Star World Premiere HD

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STAR World Premiere
STAR World Premiere.jpg
Country India
Broadcast areaIndia
NetworkStar India
HeadquartersMumbai
Programming
Language(s)English
Picture format1080i (HDTV)
Ownership
OwnerThe Walt Disney Company India
Sister channelsStar World
History
Launched24 September 2013
Availability
Cable
Hathway (India)Channel 376
7 Star DigitalChannel 882
Asianet Digital TV
(India)		Channel 858 (HD)
Satellite
Airtel digital TV (India)Channel 147
Dish TV & d2h
(India)		Channel 508
Tata Sky
(India)		Channel 208
Sun Direct
(India)		Channel 932

Star World Premiere is a 24-hour English language television channel, launched on 24 September 2013. Originally supposed to shut down on 30 November 2021, the shutdown of Star World Premiere among some other Disney channels has not taken place yet and delayed until further notice due to the delay of TRAI's new tariff rules.[1] It is owned by Star India and Fox Networks Group Asia Pacific, two fully owned subsidiaries of The Walt Disney Company. The channel primarily airs popular shows from the United States along with United Kingdom to appeal to the English-speaking population of India.

History[]

Star World Premiere was launched in India on 24 September 2013. Broadcasting in HD only, the premium ad-free channel was available only by A la carte pay television.

The channel was launched as a companion to Star World, to air the latest seasons of popular English shows in India within 24 hours of their US telecast. As part of the penetrative marketing strategies for the then new channel, premiere episodes of the latest seasons of shows like Glee, Agents of S.H.I.E.L.D, Sleepy Hollow, The Blacklist etc were aired in India a day before their US broadcast.[2]

In October 2021, it was reported that Star India's this channel along with Star World (India) (both SD and HD feed) will be shut down on 30 November 2021.[3]

International distribution[]

Star World Premiere was launched in Sri Lanka in 2015, replacing Star Movies HD. The Sri Lankan market was initially considered to be profitable due to the lack of American programming broadcasters in the country, but the channel was later pulled out of the region due to the lack of viewership.[4]

Programming[]

Main article: List of programmes broadcast by Star World

The channel mainly aired shows from the US, along with a few popular British series. A few of these shows were later aired in syndication on Star World.

References[]

  1. ^ Delhi, Exchange4Media Bureau; November 30; 2021. "Breaking News: Star defers new channel launches till further intimation". www.exchange4media.com. Retrieved 30 November 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)
  2. ^ Malvania, Urvi (23 September 2013). "Star India set to launch new English GEC, Star World Premiere HD". Business Standard.
  3. ^ Delhi, BestMediaInfo Bureau; October 16; 2021. "Breaking News: Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30". www.bestmediaifo.com. Retrieved 16 October 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ^ "TV and Radio Sri Lanka". Facebook.

External links[]

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