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Yeh Rishta Kya Kehlata Hai

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Yeh Rishta Kya Kehlata Hai
Yeh Rishta Kya Kehlata Hai title screen.jpg
GenreSoap opera
Written by
Directed by
  • Romesh Kalra
  • Rishi Mandial
  • Ram Pandey
Creative directorVivek Bahl
Starring
Opening themeYeh Rishta Kya Kehlata Hai by Alka Yagnik
Country of originIndia
Original languageHindi
No. of seasons3
No. of episodes3641
Production
Executive producerVivek Jain
ProducerRajan Shahi
CinematographyArjuni Rao
EditorSameer Gandhi
Camera setupMulti-camera
Running time20–22 minutes
Production companyDirector's Kut Productions[5]
Release
Original networkStarPlus
Picture format
Original release12 January 2009 (2009-01-12) –
present
Chronology
Related shows
External links
Hotstar
Director's Kut Production

Yeh Rishta Kya Kehlata Hai (transl. What is this relationship called?) is an Indian television series that airs on StarPlus and is also digitally available on Disney+ Hotstar.[6] It premiered on 12 January 2009 and ranked as the longest running Indian television soap opera as completing 3000 episodes in 2019.[7] Produced by Rajan Shahi under Director's Kut Productions, it formerly starred Hina Khan, Karan Mehra, Shivangi Joshi and Mohsin Khan.[8] From October 2021, It stars Harshad Chopda, Pranali Rathod and Karishma Sawant as the show introduced the third generation.[9]

In March 2019, a spin-off, Yeh Rishtey Hain Pyaar Ke, starring Rhea Sharma and Shaheer Sheikh was launched. The series focused on Naira's cousin, Mishti and Abir's love story. The series ended in October 2020 completing 355 episodes.[10][11]

Plot

Akshara and Naitik, both from large Marwari joint families based in Udaipur get married. Initially, they struggle to know each other but slowly begin to understand, support and love each other. Soon, they have a son, Naksh. Naitik falls into a coma due to an accident.

4 years later

Akshara starts working in the family business. Naitik recovers from the coma and struggles to bond with a mischievous Naksh. Gayatri dies post which, Rashmi gives birth to a daughter and names her Gayatri. Akshara and Naitik have a daughter, Naira. Mahendra dies and Kaveri blames Akshara for it. Akshara and Naitik move out with their children.

10 years later

They relocate in Cape Town. Naksh returns to Udaipur and convinces Kaveri to forgive an innocent Akshara. Eventually, the family is reunited. Naksh falls for Tara, a hockey player. However their wedding gets called off due to some misunderstandings. Out of fear of being wrongly blamed for her friend Sukanya's death, Naira flees from Udaipur.

7 years later

Naira lives in an orphanage in Rishikesh and has grown up to be headstrong but insecure and arrogant. Akshara reaches there to fund the orphanage and finds Naira. Kartik Goenka arrives in Udaipur and a love triangle is formed between him, Gayatri and Naira. Kartik realises his love for Naira while Gayatri has feelings for Kartik. Naira finally accepts Akshara.

Kartik confesses his love for Naira while latter is initially confused about her feelings but later realises her love for Kartik. Akshara dies by falling off a cliff in a car crash.

Kartik and Naira get married. Kartik hates his father Manish and his step-mother Swarna as he remarried her post his mother's death. Naksh and Keerti get married. Initially marrying for Naira's sake, he begins to love Keerti. Kartik reconciles with Manish and accepts Swarna as his mother. Naira fulfills her parents dream of opening a dance academy. Shubham dies of a drug overdose and Naira is blamed for hiding his drug addiction. Naira leaves as Kartik and Swarna refuse to trust her.

2 years later

Naira lives in Mumbai with Naitik. Kartik is the professor of the same class for which Naira signs up. Eventually, Kartik and Swarna realise their mistakes and reunite with Naira. Naira undergoes a surgery due to brain clot which was successful

Naira and Kartik remarry. She enters the family business after Manish's heart attack. Kartik feels insecure of Naira's busy routine. Naira finds out she is pregnant. Kartik questions Naira about her relation with her business partner, Mihir. Naira rebukes him and storms out of the house without informing her pregnancy and meets with an accident. She is presumed to be dead by the family.

5 years later

Naira lives in Goa with their son Kairav. Soon everyone learns that Naira is alive and Kairav is Naira and Kartik's son. Despite trying to get away from each other, Kartik and Naira become closer. Soon they realise their love and reunite.

Few months later, Naira gives birth to a daughter and names her Akshara. More family drama leads to Naira and Kartik moving out with Kairav and Akshara. Later, the family is reunited but meets with an accident. Naira falls off a cliff and dies. Kartik is left heartbroken.

Soon, Kairav meets a boxer named Sirat who is Naira's lookalike, which makes Kairav think that his mother has returned. After several demands from Kairav, Kartik brings Sirat from Jaisalmer to the Goenka house. Sirat reveals about her former love Ranveer. Kartik realises that Sirat and Ranveer had a misunderstanding, caused by Ranveer's father, Narendranath and get them married. Sirat falls for Kartik. Ranveer falls ill and asks Kartik to take care of Sirat. Ranveer dies and Narendranath holds Sirat responsible and gets her arrested on murder charges. Kartik bails her out and Sirat goes away from Kartik.

Sirat changes her name to Simran and settles in Dalhousie with an elderly couple. Kartik finds out Sirat is and convinces her to return to Udaipur. Sirat and Kartik expose Narendranath and she is acquitted of all charges. Sirat and Kartik confess their love to each other and get married. They have a daughter, Aarohi. Sirat resumes her boxing training for a championship and qualifies for the Asian Championship.

8 years later

Akshara comes to know that not Sirat, but Naira is her real mother. Sirat's mother, Sheela returns and manipulates Aarohi against the family. Kartik dies in a plane crash leaving the entire family in shock. Sirat slips down the stairs and falls to her death. Aarohi holds Akshara responsible for Sirat's death and starts detesting her.

