Treasure (band)

From Wikipedia, the free encyclopedia

Treasure
Treasure's logo
Treasure's logo
Background information
OriginSeoul, South Korea
Genres
Years active2020 (2020)–present
Labels
Associated actsYG Family
Websiteyg-treasure.com
Members
  • Hyunsuk
  • Jihoon
  • Yoshi
  • Junkyu
  • Mashiho
  • Jaehyuk
  • Asahi
  • Yedam
  • Doyoung
  • Haruto
  • Jeongwoo
  • Junghwan

Treasure (Korean: 트레저, romanized: Teurejeo; Japanese: トレジャー, romanized: Torejā; stylized in all caps) is a South Korean boy band formed in 2019 by YG Entertainment through its reality-survival program YG Treasure Box (2018). The 12-piece group consists of members Choi Hyun-suk, Jihoon, Yoshi, Junkyu, Mashiho, Yoon Jae-hyuk, Asahi, Bang Ye-dam, Doyoung, Haruto, Park Jeong-woo and So Jung-hwan. They were appointed to share joint leadership between the eldest members, Choi Hyun-suk and Jihoon, and debuted on August 7, 2020 with the single album, The First Step: Chapter One.

They were dubbed as "Global Super Rookies" in 2020 and were considered one of the most commercially successful South Korean act to debut that year.[2] In addition, they became the fastest South Korean act to chart on Billboard's Social 50, and earned numerous new artist of the year awards including Rookie Artist of the Year at the 35th Golden Disc Awards and Best New Male Artist at the 2020 Mnet Asian Music Awards. Outside of music, Treasure actively participates in various charitable events alongside Muju YG Foundation.

History[]

2010–2019: Pre-debut and YG Treasure Box[]

Junkyu, Ye-dam and Jung-hwan had stints in entertainment during their childhood days. Junkyu started as a child commercial model for prominent Korean brands.[3] Ye-dam recorded songs for commercials, animated shows and soundtracks with his parents. He further appeared on SBS' K-pop Star 2 in 2012, and finished as runner-up behind AKMU.[4][5] Jung-hwan took on minor roles as a child actor and joined one of the world's leading taekwondo demonstration teams, K-Tigers, where he won during a non-combat championship.[6] In January 2017, Mashiho appeared in label-mate AKMU's musical short film, "Spring of Winter".[7] That same year, from October 29 – January 26, 2018, Hyun-suk and Junkyu competed on JTBC's Mix Nine as trainees under the label, finishing in 5th and 35th place respectively.[8] Concurrently, on November 21, 2017 Jihoon, Ye-dam and Doyoung alongside others appeared on Mnet's Stray Kids as representative trainees under YG Entertainment.[9]

On November 17, 2018 YG Entertainment unveiled 29 male trainees through YG Treasure Box as a method to form the label's next boy group since the debut of Big Bang, Winner, and iKon in 2015.[10][11] Through the finale, Haruto, Ye-dam, Jung-hwan and Junkyu were first to join the line-up, followed Jeong-woo, Jae-hyuk and Hyun-suk under the name, Treasure.[12][13] On January 29, 2019 an announcement for a second line-up was released, later disclosed with Yoon-bin, Mashiho, Doyoung, Yoshinori, Jihoon and Asahi under Magnum, while collectively named Treasure 13.[14][15] However, on December 31, 2019 Yoon-bin terminated his exclusive contract with the label to pursue a different musical pathway closer to a solo career. As a result, both groups were permanently merged and are now called Treasure.[16]

2020: Debut with The First Step series[]

In January 2020, Treasure was re-introduced to the public as a group targeting the global market through weekly pictorials, performance videos including single "Going Crazy" (미쳐가네) from YG Treasure Box, where namely label-mate senior Mino of Winner contributed in production, alongside multiple variety programs via YouTube including Treasure Map and T.M.I.[17][18] Treasure Map also aired on broadcasting channels, SBS MTV and SBS FiL from September 23 onward.[19] Ahead of debut, Treasure was recorded as the fastest Korean act to chart on Billboard's Social 50 at number 40 on May 27, and peak at number 12 on August 4.[20][21]

