongside other evangelical broadcasters and pastors supporting the government, received the most advertising funds from SECOM, in all it was 30 million reais. Record TV also received money to publicize the "Positive Agenda", an advertisement to convey a favorable image of the government to the population. Another pro-government marketing piece broadcast on the station was "Amazon Day," after the Bolsonaro government received international criticism with the burning in the Amazon.
According to a survey done by Poder360, Bolsonaro granted 102 exclusive interviews to media outlets, even though he claimed to dislike the press. Band was the most attended, followed by Record TV, SBT and Jovem Pan.[26]
Commenting on how Record TV news outlets reported on Marcelo Crivella's arrest, Ricardo Feltrin, a columnist for UOL, pointed out that Record TV journalism lacks credibility because it is linked to Universal:[27]
Last year this column wrote about some of the reasons that do not allow Record's journalism to demonstrate impartiality and credibility.
The biggest one, no doubt, is the fact that the network is umbilically linked to the Universal Church of the Kingdom of God.(...) Today, December 22, the situation happened again, but in an inverse way.
While all TV stations and websites in the country were following the arrest of Marcelo Crivella, mayor of Rio de Janeiro, bishop of Universal and nephew of Edir Macedo, Record was using its journalism to "gild" the pill.
In all stations the headline was obvious and clear: "Marcelo Crivella is arrested".
On Record's "Fala Brasil", however, the call to the news was:
"Mayor Marcelo Crivella is taken to Police City."
It is hard to believe in coincidence or simple editing error. This is the face of Record's journalism, this is the truth.
Record's treatment to the news had immediate repercussions in social networks and internet users.
The network was criticized for supposedly trying to "pass the rag" or distort an established fact: the arrest was treated only as "driving".
— Ricardo Feltrin
Subliminal political propaganda[]
In October 2020, the electoral judge Luciana Mocco Moreira Lima prohibited Record TV from continuing to make political propaganda with the use of subliminal advertising. A subliminal advertisement for Mayor Marcelo Crivella, candidate for reelection in the city of Rio de Janeiro and who is the nephew of the station's owner, Bishop Edir Macedo, was circulated by the station and on its website. In the campaign, Record presented its new WhatsApp number, which ended with 1010, 10 being the party number of the politician. The judge recalled that a similar fact occurred in 2014, in the election for mayor of Rio de Janeiro, in which a vignette was suspended by the Electoral Justice, which advertised the Psalm 22, when the number of Crivella, at the time, was also 22.[28]
Spreading of misinformation[]
According to the February 26, 2021 Radar To Facts, Record TV and other media outlets have helped drive misinformation about the COVID-19 pandemic by posting interviews with doctors on YouTube defending drugs with no proven effectiveness or with criticism of wearing masks.[29]
Awards[]
- 2005: Esso Special for Telejournalism, granted to Leandro Cipoloni, Antonio Chastinet, Steve Ribeiro, Luiz Mendes and Paulo Nicolau, for the report "Imbroglione - The Phantom Citizen".
- 2008: Esso Special of Telejournalism, awarded to André Felipe Tal, Ricardo Andreoni, Jorge Valente and Marcelo Zanini, for the report "Dossiê Roraíma: Pedofilia no Poder"
- 2020: King of Spain, awarded for the third time to the broadcaster, but this time for the report "A Besta", from Câmera Record.
References[]
- ^ Lucas, Adriano S. "Top 10 maiores emissoras de TV do mundo" (in Brazilian Portuguese). Retrieved 2021-12-12.
- ^ Willmersdorf, Com Pedro (2021-02-19). "Globo sobe em ranking e torna-se segunda maior emissora do mundo!". Acervo (in Brazilian Portuguese). Retrieved 2021-12-12.
- ^ "As 10 maiores emissoras de Tv do mundo". Jornal Diário do Estado (in Brazilian Portuguese). 2021-06-16. Retrieved 2021-12-12.
- ^ "Saiba qual foi a audiência de todas as emissoras no Brasil em junho". TV Pop (in Brazilian Portuguese). 2021-07-01. Retrieved 2021-12-12.
- ^ a b "A história da TV Record". Museu da TV, Rádio & Cinema (in Brazilian Portuguese). 2017-03-01. Retrieved 2021-12-12.
- ^ "Folha Online - Ilustrada - Vamos bater a Globo até 2009, diz vice-presidente da Record - 16/03/2007". www1.folha.uol.com.br. Retrieved 2021-12-12.
- ^ "SBT completa sete meses à frente da Record em audiência". F5 (in Brazilian Portuguese). 2015-02-04. Retrieved 2021-12-12.