12 years later

Akshara has grown up to be a kind and family loving girl. She is a singer and musician. Aarohi aspires to be a doctor and still hates Akshara. Dr. Abhimanyu Birla is a practising surgeon at Birla Hospital and Medical Institute. He doesn't believe in marriage and is emotionally guarded. Soon, a love triangle is formed between him, Akshara and Aarohi. However, Aarohi and Abhimanyu's marriage is fixed.

Cast

Main

  • Hina Khan as Akshara Maheshwari Singhania – Rajshree and Vishambhar's daughter; Shaurya's sister; Naitik's wife; Naksh and Naira's mother; Krish, Kairav and Akshara's grandmother (2009–2016) (Dead)
  • Karan Mehra / Vishal Singh as Naitik Singhania – Gayatri and Rajshekar's son; Rashmi's brother; Akshara's widower; Naksh and Naira's father; Krish, Kairav and Akshara's grandfather (2009–2018)
  • Shivangi Joshi as
    • Naira Singhania Goenka – Akshara and Naitik's daughter; Naksh's sister; Kartik's first wife; Kairav and Akshara's mother (2016–2021)[12] (Dead)
      • Ashnoor Kaur as Child Naira Singhania (2015–2016)
      • Mishka Jain as Baby Naira Singhania (2015)
    • Sirat Shekhawat Goenka – Naira's lookalike; Sheela's daughter; Ranveer's widow; Kartik's second wife; Kairav and Akshara's step-mother; Aarohi's mother (2021)[13] (Dead)
      • Drashti Bhanushali as Child Sirat Shekhawat (2021)
  • Mohsin Khan as Kartik "Kittu" Goenka – Soumya and Manish's son; Swarna's step-son; Keerti's brother; Shubham's half-brother; Naira's widower; Sirat's husband; Kairav, Akshara and Aarohi's father (2016–2021)[14] (Dead)
    • Vedant Pandya as Child Kartik Goenka (2017)
  • Pranali Rathod as Akshara "Akshu" Goenka – Singer and musician; Naira and Kartik's daughter; Sirat's step-daughter; Kairav's sister; Aarohi's half-sister; Abhimanyu's love interest (2021–present)[15]
    • Prachi Thakur as Child Akshara Goenka (2021)
    • Kairav Waghela as Baby Akshara Goenka (2020–2021)
  • Harshad Chopda as Dr. Abhimanyu "Abhi" Birla – Surgeon at Birla Hospital and Medical Institute; Manjari and Harshvardhan's son; Neil's foster brother; Akshara and Aarohi's love interest (2021–present)[16]
  • Karishma Sawant as Dr. Aarohi "Aaru" Goenka – Sirat and Kartik's daughter; Kairav and Akshara's half-sister (2021–present)[17]
    • Siya Makwana as Child Aarohi Goenka (2021)

