Wednesday Night Wars
The Wednesday Night Wars were a period of mainstream televised American professional wrestling in which All Elite Wrestling (AEW)'s Dynamite debuted on TNT opposite WWE's NXT on the USA Network in a competition for Nielsen ratings each week.[1][2] The ratings war lasted from October 2, 2019 to April 7, 2021.
This was the first direct competition between two major promotions since Total Nonstop Action Wrestling (TNA, now Impact Wrestling), briefly moved their flagship series, Impact!, to Monday nights opposite WWE Raw in 2010,[3] and over 20 years following the original Monday Night Wars that lasted from 1995 to 2001.[4]
On March 30, 2021, WWE announced that NXT would be moving to Tuesday night beginning April 13, bringing an end to the Wednesday Night Wars.[5][6]
History[]
Origins[]
2000s–2010s: Post-Monday Night Wars[]
After the "Monday Night Wars", with the bankruptcy and subsequent acquisitions of both World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW), WWE became the dominant professional wrestling company in the United States. In 2008, WWE began to take a family-oriented approach, in which all of its programming received a rating of TV-PG.[7]
In 2010, Impact Wrestling, then known as Total Nonstop Action Wrestling (TNA), which targets an adult audience, would move their flagship, weekly series, Impact!, to Monday nights on Spike TV opposite Raw from January to May 2010.[8] Impact would suffer from low ratings and ultimately returned to their regular Thursday night timeslot on May 13, 2010.[9][10]
The move itself would be panned by critics and viewers. In the tenth anniversary reprint of R.D. Reynolds and Bryan Alvarez's Death of WCW, the authors compared the move to the original Monday Night Wars, writing that TNA did not have the audience that WCW did, pointing out that WCW Saturday Night typically did better than WWE shows did in the weekend timeslots. Reynolds and Alvarez also wrote that TNA did not have the financial resources that WCW did.[11]
2012: NXT's revamp[]
![](http://upload.wikimedia.org/wikipedia/commons/thumb/f/fd/Triple_H_November_2017.jpg/220px-Triple_H_November_2017.jpg)
In 2012, WWE NXT was revamped to focus exclusively on its developmental talent, with FCW (WWE's former developmental territory) being relaunched under the NXT brand.[12][13][14] NXT became a webcast on WWE's official website, before later airing on Hulu [15] and the WWE Network. [16] During this period Triple H would become in charge of NXT.[17]
In the years since the revamp, NXT would garner critical acclaim for its more grounded storylines and sports-based presentation compared to WWE's "main roster" programming,[18][19][20] with fans and pundits eventually viewing the brand as its own distinct entity and its TakeOver specials to be superior in quality to WWE's monthly pay-per-views.[21][22]
2018–2019: The formation of All Elite Wrestling[]
![](http://upload.wikimedia.org/wikipedia/commons/thumb/0/0a/Cody_Rhodes_at_Alpha-1_June_2017.jpg/166px-Cody_Rhodes_at_Alpha-1_June_2017.jpg)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/7/7a/The_Young_Bucks_ROH_and_IWGP_Jr_Heavy_Tag_Team_Champions.jpg/148px-The_Young_Bucks_ROH_and_IWGP_Jr_Heavy_Tag_Team_Champions.jpg)
On January 10, 2018, Cody Rhodes and The Young Bucks, members of the stable known as The Elite, announced an independent event called All In, which was scheduled for September 1 of that year at the Sears Centre Arena in Hoffman Estates, Illinois.[23] Tickets for the event went on sale on May 13, and sold out in less than 30 minutes.[24] The event was attended by 11,263 people, making it the first event in North America not held by WWE or WCW to sell 10,000 tickets or more since 1993. Four months after All In, Cody and The Young Bucks left New Japan Pro-Wrestling and Ring of Honor; and announced plans to start a new wrestling promotion.[25][26] The promotion, which would become known as All Elite Wrestling (AEW), began operations on January 1, 2019, and announced that its first event, Double or Nothing, would be held on May 25 of that year.[27]
Ten days before Double or Nothing was held, AEW reached a deal with WarnerMedia to broadcast a weekly show on TNT, which would later become known as Dynamite.[28] On July 24, 2019, AEW announced that Dynamite would premiere on Wednesday, October 2 and would be broadcast live every week. The premiere of Dynamite marked the return of professional wrestling to a Warner-owned network after TNT broadcast the final episode of WCW Monday Nitro on March 26, 2001. AEW has been described as "the first major promotion to compete financially with WWE since the closure of WCW".[28]
2019: NXT's move to USA Network[]
In August 2019, it was announced that NXT would be moving to USA Network, marking the show's first broadcast on the network since December 20, 2017, and expanding the program to a live, two-hour format.[29][30][31] Critics felt that the move was an attempt to counterprogram Dynamite, which would premiere two weeks later. NXT would premiere on USA on September 18, 2019.[31][32] However, due to scheduling overlap with the final episodes of original series Suits, only the first hour of NXT was broadcast on USA for its first two weeks while the second hour was shown on WWE Network.[33] In its first two weeks, NXT drew 1.179[34] and 1.006[35] million viewers respectively.