- ^ "Rede Record". 2009-10-04. Archived from the original on 2009-10-04. Retrieved 2021-12-12.
- ^ "Congresso celebra 60 anos de fundação da TV Record — Senado Federal - Jornal do Senado". 2017-01-07. Archived from the original on 2017-01-07. Retrieved 2021-12-12.
- ^ eusouojulio (2016-11-01). "No Brasil, grandes emissoras de TV são destruídas por incêndios". Bastidores da TV (in Brazilian Portuguese). Retrieved 2021-12-12.
- ^ www.observatoriodaimprensa.com.br http://www.observatoriodaimprensa.com.br/armazem-literario/como-silvio-santos-virou-patrao/. Retrieved 2021-12-12.
{{cite web}}: Missing or empty|title=(help) - ^ "G1 > Edição São Paulo - NOTÍCIAS - Helicóptero de emissora de TV cai em São Paulo". g1.globo.com. Retrieved 2021-12-12.
- ^ "Funcionários da Rede Record homenageiam piloto morto em queda do helicóptero da emissora - São Paulo - R7". 2016-09-21. Archived from the original on 2016-09-21. Retrieved 2021-12-12.
- ^ "Números estranhos | Radar on-line - Lauro Jardim - VEJA.com". 2013-03-29. Archived from the original on 2013-03-29. Retrieved 2021-12-12.
- ^ http://www.r7.com, R7-. "A Record agora é Record TV". Record TV (in Brazilian Portuguese). Retrieved 2021-12-12.
{{cite web}}: External link in|last= - ^ "O Espantalho Resumo | Personagens | Trilha Sonora". Resumo das Novelas - Personagens -Trilha Sonora (in Brazilian Portuguese). Retrieved 2021-12-12.
- ^ "Terra | Buscador". Terra (in Brazilian Portuguese). Retrieved 2021-12-12.
- ^ "Os Dez Mandamentos faz sucesso na Argentina e desbanca novela global". R7.com (in Brazilian Portuguese). 2016-06-14. Retrieved 2021-12-12.
- ^ "Fefito - 'Gênesis' vence 'Jornal Nacional' em duas capitais e Globo muda estratégia". www.uol.com.br (in Brazilian Portuguese). Retrieved 2021-12-12.
- ^ "Hero officer kept Brazilian school massacre from being even worse". www.cnn.com. Retrieved 2021-12-12.
- ^ "Edir Macedo é bilionário devido a doações de fiéis, diz Bloomberg Businessweek". InfoMoney (in Brazilian Portuguese). 2013-04-26. Retrieved 2021-12-12.
- ^ "Edir Macedo e Universal não conseguem tirar vídeo do YouTube". Consultor Jurídico (in Brazilian Portuguese). Retrieved 2021-12-12.
- ^ "Globo ignora decisão do TJ sobre Universal - Brasil - R7". 2016-09-21. Archived from the original on 2016-09-21. Retrieved 2021-12-12.
- ^ Chagas, Tiago (2013-01-28). "Em nota, Igreja Universal e Edir Macedo negam as informações veiculadas pela Forbes". Notícias Gospel (in Brazilian Portuguese). Retrieved 2021-12-12.
- ^ "Igreja controla maior parte de TVs do país - 15/12/2007 - Poder". Folha de S.Paulo. Retrieved 2021-12-12.
- ^ "Bolsonaro deu 102 entrevistas exclusivas desde a posse; Band foi a mais atendida". Poder360 (in Brazilian Portuguese). 2020-07-07. Retrieved 2021-12-12.
- ^ "Opinião: Jornalismo da Record tropeça (de novo) na prisão de Crivella - 22/12/2020 - UOL Splash". www.uol.com.br. Retrieved 2021-12-12.
- ^ REDAÇÃO (2020-10-07). "Record é proibida de fazer propaganda subliminar para Marcelo Crivella". Notícias da TV (in Brazilian Portuguese). Retrieved 2021-12-12.
- ^ "Impulsionados pela imprensa, médicos que desinformam sobre Covid-19 somam 30 mi de visualizações no YouTube | Aos Fatos". www.aosfatos.org (in Brazilian Portuguese). Retrieved 2021-12-12.
External links[]
- official website
- RecordTV on Facebook
- RecordTV on Twitter
- RecordTV on Instagram
- Record TV's channel on YouTube
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- RecordTV
- Portuguese-language television networks
- Television networks in Brazil
- Television channels and stations established in 1953
- Mass media in São Paulo
- 1953 establishments in Brazil