On June 5, Ye-dam became the first member to debut as a soloist through the release of his digital single, "Wayo" (왜요).[22] Broadcasting promotions for the single were not carried out due to his focus on preparations for debut with Treasure. Notably, label-mate seniors, Kang Seung-yoon of Winner and Lee Chan-hyuk of AKMU partook in the production of the single.[23] "Wayo" peaked at number 10 on the Billboard World Digital Song Sales chart and entered the top 100 at number 98 on the Billboard Korea K-pop Hot 100 chart.[24][25]

Treasure debuted on August 7 following the release of their lead single, "Boy" from the single album, The First Step: Chapter One, the first installment to The First Step series.[21] The group amassed over 170,000 pre-orders within several days ahead of its physical album release on August 13.[26] "Boy" found global success in Japan, topping music streaming platforms including Line Music, Rakuten and AWA rising chart while their music video surpassed 10 million views in 26 hours and 20 million views in 6 days on YouTube.[27][28][29] Treasure began promotions on August 9 through their first broadcasting appearance on SBS' Inkigayo.[28] The First Step: Chapter One was certified platinum by the Korea Music Content Association (KMCA), giving the group their first certification since debut.[30]

The second installment to their series was released on September 18, as a single album titled The First Step: Chapter Two with the lead single, "I Love You" (사랑해).[31] Through the release, the group acquired the title, "Half a Million Seller", from the accumulated sales figure of the two single albums, while their lead single topped the monthly chart of Rakuten Music for the month of September with under two weeks of tracking.[32][33] The following day, they subsequently began promotions with MBC music program, Show! Music Core.[34]

The third installment was released on November 6, with the single album titled The First Step: Chapter Three and its lead single, "Mmm" (음).[35] Their B-side single, "Orange" (오렌지) marked the group's first self-produced song among their releases through their group member, Asahi.[36] Treasure cumulatively surpassed 710,000 copies sold through their three single albums within the span of 3 months since their debut.[32] On November 28, the group officially won their first award, "Rookie of the Year", through the Asia Artist Awards.[37]

2021: First full-length album and Japanese debut[]

Treasure lent their voices for TV Tokyo Japanese anime, Black Clover's 13th ending theme song. It also served as the group's first original Japanese song and was first revealed on January 5 through the anime. The soundtrack was digitally released on music streaming platforms as multiple versions including Beautiful (Anime Edit) and Beautiful on January 22 and February 14 respectively.[38] The full version entered and peaked on the Billboard Japan Hot 100 chart at number 58 and the Billboard World Digital Song Sales chart at number 23.[39] In commemoration of the final episode of the show, the full version of "Beautiful" was played at the request of the director of Black Clover's last episode, director Tanemura.[40]

Concluding The First Step series, Treasure released their first full-length album, The First Step: Treasure Effect and its lead single "My Treasure" on January 11, 2021.[41][2] The album tallied their third number one release on the Gaon Weekly Album Chart.[42] It soon went on to topping the Gaon Monthly Album Chart for the month of January.[43] Overall, The First Step series sold over one million copies and in result earned the group the title "Million Seller" within the span of 5 months since debut.[44]

Treasure's Japanese debut album, entitled by the same name given to their Korean full-length album, was released on March 31 with an accompanied music video for their single, "Beautiful". It included the Japanese versions of all their releases to date alongside their newest single, "Beautiful".[45] The album debuted and consecutively charted at number one for four days on the Oricon Daily Chart, and debuted atop the Oricon Weekly Album Chart with a recorded sales figure of 57,000 within its first week.[45][46] On April 2, their Japanese television debut was held on Nippon TV music program Buzz Rhythm, where they performed the Japanese version of "Boy".[46]

Other ventures[]

Endorsements[]

In August 2020, the group collaborated with global creative studio, Line Friends through the participation of designing new character IPs (intellectual properties). The product, later revealed to be branded as Truz, was presented in various forms including messenger stickers, music sources, shots animation, character products and more.[47] 16 types of Truz stickers were available on Line Messenger throughout 7 countries including South Korea and Japan. Among various character activities, they launched AR (augmented reality) filters through Instagram. Additionally, Treasure and Truz was displayed through promotions at their New York Times Square store's electronic billboard for a month.[48] On April 29, 2021 Truz' doll collection composing of 12 medium and jumbo sized characters was released for purchase. Domestically, the dolls sold out in one minute through their official smart store while overseas all items were sold out in less than an hour throughout 18 countries including those in Asia, South America and North America.[49]