Recurring

  • Mayank Arora as Kairav Goenka – Naira and Kartik's son; Sirat's step-son; Akshara's brother; Aarohi's half-brother (2021–present)[18]
    • Shaurya Shah / Tanmay Shah / Aarambh Trehan as Child Kairav Goenka (2019–2021)
  • Sharan Anandani as Vansh Goenka – Gayatri and Vivaan's son; Samarth's step-son; Vatsal's half-brother (2021–present)
    • Maaz Champ / Siddharth Dubey as Child Vansh Goenka (2019–2021)
  • Swati Chitnis as Suhasini Goenka – Tejasvini and Purushottam's sister; Manish and Akhilesh's mother; Keerti, Kartik, Shubham, Mansi, Luv and Kush's grandmother; Krish, Kairav, Akshara and Aarohi's great-grandmother (2016–present)
  • Parul Chauhan / Niyati Joshi[19] as Swarna Goenka – Manish's second wife; Shubham's mother; Keerti and Kartik's step-mother; Krish, Kairav, Akshara and Aarohi's step-grandmother (2016-present)
  • Sachin Tyagi as Manish Goenka – Suhasini's elder son; Akhilesh's brother; Soumya and Swarna's husband; Keerti, Kartik and Shubham's father; Krish, Kairav, Akshara and Aarohi's grandfather (2016–present)
  • Nupur Joshi as Soumya Goenka – Priyanka's sister; Manish's first wife; Keerti and Kartik's mother; Krish, Kairav, Akshara and Aarohi's grandmother (2017) (Dead)
  • Ali Hassan as Akhilesh Goenka – Suhasini's son; Manish's brother; Surekha's husband; Mansi, Luv and Kush's father (2016–present)
  • Shilpa Raizada as Surekha "Triveni" Goenka – Akhilesh's wife, Mansi, Luv and Kush's mother (2016–2021)
  • Kanchi Singh / Deblina Chatterjee / Simran Khanna as Gayatri "Gayu" Deora – Rashmi and Nikhil's daughter; Vivaan's fiancée; Samarth's ex-wife; Vansh and Vatsal's mother (2016–2021)
    • Payal Bhojwani as Teenage Gayatri Deora (2015–2016)
    • Zenia Shastiker as Baby Gayatri Deora (2014–2015)
  • Devaj Bhanushali as Baby Vatsal Goenka – Gayatri and Samarth's son; Vansh's half-brother (2020)
  • Anmol Jyotir as Luv Goenka – Surekha and Akhilesh's elder son; Mansi and Kush's brother (2020–2021)
    • Shreshth Saxena as Child Luv Goenka (2016–2019)
  • Apoorv Jyotir as Kush Goenka – Surekha and Akhilesh's younger son; Mansi and Luv's brother (2020-2021)
    • Shubh Saxena as Child Kush Goenka (2016– 2019)
  • Anita Kanwal as Tejasvini – Suhasini's sister (2018)
  • Gaurav Wadhwa as Shubham "Aryan" Goenka – Manish and Swarna's son; Keerti and Kartik's half-brother (2017–2018) (Dead)
  • Samir Onkar as Samarth Goenka – Suhasini's nephew; Manish and Akhilesh's cousin; Gayatri's ex-husband; Vatsal's father; Vansh's step-father (2018–2020)
  • Ami Trivedi as Manjari Birla – Mahima's sister; Harshvardhan's wife; Abhimanyu's mother (2021–present)
  • Vinay Jain as Dr. Harshvardhan Birla – Ph.D doctor; Anand's brother; Manjari's husband; Abhimanyu's father (2021–present)
  • Pragati Mehra as Dr. Mahima Birla – Heart surgeon; Manjari's sister; Anand's wife; Parth and Nishtha's mother (2021–present)
  • Ashish Nayyar as Dr. Anand Birla – Heart surgeon; Harshvardhan's brother; Mahima's husband; Parth and Nishtha's father (2021–present)
  • Neeraj Goswami as Dr. Parth Birla – Doctor and musician; Mahima and Anand's son; Nishtha's brother; Shefali's husband (2021–present)
  • Sehrish Ali/Nisha Nagpal as Shefali Birla – Journalist; Parth's wife (2021–present)
  • Niharika Chouksey as Nishtha Birla – Mahima and Anand's daughter; Parth's sister (2021–present)
  • Paras Priyadarshan as Neil Birla – Abhimanyu's foster brother (2021–present)
  • Medha Jambotakar as Kaveri Singhania – Mahendra's widow; Nandini's mother; Anmol's grandmother; Yash's adoptive grandmother (2009–2021)
  • Sanjai Gandhi / Abhijeet Lahiri as Mahendra Singhania – Patriach of Singhanias; Rajshekar and Parvati's brother; Kaveri's husband; Nandini's father; Anmol's grandfather; Yash's adoptive grandfather (2009–2015) (Dead)
  • Sandeep Mehta as Rajshekhar "Raj" Singhania – Mahendra and Parvati's brother; Gayatri's widower; Devyani's husband; Naitik and Rashmi's father; Muskaan and Naman's step-father; Naksh, Gayatri and Naira's grandfather (2009–2018)
  • Sonali Verma as Gayatri Singhania – Rajshekar's first wife; Naitik and Rashmi's mother; Naksh, Gayatri and Naira's grandmother (2009–2013) (Dead)
  • Kshitee Jog as Devyani Singhania – Ayurvedic doctor; Suresh's ex-wife; Rajshekar's second wife; Naman and Muskaan's mother; Naitik and Rashmi's step-mother; Mishti's grandmother (2014–2021)[20]
  • Rohan Mehra / Rishi Dev / Shehzad Shaikh as Naksh "Duggu" Singhania – Akshara and Naitik's son; Naira's brother; Keerti's husband; Krish's father (2015–2021)
    • Shivansh Kotia as Child Naksh Singhania (2012–2015)
    • Bani as Baby Naksh Singhania (2012)
  • Mohena Singh / Harsha Khandeparkar as Keerti Goenka Singhania – Soumya and Manish's daughter; Swarna's step-daughter; Kartik's sister; Shubam's half-sister; Naksh's wife; Krish's mother. (2016–2021)
    • Unknown as Child Keerti Goenka (2017)
  • Saksham Vasu as Krish Singhania – Keerti and Naksh's son (2020–2021)
    • Dwiti Gajera as Baby Krish Singhania (2019)
  • Zarina Roshan Khan as Muskaan Agrawal Awasthi – Devyani and Suresh's daughter; Naman's sister; Alok's wife (2014–2015)
  • Amit Dolawat as Alok Awasthi – Akshara's college-mate and former admirer; Muskaan's husband (2009; 2014–2015)
  • Anshul Pandey[21][22] as Naman Agrawal – Devyani and Suresh's son; Muskaan's brother; Karishma's former husband; Mishti's father (2014–2016)
  • Pooran Kiri as Suresh Agrawal – Devyani's ex-husband; Naman and Muskaan's father (2014–2015)
  • Priyanka Udhwani as Karishma Agarwal – Naman's former wife; Mishti's mother (2014–2017)
  • Rhea Sharma as Mishti Agrawal – Karishma and Naman's daughter (2019)
    • Aarna Sharma as Child and Teenage Mishti (2016–2017; 2019)
  • Neha Saroopa as Rashmi Singhania Desai – Gayatri and Rajshekar's daughter; Naitik's sister; Nikhil's ex-wife; Sameer's wife; Gayatri's mother (2009-2016) (Dead)
