St. Louis City SC

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St. Louis CITY SC
St. Louis City SC logo.svg
Full nameSt. Louis CITY Soccer Club[1]
FoundedAugust 20, 2019; 2 years ago (2019-08-20)
StadiumSt. Louis City stadium
St. Louis, Missouri
Capacity22,500
OwnersCarolyn Kindle Betz
Jo Ann Taylor Kindle
Jim Kavanaugh
ChairmanCarolyn Kindle Betz
Sporting directorLutz Pfannenstiel
CoachBradley Carnell
LeagueMajor League Soccer
WebsiteClub website

St. Louis CITY SC is a Major League Soccer expansion franchise that is expected to begin play in 2023. The club will be based in St. Louis, with home matches at a planned 22,500-seat soccer-specific stadium.[2][3]

History[]

Previous attempts[]

Soccer has an established history at both the professional and amateur levels in Greater St. Louis for more than a century.[4] In 2007, St. Louis was considered a possible destination for Real Salt Lake after the club founder announced he would sell the club if a new stadium was not built. From 2008 to 2009, St. Louis lawyer Jeff Cooper led a group of would-be owners who attempted to bring an MLS expansion team to Greater St. Louis, only to have the bids turned down in favor of other cities.[5] Despite approved plans to build the $600 million Collinsville Soccer Complex, MLS was unimpressed with the bid's financial backing and suggested Cooper expand his group of investors.[6][7] Cooper instead launched a second division men's club and a Women's Professional Soccer franchise. AC St. Louis played only one season in Division 2 before folding in 2011; the Saint Louis Athletica folded midway through its second season in 2010.[8]

In late 2014, the city announced plans for a new stadium to host both American football and soccer.[9] MLS Commissioner Don Garber said in January 2015, "St. Louis has got a lot of activity going on with a stadium that they’re trying to get done for the NFL's Rams. There's a big soccer community out there and we'd love to see a soccer stadium downtown like they're thinking about a football stadium."[10] In May 2015, Garber visited St. Louis to talk about a possible new multi-purpose stadium that could host soccer games. Garber cautioned that any possible expansion to St. Louis would occur after 2020.[11] On January 12, 2016, the Rams moved to Los Angeles after playing in St. Louis for 21 seasons. The Rams' move initially accelerated the talks of an MLS expansion team.[12]

In 2017, MLS began to consider adding a team in St. Louis, beginning in 2020.[13] The proposed ownership group sought public funds to help build a $200 million soccer-specific stadium next to Union Station in downtown St. Louis. On January 26, 2017, a funding plan was approved by the city's Aldermanic Ways and Means Committee, and later by the entire Board of Aldermen, that would have directed $60 million in city tax revenue to the new stadium. Voters rejected the plan in an April 4, 2017, referendum, leaving the city's MLS future in doubt.[14][15]

2018–present: Successful MLS expansion bid[]

In September 2018, the St. Louis Post-Dispatch reported on a meeting between officials with the Missouri Department of Economic Development and MLS representatives regarding a stadium proposal; St. Louis Mayor Lyda Krewson later confirmed that a new group was trying to bring a team to St. Louis.[16] St. Louis's MLS bid was effectively re-launched on October 9 of that year, with Carolyn Kindle Betz and other heirs to the Enterprise Rent-A-Car fortune as the primary investors. The stadium location remained the same as in the original 2016 location, near Union Station.[17] This bid did not seek public funding through taxes or from the city, so the public did not get to vote on the stadium.[18] On November 28, 2018, the Board of Aldermen's Housing, Urban Development, and Zoning Committee voted 8–0 to approve the stadium plan.[19]

On April 18, 2019, the MLS announced plans to expand to 30 teams, up from the previous plan of 28. The league, currently at 27 teams, advised the Commissioner's office to advance the discussions with the Sacramento Republic and St. Louis bids. Both bids were asked to make presentations to the MLS Expansion Committee to "address each bid's final stadium plan, corporate commitments, the composition of the respective ownership groups, detailed economics on funding, strategic plans for fan development, commitments on player development and details on community programs."[20][21]

On April 20, 2019, two days after MLS announced it would advance discussions with the Sacramento and St. Louis bids, the St. Louis group released renderings and more information about their proposed stadium. The 22,500-seat stadium's design was produced by a collaboration between HOK and Snow Kreilich Architects. The group also promised that every seat would be within 120 feet of the field and that a canopy would cover the stadium.[22]

