aha (streaming service)

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aha
Aha OTT Logo.svg
Screenshot
Aha OTT Screenshot.jpeg
aha website screenshot on 8 April 2021
Type of businessStreaming media
Type of site
  • Video on demand
  • Streaming media
Available in1 languages
List of languages
Telugu
FoundedFebruary 8, 2020; 22 months ago (2020-02-08)[1]
HeadquartersHyderabad, Telangana,
India
Country of originIndia
Area servedWorldwide
Owner
Founder(s)Allu Aravind
PresidentAllu Aravind
CEOAjit Thakur
Industry
  • Streaming
  • Entertainment
Products
  • Streaming media
  • Video on demand
  • Digital distribution
ServicesOn-demand video streaming
ParentArha Media & Broadcasting Private Limited
URLwww.aha.video
CommercialYes
RegistrationRequired
UsersIncrease 6 million (paid; as of November 2021)[2]
LaunchedMarch 25, 2020; 20 months ago (2020-03-25).
Current statusActive

aha is an Indian subscription video on-demand and over-the-top streaming service which offers Telugu-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group.[3][4] The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with Telugu New Year (Ugadi).[5][6][7]

History[]

Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Rameswar Rao Jupally, who joined as a partner in the venture. Ajit Thakur heads the platform.[7]

Market and expansion[]

After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted where all the film makers who worked on ''aha Originals'' attended and presented their work.[8] In November 2020, aha announced actor Allu Arjun as its brand ambassador.[9] The platform has acquired one million subscribers within a year of its launch,[10] and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.[11]

In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi.[12]

Original programming[]

The service began its operation by acquring digital rights of films such as Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane.[7]

Original shows and series[]

The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020.[13][14] Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.[15][16] Talk show Sam Jam with Samantha Akkineni as its host premiered on aha on 13 November 2020.[17] Aha has planning to offer over 50 original shows for the year 2021.[18]

Title Director(s) Genre Premiere Length Status
Geetha Subhramanyam 2020[19] Siva Sai Romantic Drama 25 January 2020 1 Season, 8 Episodes Ended
Kotha Poradu[19] Anvesh Michael Romantic Drama 1 Season, 10 Episodes[20] Ended
Shit Happens[19] Prasanth Kumar Dimmala Adult Comedy 1 Season, 5 Episodes Ended
Masti's[19][21] Krish Jagarlamudi Drama 8 February 2020 1 Season, 8 Episodes Ended
SIN[22] Naveen Medaram Adult Drama 30 March 2020 1 Season, 7 Episodes Ended
Locked[23] Pradeep Deva Kumar Crime Thriller 1 Season, 7 Episodes Renewed
Metro Kathalu[24][25] Karuna Kumar Anthology series Drama 14 August 2020 1 Season, 4 Episodes Ended
All Is Well[26] Sanjeev Talk show 15 August 2020 1 Season, 8 Episodes Ended
Addham[27] Siva Ananth, Barath Neelakantan and Sarjun Anthology series 16 October 2020 1 Season, 3 Episodes Ended
Tamasha with Harsha[28][29] Sarath Chandra Talk show 6 November 2020 1 Season, 4 Episodes Ended
CommitMental[30] Sadineni Pavan Romantic Comedy 13 November 2020 1 Season, 5 Episodes Ended
Sam Jam[31][32] B. V. Nandini Reddy Talk show 13 November 2020 1 Season, 4 Episodes Pending
[33][34] Sakkath Studio Romantic Comedy 27 November 2020 1 Season, 6 Episodes Ended
No. 1 Yaari with Rana (Season 3) Sanjeev K Kumar Talk show 14 March 2021 1 Season, 10 Episodes Pending
11th Hour[35][36] Praveen Sattaru Thriller 8 April 2021 1 Season, 8 Episodes Ended
In the Name of God[37] Vidyasagar Muthukumar Crime thriller 18 June 2021 1 Season, 7 Episodes Ended
Kudi Yedamaithe[38] Pawan Kumar Sci-fi thriller 16 July 2021 1 Season, 8 Episodes Pending
[39] Ankit Cooking 23 July 2021 1 Season Ongoing
Tharagathi Gadhi Daati[40] Mallik Ram Teen drama 20 August 2021 1 Season, 5 Episodes Renewed
The Baker and The Beauty[41] Jonathan Edwards Romantic comedy-drama 10 September 2021 1 Season, 10 Episodes Renewed
Unstoppable with NBK[42] Arun Talk Show 4 November 2021 1 season Ongoing
Awaiting release

Original Films[]

The following original films debuted on the service during the COVID-19 pandemic; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.