Wednesday Night Wars[]
2019: The debut of Dynamite[]
On October 2, 2019, Dynamite debuted on TNT, which averaged 1.409 million viewers.[36] NXT would make their full two-hour debut on USA Network on the same night, which averaged 891,000 viewers.[1] Dynamite would beat NXT in the ratings among both viewers in the 18–49 range and total viewers for its first seven episodes. NXT began to gain ground when WWE announced that the brand's wrestlers would compete at that year's Survivor Series, officially endorsing NXT as WWE's "third brand".[37] Competitors from the NXT brand would go on to win three of the five triple-threat matches at the pay-per-view, which saw NXT Women's Champion Shayna Baszler defeat Raw Women's Champion Becky Lynch and SmackDown Women's Champion Bayley in the main event.[38][39] These developments caused NXT to place first in the ratings for three out of the six remaining weeks of 2019, which culminated in a match where Rhea Ripley defeated Shayna Baszler to win the women's championship on the December 18 episode.[40] NXT ran unopposed on December 25, the final Wednesday of 2019, as Dynamite did not air due to Christmas Day.[41]
2020: Impact of the COVID-19 pandemic[]
![]() | This section needs additional citations for verification. (April 2021) |
Both NXT and Dynamite began broadcasting empty arena shows in March 2020 as a result of the COVID-19 pandemic, often taping several weeks of shows at a time to minimize the contact the wrestlers would have with each other.[citation needed] Both shows would end touring and start broadcasting from fixed venues. NXT was broadcast initially from Full Sail University and later, from October 2020, the WWE Performance Center. Dynamite was initially held at Daily's Place, an amphitheater adjacent to TIAA Bank Field. AEW later taped shows at a wrestling school in Norcross, Georgia, in late March and early April, taping up to six weeks of episodes preparing for that year's Double or Nothing pay-per-view. As live sports were allowed to resume in the Jacksonville area by early May, AEW returned to Daily's Place.[42]
AEW’s roster, which has many European, Asia, and Mexico-based performers, was limited due to travel restrictions.[citation needed] To keep the semblance of a crowd, AEW would utilize the behind-the-scenes personnel and non-active wrestlers to form an audience, as AEW frequently used two-day taping sessions to host one live episode Wednesday and one taped episode on Thursday to air the next week, in order to reduce travel.[43] Meanwhile, WWE would develop the WWE ThunderDome set, which would be first introduced on the August 21, 2020, episode of Friday Night Smackdown.[44][45] The Thunderdome concept would then be adapted for NXT with the Capitol Wrestling Center, the reconfigured main arena of the WWE Performance Center, which would be introduced at NXT TakeOver 31 on October 4, 2020.[46][47] By late July, AEW would allow friends and family of personnel to form an audience to test the waters for spectators. It was announced on August 20 that ten to fifteen percent capacity would be utilized for live Daily's Place audiences, or about 1,000 spectators.[48] Initially, AEW set a limit of 1,000 spectators, but by Revolution in March 2021, AEW expanded the number to 1,300 spectators.[49]
2021: NXT moves to Tuesday and end of the Wednesday Night Wars[]
Ahead of WrestleMania 37, it was reported that NXT will be moving to Tuesday nights on April 13, 2021. In January, USA Network's parent company, NBCUniversal, announced it would shut down NBC Sports Network by the end of the year, with certain sport programming rights moving to USA and streaming service Peacock.[50][51] WWE confirmed the move to Tuesdays as part of a multi-year renewal agreement.[5] The move to Tuesday nights brought an end to the Wednesday Night Wars.
Following the end of the Wednesday Night Wars, both programs benefitted in the Nielsen ratings without the direct competition. NXT's April 13 episode averaged 805,000 viewers with a 0.22 rating in the 18-49 demographic. This viewership number was an increase from the 768,000 viewers who tuned into night one of the NXT special NXT TakeOver: Stand & Deliver the previous Wednesday.[52] The next day, Dynamite drew over 1.219 million viewers to TNT, up 77% from the prior week. This was Dynamite's best viewership number since its debut episode on October 2, 2019. AEW also placed 2nd that evening in the Cable Top 150 with a 0.44 rating in the 18-49 demographic, their best key demographic rating since the October 23, 2019 episode of Dynamite.[53]
Comparisons between NXT and Dynamite[]
Viewership[]
Date | NXT | showDynamite |
---|
Key demographic (18-49)[]
Date | NXT | showDynamite |
---|
See also[]
- History of professional wrestling
- History of WWE
- List of AEW Dynamite special episodes
- List of WWE NXT special episodes
Notes[]
- ^ Jump up to: a b Dynamite was simulcast on TNT (0.46, 1,018,000) and TruTV (0.05, 122,000), due to scheduling conflicts with the 2019 MLB playoffs.[56]
- ^ Jump up to: a b Dynamite was not aired due to coinciding with Christmas Day.[41]
- ^ Jump up to: a b Dynamite (0.31, 755,000)[103] aired on Saturday, August 22, due to scheduling conflicts with the 2020 NBA playoffs.[104]
- ^ Jump up to: a b Dynamite (0.29, 813,000)[106] aired on Thursday, August 27, due to scheduling conflicts with the 2020 NBA playoffs.[104]
- ^ Jump up to: a b NXT (0.26, 849,000)[108] aired on Tuesday, September 1, due to scheduling conflicts with the 2020 Stanley Cup playoffs.[109]
- ^ Jump up to: a b NXT (0.22, 838,000)[111] aired on Tuesday, September 8, due to scheduling conflicts with the 2020 Stanley Cup playoffs.[112]
- ^ Jump up to: a b No head-to-head competition due to Dynamite airing at a later time because of an NBA game which aired on TNT.
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