On August 20, 2019, MLS announced it had approved St. Louis as the league's 28th franchise, with play expected to begin in the 2022 season.[23] The ownership group consists of Enterprise Holdings Foundation president Carolyn Kindle Betz and female members of the Taylor family, and is the first female majority-owned team in MLS.[24] In the announcement, Don Garber said, "St. Louis is a city with a rich soccer tradition, and it is a market we have considered since the league's inception. Our league becomes stronger today with the addition of the city's deeply dedicated soccer fans, and the committed and innovative local ownership group led by Carolyn Kindle Betz, the Taylor family, and Jim Kavanaugh."[25]

On October 19, 2019, the ownership group released new plans for the planned soccer-specific stadium. The area was extended to encompass a 31-acre (13 ha) plan and would likely exceed the original $200 million cost estimate. The ownership group agreed to purchase and own the land along with the stadium and will not seek tax revenue or public financing.[26]

On December 17, 2019, the state of Missouri informed the ownership group that the $30 million previously promised by the state will no longer be provided.[27] However, on March 18, 2020, the Missouri Development Finance Board unanimously approved a package of incentives worth $5.7 million in tax credits to help with construction of the $458 million stadium and surrounding area.[28]

On March 25, 2020, the ownership group released a statement regarding the COVID-19 pandemic. Site preparation for the stadium will continue as planned but will adhere to all health advice from public health officials and the local, state, and national government. Site preparation includes clearing all land where the stadium will sit and demolishing the old on and off ramps located on the site.[29]

On March 31, 2021, Purina, a pet food maker founded and based in St. Louis, became the club's first jersey sponsor.[30]

On July 14, 2021, Together Credit Union, a local credit union, became the club's second Founding Partner (after Purina) and the official banking partner.[31]

Former South African International and New York Red Bulls assistant coach Bradley Carnell was named as the teams first head coach on January 5, 2022. [32]

Colors and badge[]

The crest features the iconic Gateway Arch and the two lines symbolize the confluence of the region's two rivers (Mississippi River and Missouri River). The team's colors are red, navy blue, and yellow.[33]

Sponsorship[]

Period Kit manufacturer Shirt sponsor Sleeve sponsor Ref.
2023– Adidas Purina – [34]

Stadium[]

The team will play in a 22,500-seat soccer-specific stadium in downtown St. Louis that is expected to be the anchor of a 31-acre (13 ha) development area that will include team offices, training facilities, and commercial districts.[35][36] This stadium is intended to revitalize Downtown West St. Louis by providing an urban hub open year-round. The stadium is intended to field 17 to 23 soccer games a year and serve as a venue for concerts, high school sports, and more.[37] Updated renderings for the planned stadium were released on March 5, 2020. The design of the stadium is intended to connect the surrounding area and the downtown area together while blending with the neighborhood.[38]

Ownership and management[]

The St. Louis City SC ownership group consists of Enterprise Holdings Foundation president Carolyn Kindle Betz and female members of the Taylor family (Enterprise Holdings), and is the first female majority-owned team in MLS. The group also includes CEO of World Wide Technology, Jim Kavanaugh and members of the Kavanaugh family.[39]

Staff[]

Technical staff[]

As of January 5, 2022[40]
Role Name Nationality
Sporting director Lutz Pfannenstiel  Germany
Head coach Bradley Carnell  South Africa
Academy head coach Andreas Schumacher  Germany

Executive staff[]

As of July 17, 2021[41]
Role Name Nationality
Majority owner & CEO Carolyn Kindle Betz  United States

References[]

