Swish Beverages

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Swish Beverages
TypePrivate
IndustryWine
Founded2015
FounderJosh Ostrovsky
Tanner Cohen
David Oliver Cohen
Alexander Ferzan
HeadquartersNew York, NY
Area served
USA
OwnerAnheuser-Busch InBev
Websitewww.swishbev.com

Swish Beverages (stylized as SWISH) is an American wine brand produced in California. It was launched with the release of White Girl Rosé in 2015.

History[]

Founding[]

Social media personality Josh Ostrovsky (aka "The Fat Jewish"), David Oliver Cohen and Tanner Cohen (the brothers behind the White Girl Problems book series) and Alexander Ferzan formed Swish Beverages.[1][2][3][4] In June 2015 they launched White Girl Rosé, a blend of Sauvignon Blanc and White Zinfandel.[5][6][7] As of 2019, Swish products are sold in 27 U.S. states.[8]

Babe[]

On June 12, 2016, Swish released Babe Rosé, a canned sparkling rosé.[9][10][11] In 2018, Babe Grigio with Bubbles and Babe Red with Bubbles were released.[12][13] In April 2019, Babe named Emily Ratajkowski its Chief Taste Officer and launched a national ad campaign featuring her.[13] Diplo is an investor in the brand.[12]

Anheuser-Busch InBev acquisition[]

In June 2019, it was announced that Anheuser-Busch InBev had acquired Swish Beverages (after first acquiring a minority stake in 2018), marking the brewer's largest wine investment to date.[14][15][16]

Product list[]

Name ABV (US) Notes
Babe Rosé With Bubbles 12% Canned bubbly rosé
Babe Red With Bubbles 12% Canned bubbly red wine
Babe Grigio With Bubbles 12% Canned bubbly Pinot Grigio
White Girl Rosé 12% Sauvignon Blanc and White Zinfandel blend
Family Time Is Hard 12% Pinot Grigio
Winter is the Worst 12% Red wine

References[]

  1. ^ Dana Schuster, "Instagram star 'The Fat Jew' launching 'White Girl' rosé," New York Post, May 11, 2015.
  2. ^ Olivia Sterns, "Meet 'White Girl Rose,' the Wine-on-Demand From 'The Fat Jew' and 'White Girl Problems'," Bloomberg Businessweek, June 12, 2015.
  3. ^ Zoe Henry, "The 'Fat Jew' Launches White Girl Rose E-Commerce Store and App," Inc., July 25, 2016.
  4. ^ Tim Jonze, "Think pink! How rosé became the booze of choice for millennials," The Guardian, July 18, 2017.
  5. ^ Kerry Pieri, "White Girl Rose Makes Its Debut," Harper's Bazaar, June 9, 2015.
  6. ^ Jeanette Settembre, "Instagram star 'The Fat Jew' talks about his new wine 'White Girl Rose'," New York Daily News, June 9, 2015.
  7. ^ Joseph Hernandez, "Instagram Star Releases Rose in Time for Summer," Wine Enthusiast, June 8, 2015.
  8. ^ "Anheuser-Busch Buys Wine Company Co-Founded by 'The Fat Jew'". Brewbound.com. Retrieved 30 July 2019.
  9. ^ Sam Reed, "White Girl Rose Is Now Available In Can Form," The Hollywood Reporter, June 10, 2016.
  10. ^ Sydney Mondry, "If You Love White Girl Rosé, You’re Going to Flip Over This New Drink," InStyle, June 11, 2016.
  11. ^ "Everything's coming up rose," CBS News, July 30, 2017.
  12. ^ a b Leslie Price, "Two Years Later, White Girl Rose is Still Here. Because Instagram," Vinepair, September 12, 2017.
  13. ^ a b "Emily Ratajkowski Rocks a White Bikini for New Canned Rosé Campaign". People.com. Retrieved 30 July 2019.
  14. ^ "The Fat Jewish's Babe Wine has been bought by the owner of Budweiser". CNN.com. Retrieved 30 July 2019.
  15. ^ Olly Wehring, "Anheuser-Busch InBev makes wine move with Swish stake buy," just-drinks.com, March 13, 2018.
  16. ^ "Anheuser-Busch Buys 'The Fat Jewish' Wine Brand". Bloomberg.com. Retrieved 30 July 2019.

External links[]

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