Treasure became models for the naturalist cosmetics brand, Manyo Factory in January 2021.[50] The brand achieved its highest sales through a mobile live broadcast on CJ Olive Young following the appearance of Treasure who recommended products for purchase to its viewers.[51] That same year, Treasure became brand ambassadors for Ruangguru, an Indonesdian educational learning platform.[52]

Philanthropy[]

Members of Treasure participated in label-mate senior Sean of Jinusean's charity marathon event Miracle 365 in July, August, October and November 2019. Awareness and funds were raised to build a rehabilitation hospital for children who require medical treatment caused by disability.[53][54]

On July 5, 2020 members of Treasure participated in a volunteering program organized by YG Entertainment through "Blue Angel Volunteers" at an animal shelter located within the Gyeonggi Province. A total of 33 YG Family staff members and label-mates contributed in the program including actress Han Seung-yeon. Volunteering acts included creating shelters, cleaning, restocking feed supply and more.[55] That same year, in September, Treasure became advocates for children diagnosed with cancer. The group encouraged individuals to help make a difference by donating through the Naver donation platform, Happy Bean, through a partnership with YG Entertainment and Muju YG Foundation.[56]

On March 19, 2021 YG Entertainment announced Treasure alongside Muju YG Foundation and Um Hong-gil Human Foundation participated in opening a human school support fund through Naver's Happy Bean in correlation to the construction of schools for children and adolescents within Nepal's underprivileged areas. In addition, Muju YG Foundation donated 100 million won to the fund.[57] In April, the group used their social media platform to advocate for the 51st Earth Day. They voiced their concerns on environmental problems society face including climate change and came up with three action words: interest, participation and consistency for a better concept on how to tackle on these issues.[58]

Artistry[]

Influences[]

Through the group's debut press conference, while revealing the difficulty of choosing only one artist that the group has been influenced by, they stated their main role models are their label-mate seniors under YG Entertainment through their various music releases and videos.[26]

Members[]

Adapted from their YGEX official website[59]

  • Choi Hyun-suk (최현석) – leader, rapper, dancer
  • Jihoon (지훈) – leader, vocalist, dancer
  • Yoshi (요시; ヨシ) – rapper
  • Junkyu (준규) – vocalist
  • Mashiho (마시호; マシホ) – vocalist, dancer
  • Yoon Jae-hyuk (윤재혁) – vocalist
  • Asahi (아사히; アサヒ) – vocalist
  • Bang Ye-dam (방예담) – vocalist
  • Doyoung (도영) – vocalist, dancer
  • Haruto (하루토; ハルト) – rapper
  • Park Jeong-woo (박정우) – vocalist
  • So Jung-hwan (소정환) – vocalist, dancer

Discography[]

Studio albums[]

Title Details Peak positions Sales Certifications
KOR
[60] 		JPN
Oricon
[61] 		Hot
[62]
The First Step: Treasure Effect
  • Released: January 11, 2021
  • Released: March 31, 2021 (JPN)
  • Label: YG Entertainment, YGEX
  • Formats: CD, DVD, digital download
 1 6 7
1 1

Single albums[]

Title Details Peak positions Sales Certifications
KOR
[68]
The First Step: Chapter One
  • Released: August 7, 2020
  • Label: YG Entertainment
  • Formats: CD, digital download
 1
The First Step: Chapter Two
  • Released: September 18, 2020
  • Label: YG Entertainment
  • Formats: CD, digital download
 2
The First Step: Chapter Three
  • Released: November 6, 2020
  • Label: YG Entertainment
  • Formats: CD, digital download
 1 N/A

Singles[]

Title Year Peak positions Album
KOR
[70] 		JPN
Hot
[71] 		SGP
[72] 		US
World
[73] 		WW
[74]
"Boy" 2020 — 46 15 7 — The First Step: Treasure Effect
"I Love You" (사랑해) — —[a] 28 9 170
"Mmm" (음) — —[b] — 11 —[c]
"My Treasure" 2021 —[d] 54 — — —
"—" denotes releases that did not chart or were not released in that region.

