Sinful Colors

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Sinful Colors is an American nail polish company owned by Revlon.[1]

Background[]

Sinful Colors was founded in 1991.[2][3] All the products are made in USA and without formaldehyde, toluene, and DBP.[4]

In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars.[5][6]

In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves.[7]

Organization[]

The company's headquarters is located in Beltsville, Maryland.

Products[]

In 2016, Sinful Colors partnered with Kylie Jenner to launch a nail polish collection.[8] In 2018, the brand partnered with Vanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors.[9][10]

In 2020, they came out a new product called the CLAWS. It is a Japanese beauty-inspired, limited-edition collection with press-on nails featuring Bebe Rexha’s designs.[11]

They also came out with a sneaker-inspired collection with neon shades and a rubber-like matte finish.[12] They are sold at Target.

Another collection they have is called Sweet and Salty and is based on favorite foods such as tacos, cheese puffs, and donuts.[13] [14]

References[]

  1. ^ "Revlon Nail Polish Line To Lay Off 117 In Md". Retrieved 2017-08-18.
  2. ^ "SinfulColors". SinfulColors. Archived from the original on 2021-04-14. Retrieved 2021-10-27.
  3. ^ "Mirage Cosmetics, Inc. - Relationship Science". Relationship Science. Retrieved 2017-08-19.
  4. ^ "About Us". SINFULCOLORS. Retrieved 2020-09-24.
  5. ^ "Revlon Acquires Mirage Cosmetics | Mergr". mergr.com. Retrieved 2017-08-19.
  6. ^ PMC (2011-03-25). "Revlon Acquires Sinful Nail Brand". WWD. Retrieved 2017-08-18.
  7. ^ Maria Ajit Thomas, Phil Wahba, Cosmetics maker Revlon to exit China, Reuters.com, 31 December 2013
  8. ^ Amy Sciarretto, Is Kylie Jenner's New Sinful Colors Nail Polish Collection Different? There's A Big Change Coming, Bustle.com, 30 March 2016
  9. ^ Alex Warner, Vanessa Hudgens Just Launched an Insanely Cool Makeup Collection, Marieclaire.com, 18 April 2018
  10. ^ Allanah Dykes, Vanessa Hudgens Sinful Colors Festival Collection Is Everything But Sinful, Elitedaily.com, 19 April 2018
  11. ^ "CLAWS – SINFULCOLORS". Retrieved 2020-09-24.
  12. ^ "SPORTY BRIGHTS – SINFULCOLORS". Retrieved 2020-09-24.
  13. ^ "SWEET & SALTY – SINFULCOLORS". Retrieved 2020-09-24.
  14. ^ "Shop Halal Nail Polish". Retrieved 2021-06-29.

External links[]


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