  • Mazher Sayed as Sameer Desai – Rashmi's husband; Gayatri's step-father (2015) (Dead)
  • Shravani Goswami as Rama Deora – Rajendra's wife; Nikhil's mother; Gayatri's grandmother (2011–2016; 2018–2020)
  • Nidhi Uttam as Nandini Singhania Agarwal – Kaveri and Mahendra's daughter; Mohit's wife; Yash's adoptive mother, Anmol's mother (2009–2019)
  • Ayush Agarwal / Shamik Abbas as Mohit Agrawal – Rukmini's son; Koyel's brother; Nandini's husband; Yash's adoptive father; Anmol's father (2009–2019)
  • Sanchit Sharma as Yash Agrawal – Nandini and Mohit's adopted son; Anmol's adoptive brother; Rose's husband (2015–2017)
    • Ansh Kaul as Child Yash Agarwal (2012-2015)
  • Sippora Zoutewelle as Rose Wikins Agrawal – Yash's wife, Martha's daughter (2016)
  • Karan Pahwa as Anmol Agrawal – Nandini and Mohit's son; Yash's step-brother; Mansi's husband (2016, 2018–2019)
    • Atharva Padhye as Child Anmol Agarwal (2015–2016)
  • Shreya Sharma / Vaishnavi Rao as Mansi Goenka Agarwal – Surekha and Akilesh's daughter; Luv and Kush's sister; Anmol's wife (2017–2019)
  • Urmila Sharma / Sunitha Rao as Rukmini Agrawal – [23] Mohit and Koyel's mother; Yash's adoptive grandmother; Anmol's grandmother (2009–2021)
  • Trishikha Tiwari as Koyel Agarwal – Rukmani's daughter; Mohit's sister (2009–2012)
  • Rakesh Deewana as Maharaj – Singhania's chef (2009–2014)
  • Divya Bhatnagar as Gulabo – Singhania's househelp (2009–2011)
  • Unknown as Chitti Maharaj – A Tamilian turned Singhania's chef (2014–2018)
  • Ali Merchant as Rituraj Singhania – Naitik's cousin brother.(2009; 2011–2012)
  • Preeti Sharma as Bindiya Singhania – Rituraj's wife (2009; 2011–2012)
  • Kirti Sually as Parvati Singhania – Mahendra and Rajshekhar's sister; Nandini, Naitik and Rashmi's aunt (2010–2019)
  • Nea Srivastav as Girija – Singhania's househelp (2011–2016)
  • Ashish Kapoor as Nikhil Deora – Rajendra and Rama's son; Rashmi's ex-husband; Gayatri's father (2011–2013)
  • Manoj Jaiswal as Rajendra Deora – Rama's husband; Nikhil's father (2011–2013)
  • Navika Kotia as Prerna "Chikki" Singhania – Singhania's adoptive daughter (2013–2014)
  • Umang Jain as Tara Singh Shekhawat – Naksh's former fiancée (2015–2016)
  • Lata Sabharwal as Rajshri Goyel Maheshwari – Ramola's daughter; Ratan's sister; Vishambharnath's wife; Shaurya and Akshara's mother; Ananya, Naksh, Naira and Kuhu's grandmother (2009–2019)
  • Sanjeev Seth as Vishambharnath Maheshwari – Bhairavi's elder son; Omkarnath's brother; Rajshri's husband; Shaurya and Akshara's father; Anaya, Naksh, Naira and Kuhu's grandfather (2009–2018)
  • Vineeta Malik as Bhairavi Maheshwari – Vishambharnath and Omkarnath's mother; Shaurya, Akshara and Anshuman's grandmother (2009–2018)
  • Neelima Taddepalli as Sunaina Maheshwari – Omkarnath's wife; Anshuman's mother; Nishant's grandmother (2009–2018)
  • Manu Malik as Omkarnath Maheshwari – Bhairavi's younger son; Vishambharnath's brother; Sunaina's husband; Anshuman's father; Nishant's grandfather (2009–2018)
  • Ather Habib / Yash Gera as Shaurya Maheshwari – Rajshri and Vishambharnath's son; Akshara's brother; Varsha's husband; Ananya and Kuhu's father (2009–2017)
  • Pooja Joshi Arora as Varsha Maheshwari – Sulekha's daughter; Shaurya's wife; Akshara's best friend; Ananya's mother; Kuhu's adoptive mother (2009–2020)
  • Aman Sharma / Dheeraj Gumbar as Anshuman Maheshwari – Sunaina and Omkar's son; Jasmeet's husband; Nishant's father (2009–2016)
  • Shirin Sewani as Jasmeet Kaur Maheshwari – Sukhwinder and Pammi's daughter; Anshuman's wife; Nishant's mother (2013-2018)
  • Akshaya Naik as Ananya Maheshwari Sharma – Varsha and Shaurya's daughter; Kuhu's half-sister; Ranveer's wife (2015–2018)
    • Nairtiya Chandola as Child Ananya Maheshwari (2012–2015)
  • Arjun Kohli as Ranveer Sharma – Ananya's husband (2016–2018)
  • Anmol Jyotir as Nishant "Nannu" Maheshwari – Anshuman and Jasmeet's son (2016-2017)
    • Khushmeet Gill as Child Nannu Maheshwari (2015–2016)
  • Kaveri Priyam as Kuhu Maheshwari – Shaurya and Sneha's daughter; Varsha's adoptive daughter; Ananya's half-sister (2019-2020)
    • Yamini Makwana as Teenage Kuhu Maheshwari (2016–2017)
    • Harbandna Kaur as Child Kuhu Maheshwari (2016)
  • Zarina Roshan Khan as Gopi – Bhairavi's friend and househelp (2009–2014)
  • Anand Mani as Bhajinder Singh – Maheshwari's househelp; Dhaniya's husband (2009–2012)
  • Amardeep Jha as Shankari – Maheshwari's match maker (2009–2016,2018)
  • Bhuvan Chopra as Ratan Goyal – Ramola's son; Rajshri's brother; Shaurya and Akshara's uncle (2009)
  • Ruma Sengupta as Ramola Goyal – Rajshri and Ratan's mother; Shaurya and Akshara's grandmother (2009–2011) (Dead)
  • Charu Asopa as Sneha – Naitik's employee; Kuhu's mother (2010)
  • Tiya Gandwani as Priyanka – Soumya's sister; Keerti and Kartik's maternal aunt (2017–2019)
  • Rituraj Singh as Purushottam Ajmera – Suhasini's brother; Ila's father (2019)
  • Aleya Ghosh as Ila Ajmera – Purushottam's daughter (2019)
  • Pankhuri Awasthy Rode as Vedika – Kartik's friend and former fiancé (2019–2020)
  • Tejaswanee Bhadane as Krishna "Chhori" Goenka – Kartik and Naira's adoptive daughter (2020–2021)
  • Priyamvada Kant as Rhea – Surekha's niece (2021)
  • Ashita Dhawan as Sheela Shekhawat Rathore – Mukesh's wife; Sirat and Sonu's mother; Aarohi's grandmother (2021)
  • Hrishikesh Pandey as Mukesh Rathore – Sheila's husband; Sonu's father (2021)
  • Krishang Bhanushali as Sonu Rathore – Sheila and Mukesh's son; Sirat's half-brother (2021)
  • Amita Khopkar as Kaushalya Shekhawat – Sheila's mother; Sirat and Sonu's grandmother (2021) (Dead)
  • Karan Kundra as Ranveer Chauhan – Narendranath's son; Sirat's first husband (2021) (Dead)
    • Mayank Padia as Teenage Ranveer Chauhan (2021)
  • Shahbaz Khan as Narendranath Chauhan: Ranveer's father (2021)
  • Vrushika Mehta as Dr Riddhima – Kairav's psychiatrist (2020)