Other charted songs[]

Title Year Peak positions Album
US
World
[73]
"Come To Me" (들어와) 2020 10 The First Step: Treasure Effect
"B.L.T" (Bling Like This) 14
"Orange" (오렌지) 22

Soundtrack appearances[]

Title Year Peak position Album
JPN
Hot
[79] 		US
World
[80]
"Beautiful" 2021 58 23 Black Clover OST (13th Ending Theme)

Videography[]

Music videos[]

Year Title Director(s) Length Ref.
Korean
2020 "Boy" Rigend Film 3:16 [81]
"I Love You" (사랑해) 3:10 [82]
"Mmm" (음) Seo Hyun-seung 3:36 [83]
2021 "My Treasure" Rigend Film 3:21 [84]
Japanese
2021 "Beautiful" Junwoo Lee (Salt Film) 3:51 [85]

Other videos[]

Year Title Director(s) Length Ref.
2020 "Going Crazy" (Performance Film) Unknown 3:51 [86]
"Come to Me" (들어와) (Selfie Ver.) 3:29 [29]
"B.L.T" (Bling Like This) (Selfie Ver.) 3:26 [87]
"Orange" (오렌지) (Live Video) 4:10 [88]

Filmography[]

Reality show[]

  • YG Treasure Box (2018, V Live / YouTube / JTBC2)[10]
  • T.M.I (Treasure Maker Interaction) (2020–present, YouTube / V Live)[89]
  • Treasure Map (2020–present, YouTube / SBS MTV / SBS FiL)[90][19]
  • Fact Check (2020, YouTube / V Live)[91]
  • 3-Minute Treasure (2020, YouTube / V Live)[91]
  • T-Talk (2020, YouTube / V Live)[91]
  • Treasure Studio (2020–present, YouTube)[47][e]
  • Find Your Korea (2021, YouTube)[citation needed]

Web drama[]

  • It's Okay, That's Friendship (2021, YouTube)[92]

Concerts and tours[]

Fan meeting[]

Date Title City Country Venue Ref.
October 2, 2021 Treasure 1st Private Stage: Teu-day Seoul South Korea Olympic Park, Olympic Hall [93]

Awards and nominations[]

Name of the award ceremony, year presented, award category, nominee(s) of the award, and the result of the nomination
Award ceremony Year Category Nominee(s)/work(s) Result Ref.
APAN Music Awards 2020 New Wave Award (Male) Treasure Won [94]
Best Male Group (Global) Nominated [95]
Asia Artist Awards Popularity Award (Male Idol) Longlisted [96]
Rookie of the Year (Male) Won [37]
Brand Customer Loyalty Awards 2021 Best Male Rookie Award Won [97]
Brand of the Year Awards Rookie Male Idol Won [98]
BreakTudo Awards K-pop Male Group Pending [99]
Gaon Chart Music Awards MuBeat Global Choice Award (Male) Shortlisted [100]
New Artist of the Year (Physical) The First Step: Chapter One Nominated [101]
Golden Disc Awards Curaprox Popularity Award Treasure Nominated [102]
Rookie Artist of the Year Won [103]
QQ Music Popularity Award Nominated [104]
Joox Thailand Music Awards Favourite K-Pop Rookie Group of 2020 Won [105]
Korea First Brand Awards Best Rookie Idol (Male) Won [106]
Melon Music Awards 2020 Best New Artist Award (Male) Nominated [107]
Mnet Asian Music Awards Best New Male Artist Won [108]
Worldwide Fans' Choice Won [109]
Artist of the Year Nominated [110]
Seoul Music Awards 2021 Fan PD Artist Award Nominated [111]
K-Wave Award Nominated [112]
Popularity Award Nominated
Rookie of the Year Won [113]
WhosFandom Award Nominated [114]
The Fact Music Awards 2020 Fan N Star Choice Award (Artist) Nominated [115]
TMA Popularity Award Nominated [116]

Other accolades[]