  1. ^ MLSsoccer staff (August 13, 2020). "St. Louis City SC: MLS expansion club unveils name, crest and colors". MLSSoccer.com. MLS Digital. Retrieved August 14, 2020.
  2. ^ "'A city with a rich soccer tradition': St. Louis officially announced as MLS's 28th team". KMOV. August 20, 2019.
  3. ^ "MLS expands to St. Louis; team to start in 2022". ESPN. August 20, 2019.
  4. ^ "MONDAY MORNING CENTERBACK: TIME FOR MLS TO ADD ST. LOUIS". Soccer By Ives. January 5, 2009.
  5. ^ "Stadium deal due by Friday – or else". Deseret News. February 3, 2007.
  6. ^ "MONTREAL BOWS OUT OF MLS EXPANSION RACE". Soccer By Ives. November 21, 2008.
  7. ^ "Montreal in pole position for one of the expansion spots". ESPN FC. October 17, 2008.
  8. ^ Timmermann, Tom (January 19, 2011). "AC St. Louis goes out of business". St. Louis Post-Dispatch. Retrieved August 21, 2019.
  9. ^ "Saint Louis is set to huddle on stadium". The New York Times. November 5, 2014. Retrieved January 14, 2015.
  10. ^ "Don Garber Says MLS Could Be Heading To St. Louis". MLS Multiplex. January 16, 2015. Retrieved January 16, 2015.
  11. ^ "MLS Commissioner Don Garber meets with St. Louis officials to discuss future expansion", MLSsoccer.com, Dan Itel, May 19, 2015.
  12. ^ "MLS Commissioner Don Garber talks St. Louis expansion with Sports Illustrated". MLSsoccer.com. January 19, 2016. Retrieved March 24, 2016.
  13. ^ "Expansion hopefuls SC STL provide update on St. Louis stadium search | MLSsoccer.com". January 12, 2017.
  14. ^ Faulk, Mike. "New life emerges for St. Louis soccer stadium". St. Louis Post-Dispatch.
  15. ^ Rosenblatt, Ryan (April 5, 2017). "St. Louis votes against soccer stadium, potentially kills city's MLS expansion bid". Fox Sports. Retrieved April 6, 2017.
  16. ^ Feldt, Brian. "Soccer stadium talks back on in St. Louis". St. Louis Post-Dispatch. Retrieved September 29, 2018.
  17. ^ Barker, Jacob. "Soccer gets another shot in St. Louis as family that owns Enterprise launches bid for MLS team". St. Louis Post-Dispatch. Retrieved October 9, 2018.
  18. ^ Walker, Kae M. Petrin, Melody (October 9, 2018). "Second chance for pro soccer in St. Louis, as Enterprise owners back new bid for team". news.stlpublicradio.org. Retrieved April 15, 2020.
  19. ^ "St. Louis soccer stadium plan approved by aldermanic committee, 8–0". St. Louis Post-Dispatch. Retrieved November 28, 2018.
  20. ^ "MLS Announces Plans to Expand to 30 Teams". MLS Soccer. April 18, 2019.
  21. ^ Brennan, Pat. "Major League Soccer announces it will expand to at least 30 teams". USA Today. Retrieved April 15, 2020.
  22. ^ Rosano, Nick (April 20, 2019). "St. Louis MLS Expansion Bid Releases Proposed Stadium Renderings". MLS Soccer.
  23. ^ "MLS Adds St. Louis as League's 28th Team". The New York Times. August 20, 2019. Retrieved August 20, 2019.
  24. ^ "MLS expands to St. Louis; team to start in 2022". ESPN. August 20, 2019. Retrieved August 20, 2019.
  25. ^ Bogert, Tom (August 20, 2019). "Major League Soccer Awards Expansion Team to St. Louis". MLS Soccer.
  26. ^ Heffernan, Brian (October 31, 2019). "St. Louis MLS Stadium Plan Has Expanded, Team Owners To Buy 30 Acres". news.stlpublicradio.org. Retrieved April 15, 2020.
  27. ^ "State says $30 Million in tax credits is too much for STL MLS stadium". KSDK. Retrieved April 15, 2020.
  28. ^ "Missouri approves nearly $6 million in tax credits for downtown MLS stadium". KMOX-AM. March 18, 2020. Retrieved April 15, 2020.
  29. ^ Frederickson, Ben. "MLS stadium construction to move forward with ownership group promising virus precautions". STLtoday.com. Retrieved April 15, 2020.
  30. ^ Hochman, Jacob Barker, Benjamin. "Purina, St. Louis City SC ink soccer jersey sponsorship deal". STLtoday.com. Retrieved March 31, 2021.
  31. ^ "Together Credit Union". www.togethercu.org. Retrieved October 9, 2021.
  32. ^ Timmermann, Tom. "St. Louis City tabs Carnell as first head coach of MLS expansion club". STLtoday.com. Retrieved January 5, 2022.
  33. ^ Olmos, Dori, Miller, Corey. "St. Louis City SC MLS franchise gets name, colors and crest". ksdk.com. Retrieved January 6, 2022.
  34. ^ "St. Louis CITY SC's "STLMade" philosophy epitomized by Purina partnership". MLSsoccer.com. March 31, 2021. Retrieved May 17, 2021.
  35. ^ Sisson, Patrick (November 25, 2019). "How a new generation of U.S. soccer stadiums fit into the urban fabric". Curbed. Retrieved February 27, 2020.
  36. ^ Northam, Mitchell (October 31, 2019). "MLS expansion: St. Louis unveils expanded stadium plan". Pro Soccer USA. Retrieved February 27, 2020.
  37. ^ "MLS4THELOU". Retrieved April 3, 2020.
  38. ^ Bogert, Tom (March 5, 2020). "St. Louis MLS reveal new stadium renderings". MLS Soccer.
  39. ^ "Major League Soccer awards expansion team to St. Louis". MLS Soccer. August 20, 2019.
  40. ^ "Bradley Carnell To Be First Head Coach Of St. Louis CITY SC - St. Louis CITY SC". Saint Louis City SC. Retrieved January 5, 2022.
  41. ^ "Club Ownership". St. Louis City SC. Retrieved July 17, 2021.

External links[]

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