Guests

Year Actor(s) Appearance
2009 Shubhangi Atre as Kasturi from Kasturi
2009 Puja Banerjee as Vrinda from Tujh Sang Preet Lagai Sajna
2009 Shweta Tiwari as Prerna from Kasautii Zindagii Kay
2009 Sara Khan as Sadhna from Sapna Babul Ka...Bidaai
2009 Angad Hasija as Alekh from Sapna Babul Ka...Bidaai
2009 Kinshuk Mahajan as Ranvir from Sapna Babul Ka...Bidaai
2010 Anupriya Kapoor as Taani from Tere Liye
2010 Neha Sargam as Nivedita from Chand Chupa Badal Mein
2010 Pooja Gor as Pratigya from Mann Kee Awaaz Pratigya
2011 Sanaya Irani as Khushi from Iss Pyaar Ko Kya Naam Doon?
2011 Soumya Seth as Navya from Navya..Naye Dhadkan Naye Sawaal
2011 Krystle D'Souza as Jeevika from Ek Hazaaron Mein Meri Behna Hai
2011 Nia Sharma as Maanvi from Ek Hazaaron Mein Meri Behna Hai
2011 Karan Tacker as Viren from Ek Hazaaron Mein Meri Behna Hai
2012 Anas Rashid as Sooraj from Diya Aur Baati Hum
2012, 2016 Deepika Singh as Sandhya from Diya Aur Baati Hum
2012 Neelu Vaghela as Santosh from Diya Aur Baati Hum
2012 Kanika Maheshwari as Meenakshi from Diya Aur Baati Hum
2012 Aamir Khan To promote Satyamev Jayate
2014 Preeti & Pinky
2015 Hiba Nawab as Amaya from Tere Sheher Mein
2017 Badshah[24] for Dance Performance at Kartik and Naira's "Sangeet"
2017 Shah Rukh Khan and Anushka Sharma To promote their film Jab Harry Met Sejal[25]
2017 Akshay Kumar, Bhumi Pednekar and Sana Khan[26] To promote their film Toilet: Ek Prem Katha
2017 Alka Yagnik[27] Special performance for a tribute to Akshara on Naksh-Keerti's "Sangeet"
2018 Adaa Khan[28] for special dance performance on Valentine's Day
2018 Supriya Pathak to promote her show Khichdi
2019 Namit Khanna to promote his show Sanjivani[29]
2019 Gurdeep Kolhi to promote her show Sanjivani[29]
2021 Pooja Gor as Pratigya from Mann Kee Awaaz Pratigya 2[30]

Spin-off

Main article: Yeh Rishtey Hain Pyaar Ke

In 2019, On Yeh Rishta Kya Kehlata Hai's completion of 10 years, a spin-off series, "Yeh Rishtey Hain Pyaar Ke", premiered on 18 March 2019 starring Rhea Sharma and Shaheer Sheikh.[31] The series portrayed the life of Naman and Karishma's daughter and Naira's younger step cousin Mishti, portrayed by Sharma alongside Abir portrayed by Sheikh.[32]

Production

Development

The shooting of the show began on 11 September 2008.[33] It was launched at Rambagh Palace in Jaipur, Rajasthan.[34] In January 2009, the series was mainly promoted through a campaign at six main cities by StarPlus along with Jagran Solutions.[35] A contest was held in the country among over 1000 married couples out of which fifty of them were selected through events like quizzes and on air test on radios. They were made to remarry with the rituals along with the games and events held in Rambagh Palace.[36]

In January 2010, a sequence was shot without any dialogue, with only background music used during dramatic scenes when the Singhania family learn that the character Akshara motivates the love between her sister in law Nandhini and Naitik's friend Mohit, against them.[37]

In January 2013, Yeh Rishta Kya Kehlata Hai was sent notice by channel for its ending due to decreasing ratings. However it received extension till June 2013 while the ratings rose and the decision of ending was dropped.[38] Besides, twice again it received notice for ending but soon when the ratings increased after it, the plan was dropped and the series continued.[39]

During November 2014 end, lead Hina Khan could not be able to attend her shooting for few days due to her other work schedules and the track was altered for her absence.[40] In December 2014, a scene where characters Naman and Karishma kiss was cut from the broadcast to avoid offending the show's audience.[41]

The show took its first leap of 4 years on 30 November 2012 post the car accident of Naitik as he slips into coma.[42] It then took a leap of 10 years on 30 March 2015 after Kaveri banishing Akshara from the house owing to Mahendra Pratap's death.[43] Then a leap of some years was taken on 16 May 2016 post teenage Naira running away from her home fearing imprisonment.[44][45] Another leap of 2 years was taken on 21 May 2018 after Shubam's death as Suvarna ousts her.[46] It took a leap of 5 years on 7 June 2019 after Naira leaves the Goenka house on Kartik's misconception about her.[47] On 18 October 2021, The show took an leap of 8 years where Sirat will be a single mother to Aarohi and Akshara. On 27th October 2021, a leap of 12 years will be taken after Kartik and Sirat dies and the story will be focussing on Abhimanyu, Akshara and Aarohi

The 10 year leap in March 2015 was slightly delayed as the casting of adult Naksh was not finalised. Producers auditioned over 200 people before choosing Rohan Mehra.[48] In April 2016, both Hina Khan and Karan Mehra refused to play the role as in-laws after the on-going wedding track of their onscreen son Naksh and Tara. Thus, the track was altered such that the wedding was called off.[49]

During January 2017, at the filming of pre wedding sequences of the lead characters Naira and Kartik, fire broke out on the sets due to a short circuit.[50] Common people were auditioned at Delhi during 4 and 5 February 2017 and cast for Baraathi in Naira and Kartik's weeding.[51]

In August 2017, the weeding dress of the character Keerti, for her and Naksh's marriage sequence, was designed by Bollywood fashion designer Neeta Lulla.[52]

Pankhuri Awasthy was cast in June 2019 as Vedika, whose role was supposed to be for three months.[53] However, with the increased ratings, becoming most watched Hindi GEC for few weeks in urban, her role was extended with her exit in January 2020 while in between she took a break in October and re-entered in November 2019.[53][54]

Speaking about Yeh Rishta Kya Kehlata Hai's success producer Rajan Shahi said, "Yeh Rishta Kya Kehlata Hai doing well is something we have to strive for each and every day. When a show completes this number of episodes, it becomes a challenge as to how to sustain the show. There are so many topics to choose from and there are so many relationships, so that becomes a major challenge, to keep the freshness alive. Drama, intrigue, etc is just a part of storytelling but to still keep the essence alive that is the challenge, it is always a day to day battle."[55] He also quoted that the elaborate festival celebrations shown is the strength of the series.[56]