Listicles[]

Name of publisher, year listed, name of listicle, and placement
Publisher Year Listicle Placement Ref.
Billboard Korea 2021 Best Rookie Placed [117]
Forbes Korea Power Celebrity (Rising Star) Placed [118]
Time 6 Rookie K-Pop Groups to Watch in 2021 Placed [119]
Twitter 2020 10 Fastest-rising K-pop Musical Acts of 2020 1st [120]
2020 Most Tweeted Kpop accounts globally 9th [121]

Notes[]

  1. ^ "I Love You" did not enter the Billboard Japan Hot 100 Chart, but peaked at number 55 on the download chart.[75]
  2. ^ "MMM" did not enter the Billboard Japan Hot 100 Chart, but peaked at number 90 on the download chart.[76]
  3. ^ "MMM" did not enter the Billboard Global 200, but peaked at number 116 on the Excl. U.S. chart.[77]
  4. ^ "My Treasure" did not enter the Gaon Digital Chart, but peaked at number 20 on the download chart.[78]
  5. ^ Collaboration with Line Friends
  1. ^ Japan sales figures for The First Step: Treasure Effect.[64][65][66][67]

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  37. ^ Jump up to: a b "[2020 AAA] 트레저X시크릿넘버, 신인상 수상 "겸손한 아티스트 될 것"". XportsNews (in Korean). November 28, 2020. Archived from the original on December 7, 2020. Retrieved November 28, 2020.
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  45. ^ Jump up to: a b "男性12人組グループ・TREASURE、自身初1位を獲得「ファンの皆様のたくさんの愛を感じて感動」【オリコンランキング】". Oricon News (in Japanese). April 6, 2021. Retrieved April 15, 2021.
  46. ^ Jump up to: a b Lee Seung-hoon (April 3, 2021). "YG 트레저, 日 데뷔 성공적→오리콘 3일째 1위..열도 흔든 '틴 크러시' [공식]". OSEN (in Korean). Retrieved April 3, 2021.
  47. ^ Jump up to: a b "라인프렌즈, YG '트레저'와 육성형 게임 IP 탄생시킨다". eDaily (in Korean). September 4, 2020. Archived from the original on October 28, 2020. Retrieved September 4, 2020.
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  49. ^ Ji Min-kyung (April 30, 2021). "YG 트레저, '트루즈' 인형 출시 1분 만에 완판..품귀 현상까지" [YG's Treasure, 'TRUZ' Dolls Sold Out in One Minute After Release.. Producing a Scarcity Phenomenon]. OSEN (in Korean). Retrieved April 30, 2021.
  50. ^ Yong Won-joong (January 20, 2021). "트레저, 마녀공장 모델 선정...생애 첫 CF" [Treasure first ever CF project as models for Manyo Factory]. Single List (in Korean). Retrieved January 20, 2021.
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  52. ^ Kaitlyn Kubrick (September 3, 2021). "TREASURE Appointed as Brand Ambassador of Ruangguru". Somag News. Retrieved September 10, 2021.
  53. ^ "'데뷔' 트레저, YG역대 최다・최초・최고 신인의 당찬 출사표 "역사 한 획 긋는 그룹될 것"(종합) [Oh!쎈 현장]". Osen (in Korean). August 7, 2020. Archived from the original on October 29, 2020. Retrieved August 7, 2020.
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  62. ^ Billboard Japan Hot 100 Album Chart:
  63. ^ Cumulative sales of The First Step: Treasure Effect on Gaon Chart: 316,441 (CD) + 27,361 (Kit)
  64. ^ Digital sales for The First Step: Treasure Effect (906):
  65. ^ Physical sales for The First Step: Treasure Effect (33,758) :
  66. ^ Digital sales for The First Step: Treasure Effect JPN (560):
  67. ^ Physical sales for The First Step: Treasure Effect JPN (64,383) :
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    • "My Treasure": "Hot 100" (in Japanese). January 25, 2021. Archived from the original on January 20, 2021. Retrieved January 20, 2021.
  72. ^ RIAS Chart:
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  76. ^ Billboard Japan Download Chart:
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  80. ^ Billboard World Digital Songs:
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