Title Director(s) Genre Premiere Length
Run[19] Lakshmikanth Chenna Psychological thriller 29 May 2020 86 minutes[43]
Bhanumathi & Ramakrishna[19] Srikanth Romantic drama 3 July 2020 92 minutes[44]
Krishna and His Leela[45] Ravikanth Perepu Romantic comedy 4 July 2020 125 minutes
Johaar[46] Teja Marni Anthology film 14 August 2020 122 minutes[47]
Bucchinaidu Kandriga Thurpu Veedhi[48] Krishna Poluru Period romantic drama 21 August 2020 122 minutes[49]
Orey Bujjiga[50] Vijay Kumar Konda Romantic drama 2 October 2020 164 minutes
Colour Photo[51] Sandeep Raj Period romantic drama 23 October 2020 141 minutes[52]
Maa Vintha Gaadha Vinuma[53] Mandala Aditya Romantic comedy 13 November 2020 101 minutes
Anaganaga O Athidhi[54] Dayal Padmanabhan Thriller 20 November 2020 93 minutes
Mail Uday Gurrala Comedy 12 January 2021 116 minutes[55]
Super Over [56] Praveen Varma Crime thriller 22 January 2021 83 minutes[57]
Y[58] Baalu Adusumilli Crime thriller 2 April 2021 91 minutes[59]
Thank You Brother Ramesh Raparthi Thriller 7 May 2021 94 minutes[60]
Ardha Shathabdham[61] Rawindra Pulle Crime thriller 11 June 2021
Awaiting release

References[]

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  2. ^ "OTT platform aha launches 2.0 version". The Hindu. 4 November 2021. Retrieved 5 November 2021.
  3. ^ "Ramu Rao Jupally and Allu Aravind Lunches Aha OTT digital Platform- మై హోం సంస్థ, అల్లు అరవింద్‌ల 'ఆహా'". 8 February 2020.
  4. ^ "Allu Arjun: Amazon Primeకు అల్లు వారి షాక్.. కొత్త ఓటీటీ సర్వీస్ అందుబాటులోకి! - allu aravind's ott service aha launched full details".
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  6. ^ "Aha! A new OTT channel to watch out for". www.deccanchronicle.com.
  7. ^ a b c "Allu Aravind enters digital space".
  8. ^ "భవిష్యత్‌ డిజిటల్‌ రంగానిదే". 10 February 2020.
  9. ^ "Allu Arjun to promote aha content". The Hindu Businessline. 11 November 2020.
  10. ^ Farooqi, Maryam (11 February 2021). "Telugu OTT Aha Is Another Feather In The Cap Of Language-specific Streaming Platforms". Moneycontrol.
  11. ^ V, Narayanan (20 July 2021). "Regional OTTs — streaming ahead, full steam". The Hindu Businessline.
  12. ^ Jha, Lata (25 August 2021). "aha Video forays into kids content". livemint.
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  36. ^ "Tamannaah in web series '11th Hour'". The Hindu. Special Correspondent. 10 November 2020. ISSN 0971-751X. Retrieved 13 November 2020.CS1 maint: others (link)
  37. ^ "Aha's new series In The Name Of God shows Priyadarshi in a different light". The Indian Express. 18 May 2021. Retrieved 5 June 2021.
  38. ^ K., Janani (15 July 2021). "Amala Paul shares Kudi Yedamaithe trailer. Web series to release on July 16". India Today. Retrieved 16 July 2021.
  39. ^ "Lakshmi Manchu hosts 'Aha Bhojanambu' with a culinary twist". Telangana Today. 11 July 2021. Retrieved 22 July 2021.
  40. ^ "Telugu remake of 'FLAMES' to stream on August 20". The Hindu. Special Correspondent. 18 August 2021. ISSN 0971-751X. Retrieved 28 August 2021.CS1 maint: others (link)
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  42. ^ "Unstoppable first episode promo: Mohan Babu opens up on his struggling period as an actor with Nandamuri Balakrishna". The Indian Express. 31 October 2021. Retrieved 6 November 2021.
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  50. ^ Arikatla, Venkat (10 September 2020). "Orey Bujjiga Strikes Direct To Digital Deal With Aha". greatandhra.com. Retrieved 12 September 2020.
  51. ^ Ravi, Murali (5 September 2020). "Allu Aravind acquires Colour Photo for Aha". Tollywood. Retrieved 12 September 2020.
  52. ^ Colour Photo Movie Review: A heartfelt fight between love and prejudice, retrieved 2 November 2020
  53. ^ "Maa Vintha Gadha Vinuma Teaser - Fun & Struggle in Love". iQlikmovies. Retrieved 2 November 2020.
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  60. ^ "Anasuya's Thank You Brother OTT Release Date Confirmed, Check Details". Sakshi Post. 26 April 2021. Retrieved 9 May 2021.
  61. ^ Ardhashathabdham Movie: Showtimes, Review, Trailer, Posters, News & Videos | eTimes, retrieved 18 April 2021

External links[]

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