Speaking about the introduction of transition in the story from Akshara and Naitik to Naira and Kartik, Shahi said, "We were losing out on the young audience when things were going sweet between (original protagonists) Akshara and Naitik. With the introduction of Kartik and Naira -- a couple that is imperfect, makes mistake and learns from the mistakes -- the audience again found a connection with the on-screen characters. That is how our show has stood strong against the test of time."[57] In May 2017 Shahi stated: "With due respect to both the actors, it is a fact that after Karan left, we could consolidate our position and the TRPs actually increased. After Hina's exit too, the show has grown. This is not to say that they did not contribute to the show, but we were not able to shoot when those two were a part of the show as they had so much baggage. There were just two-three hours of shooting with the lead actors. Now, even if we are given a choice, the writers wouldn't want Akshara back."[58] For his above statement both Khan and Mehra expressed their displeasure where Khan stated: "During that time, he went on record to praise both of us for our dedication and professionalism. And honestly, we were probably the only lead pair on television who continued to be with the show for eight consecutive years. Despite the work pressure, disagreements and other work opportunities, we continued to stay loyal to the show and supported the producer. But now that we are not doing the show, he's very conveniently contradicting his own statements." and Mehra stated: "If he is saying that I worked for two-three hours, he is referring to someone else because my attendance register is the proof. Also, I gave my notice period in advance. I don't know who he has a grudge against and why is he saying it now? I was thanked by the channel and Rajan sir when I quit, so I don't understand how this has emerged now."[58]

Casting

Hina Khan was cast to play Akshara Singhania, making her acting debut.[59][60] Khan stated that she knew nothing about acting while signing the series quoting, "I didn't learn acting from anywhere. I think it's because of luck that I landed up in TV. Even after that I had to do a lot of hard work. It was more difficult for me when I began acting and straight away I had to perform. I never got to learn."[61] Karan Tacker was initially roped for the role of Naitik, but was replaced by Karan Mehra a day before the promo shoot as Tacker became skeptical.[62] Speaking about it producer Rajan Shahi said, "Karan refused to be a part of the show a day and a half prior to shooting the promo. I needed to hunt for a new face on immediate basis. I accidentally met Karan Mehra, a real life replica of my fictitious character Naitik."[63]

In June 2016, Mehra quit the show, because of health issues.[64] Two sequences were shot before his exit: one was his death track and other was his kidnap track and decision was made to take the story with the kidnapping track.[65] Then, he was replaced by Vishal Singh in August 2016, making his entry with the kidnapping sequence in Switzerland.[66][67] In November 2016, Hina Khan quit as her character became monotonous for her and she was shown killed in a car accident.[68] Shivangi Joshi playing Naira and Mohsin Khan playing Kartik, who entered in May 2016, became the leads as the story focused on their journey.[8]

In 2012, Sanjay Gandhi playing Mahendra quit due to the issues between him and his co-actors Sonali Verma and Sandeep Mehta who was then replaced by Abhijit Lahiri.[69] The latter also quit after the death of his character in March 2015.[70] In 2012, Urmila Sharma was replaced by Sunitha Rao as Rukmini.[71][72] In December 2013, Sonali Verma quit her role as Gayathri Singhania, because Verma planned to get married and move to the United States. Her character was killed after a fall from a cliff.[73]

In December 2014, Ather Habib playing Shaurya quit as he felt nothing more was there to explore in his character and was replaced by Yash Gera.[74] Gera also quit in 2017 due to the same reason as that of Habib.[75] He was replaced by Sameer Sharma in the spin-off series during March 2019.[76]

In 2015, Aman Sharma playing Anshuman quit as he wanted to search for better opportunities and was replaced by Dheeraj Gumbar who also quit in mid 2016.[77]

In 2015, Ayush Agarwal quit due to personal reasons and was replaced by Shamik Abbas. In May 2016, Umang Jain playing Tara and her on-screen family members quit as the story started to focus on other tracks after the cancellation of her and Naksh's wedding in the show after Hina Khan playing Akshara refused to play the role of a mother-in-law.[78]

In September 2016, Rohan Mehra playing Naksh quit to participate in Bigg Boss and was replaced by Rishi Dev.[79] Dev also quit in December 2018 as he wished to focus on his YouTube channel and was replaced by Shehzad Shaikh.[80][81] In September 2017, Kanchi Singh playing Gayatri Deora quit as her character was sidelined and was replaced by Deblina Chatterjee in November 2018.[82][83]

Anshul Pandey playing Naman quit in October 2016 who was replaced by Jay Pathak in the spin-off series during March 2019.[84] In January 2018, Priyanka Udhwani playing Karishma quit as nothing was left for her character.[85] In July 2018, Vaishnavi Rao was cast as Manasi which was earlier played by Shreya Sharma as the makers considered the former better for the role.[86] Shirin Sewani who was last seen in November 2018 playing Jasmeet in this series was replaced by Soniya Kaur in the spin-off series in March 2019.[87]

Parul Chauhan quit in April 2019 as she did not want to play a grandmother and was replaced by Niyati Joshi as Suvarna.[88][19] As the story was about to take a leap, in May 2019, Mohena Kumari Singh playing Keerti quit after getting married, and was replaced by Harsha Khandeparkar in August 2020.[89][90] Deblina Chatterjee playing Gayatri quit as she was not interested in playing a mother, and was replaced by Simran Khanna.[91][92] Sreshth Saxena and Shubh Saxena were quit due to the leap.[93] Shaurya Shah, who entered in June 2019 as Kairav, quit the following month due to health issues, and was immediately replaced by Tanmay Rishi.[94][95]

In January 2020, Anmol Jyotir who played teenage Nishanth Maheshwari till 2017 was cast along with Apoorva Jyotir to play teenage Kush and Luv.[96] As a result of COVID-19 pandemic restrictions, actors younger than ten years of age were prohibited from performing on set, so when shooting resumed in June 2020, Tanmay Rishi Shah and Maaz Champ shot their sequences from home.[97] However, due to the requirement of characters Kairav and Vansh on the sets, they were replaced by Aarambh Trehan Sehgal and Siddharth Dubey in October 2020.[98][99]

In October 2021, Mohsin Khan playing Kartik left the show as well as child actors Aarambh Trehan Sehgal and Siddharth Dubey.[100] Shivangi Joshi playing Sirat and actresses Shilpa Raizada and Simran Khanna playing Surekha and Gayatri respectively left the show after the 8 year leap sequence[101][102][unreliable source?] Post the next generation leap, Pranali Rathod was cast to play Akshara Goenka and Harshad Chopda was cast to play Dr. Abhimanyu Birla. About her role, Rathod said "I relate to the character so much that I instantly fell in love with the way it has been written. Also, in real life, I'm free-spirited just like Akshara". Karishma Sawant was cast as Aarohi Goenka, making her acting debut. Mayank Arora and Sharan Adnani played Kairav Goenka and Vansh Goenka post the generation leap. Ami Trivedi was cast as Manjari Birla and Paras Priyadarshan as Neel Birla. Vinay Jain, Pragati Mehra and Ashish Nayyar were cast as Dr. Harshvardhan Birla, Dr. Mahima Birla and Dr. Anand Birla.[103] Neeraj Goswami, Niharika Chouksey and Sehrish Ali were cast to play Parth Birla, Nishtha Birla and Shefali Birla.[104]

Filming

The series is mainly filmed in the Film City at Goregaon in Mumbai.[105][106] As the story is based in Udaipur of Rajasthan, some scenes were filmed there.[107][108] In December 2013, a sequence was shot at Wai.[109] Sequences were also filmed in Rishikesh during 2016 and March 2018.[110][111] In March 2017, the wedding track of Kartik and Naira was filmed in Bikaner, Rajasthan.[112]

The show as also filmed in various foreign locations including Bangkok in 2014, Cape Town in 2015, Hong Kong in 2015, Switzerland in 2016 and Greece in 2017.[113][114][115][116][117]

On 13 April 2021, Maharashtra's Chief MinisterUddhav Thackeray announced a sudden curfew due to increased Covid cases in Maharashtra, while the production halted from 14 April 2021 and the production and filming location was soon shifted temporarily from Mumbai to Silvassa along with other shows Anupamaa, Aai Kuthe Kay Karte and Mann Kee Awaaz Pratigya 2 of the same production house.[118] After two months of shooting in Silvassa, the team shifted back to Film City, Mumbai on 10 June 2021.[119]

In October 2021, the team flew to Udaipur to shoot initial episodes after the generation leap including introduction sequences.[120]

Crossover

Yeh Rishta Kya Kehlata Hai has had several crossover episodes with various shows. On 28 December 2009, the show had a crossover with Sapna Babul Ka...Bidaai. On 24 August 2012, the show had a crossover episode with Diya Aur Baati Hum.[121] On 3 March 2016, actress Deepika Singh as Sandhya from Diya Aur Baati Hum made an entry during Naira's kidnap sequence.[122]

Broadcast

The series initially aired from Monday to Thursdays during the prime time slot of 9:30 pm (IST) and was later extended to Friday. In October 2009, it aired throughout the week owing good ratings until November 2009.[123][124] During 2014, it was extended until Saturday and soon reduced back to Friday again.[125] Sometimes, some of the episodes were aired as special episodes for an hour during Saturdays.[126]

The series which was in a continuous production since its premiere was halted indefinitely in March 2020.[127] Owing COVID-19 outbreak in India, the filming of the television series and films were halted on 19 March 2020, expected to resume the works from 1 April 2020 and the series airing was halted on 25 March 2020 after the bank episodes got over.[128][129] However, later on imposing the nationwide lockdown, which was extending with the increasing cases, filming could not be resumed since March end.[130] After three months, the shooting of the series resumed on 26 June 2020 and airing resumed from 13 July 2020.[131][132] The production once again halted on 24 August 2020 when the cast Sachin Tyagi, Swati Chitnis and Samir Onkar along with four crew members were tested positive for the COVID-19 virus and resumed with others on 28 August 2020.[133][134][135]

Dubbed versions

From 2011 to 2015, the show was dubbed as Uravugal Thorarkadhai in Tamil on Star Vijay and as Pellante Noorella Panta in Telugu on Star Maa, both being discontinued after airing more than 1000 episodes.[136][137][138] In 2017, the show was dubbed in Malayalam under the title Akkareyanente Maanasam 2 on Asianet Plus[139] and also in Tamil as Uravugal Thodarkadhai 2 on Star Vijay Super[140] from episode 2075, but were discontinued within few months.

The series airs internationally as Not Without My Family on Star Life.[141] It airs in ANTV as Yeh Rishta in Indonesia.[142] In Pakistan it aired in Urdu 1 channel. However it was terminated after the airing of Indian series were banned there.[143]

Television special

A special segment named Rishton Ka Utsav[144][145] aired from 26 November 2018 to 5 December 2018 where Kartik and Naira organize a unique festival which brings all generations with most of the family members of the show through all these years come together and celebrate their reunion.[146] This segment also marked the entry of Deblina Chatterjee as Gayatri Deora replacing Kanchi Singh who quit the show in 2017.[83]

Reception

Impact

Yeh Rishta Kya Kehlata Hai was touted as the biggest weekday prime time fiction launch in past three years during 2009.[147]

This longest running Hindi soap is the fourth longest-running Indian television soap opera and is still one of the top rated shows.[148][149] It was the first Hindi show to cross 2,500 episodes.[150] It completed 3,000 episodes on 11 September 2019 creating a history in the Indian television.[151]On 1st September 2021, It completed 3500 episodes.[citation needed]

Hina Khan participated in the 'Power of 49' campaign, in which soap opera actors used their influence to urge women to vote.[152]

Khan was paid with ₹1to 1.25 Lacks per episode as of in 2015 and 2016 making her one of the highest paid Indian television actress.[153][154]

In 2020, it became the third most tweeted Indian television show on Twitter.[155]

Critics

Shoma Munshi in their book Prime Time Soap Operas on Indian Television said the show has "simplicity and highly emotional content" and was noted for placing female characters in the historical tradition of a large joint family.[156]

The Indian Express stated, "Simple story, simple treatment, easy pace, small tiffs, grouse, grief, happiness, sadness, celebrations, rituals, customs but no melodrama and no scheming and plotting....that's every day life beautifully captured and which pleases eyes, ears and other senses. Not that it has not resorted to TRP gimmicks like misunderstanding, pregnancy and miscarriage to come out of its lows, but the show has chronicled post-marriage journey of an arranged married couple quite well."[157] They also quoted, "There is a sense of positivity and reality in the show, that no other serial offers on the small screen."[151]

Praising the two shows Bidaii and Yeh Rishta Kya Kehlata Hai of Rajan Shahi's Director's Kut Production as game changers of Starplus which do not have excessive camera moves and mother in law - daughter in law melodramas unlike previously aired dramas, The Times of India stated, "The shows adequately highlighted the quintessential emotions with loads of romanticism and simplicity in story-telling."[158]

Speaking on the success of the series, The New Indian Express said, "Like most successful television series in our country, "Yeh Rishta Kya Kehlata Hai" has always banked heavily on the great Indian family. However, the show, along with its cast, has changed over the decade, to accommodate changing times. Perhaps that is where the winning formula lies—in retaining its old core values in an ever-changing set-up."[159]

Ratings

It scored a good rating of 7.9 TVR in its launch episode with more than 14 million viewers and garnered about 30 million viewership in the opening week, averaging 6.1 TVR in that week.[160][161] Owing to this, it was acclaimed as the best primetime fiction launch during that time.[162] Since its inception, Yeh Rishta mostly maintained its position being one of the top Hindi shows.[162][163][158] In 2009 and 2010, it garnered ratings mostly averaging between 6 and 7 TVR while the following two years between 4 and 5 TVR, maintaining its position in one of the top rated Hindi GECs.[164]

In the week 8 of 2009, it garnered 5.75 TVR.[165] In week 10 of 2009, it garnered 6.4 TVR becoming the most watched.[166][167] When the nine year dominant number one position of StarPlus channel was beaten by Colors TV channel in week 14 of 2009, Sapna Babul Ka... Bidaai and Yeh Rishta Kya Kehlata Hai were the top watched Hindi shows with 7.4 and 7 TVR.[168] In early June it was the most watched Hindi GEC with 5.88 TVR.[169] It averaged 5.3 TVR between May end and June end occupying second position in Hindi GEC.[170] In third week of July 2009, it remained the most watched with 7.22 TVR.[171] The marriage episode of Akshara and Naitik during July 2009 garnered the highest rating point for the series with 8.1 TVR being the most watched Hindi GEC and the fifth highest TVR garnered in the year while the highest being 10.2 TVR by Colors TV's Balika Vadhu.[172][173] In week 36 2009, it topped the list with 7.2 TVR.[174] In the week ending 31 October 2009, it was at fourth position in Hindi GEC with 5 TVR.[175] In 2009, the series averaged 6.1 TVR with the average time of 16.9 minutes spent per episode with an overall reach of 86.6 million viewership in the year overall.[176] In early 2009, during the IPL match broadcast in, the series was still one of the most watched Indian television program than the IPL averaging more than about 5 TVR while IPL averaged more than about 4 TVR.[177]

In week 6, 2010, it occupied fourth position with 6.5 TVR.[178] In week 8, it jumped to the top position with 7.3 TVR.[179] But, before IPL match was about to broadcast, it garnered 6.8 TVR while however decreased during IPL airing to 5.3 TVR in April 2010 with IPL being most watched.[180] In week ending 26 June 2010, it garnered a peak of 6.99 TVR while it averaged 6.2 TVR in that week with the special episode aired on Saturday getting 4.2 TVR.[181] In week 26 of 2010, it occupied second position with 7 TVR.[182] During week ending 25 September 2010, it occupied fourth position with about 5 TVR.[183] As in October 2010, it averaged 3.7 to 4.5 TVR, occupying third position.[162]

In second week of 2011, it dropped to seven position with 4.26 TVR.[184] In third week of May 2011, it was at top position with 5.14 TVR.[185] Overall, it became the second most watched Indian Hindi television show of 2011.[186]

In the first week of the 2012, it was at eight position with 4.4 TVR.[187] In the last week of the month, it occupied first position while in early February, it was beaten by Saath Nibhana Saathiya with 0.1 TVR difference.[188] During IPL premiere in week 14 of 2012, it garnered 3.13 TVR, being pushed down to tenth position with the top positions occupied by the matches.[189] In week 22, during IPL finale broadcast, it garnered 3.7 TVR with fourth position in top 10 Hindi GECs of the week.[190] In last two weeks of 2012, it occupied second position and third position with 4.6 TVR.[191][192] In 2012, the average overall rating of the series was 5.2 TVR.[193]

During first week in 2013, it was in the second position with 4.6 TVR.[194] In week 7 2013, it was second most watched Hindi GEC with 4.3 TVR.[195] During last week of April 2013, it occupied sixth position with a trp of 2.6.[196] In September 2013, it occupied sixth position with 6587 TVTs (Television Viewership In Thousands) (6.5 million viewership).[197] In 2013, it was the third most watched Indian Hindi television show overall with an average of 7 million viewership and a peak viewership of 8.9 million.[198] In week 23 and 24 2013, it garnered 3.1 and 3.5 TVR.[199] As in August 2013, it was in fifth position with a trp of 3.0 and 6749 TVTs.[200][201] In week 50, 2013 it occupied the fifth position in most watched Hindi GEC with a TRP of 3.9.[202]

In week 24 2015, it occupied fourth position with 3.40 TVR and the following week, it occupied third position with 4.04 TVR.[203][204]

In the week ending 19 August 2016, it was occupying fifth position in Hindi GEC with 8.096 million impressions.[205] After the death of the character Akshara in November 2016, the ratings of the show which went down since few months, started to revive. During September to November 2016, it had a viewership averaged 4.9 million and was even out of top ten shows in urban. Post Akshara's death track, when the story started focussing on Naira and Kartik, the viewership increased gradually again, entering the top three shows back during March 2017 while it averaged 7 million viewership in urban.[206]

In week 24 of 2018, with the leap of two years, the ratings of the series increased, occupying third position while the following week it went down to sixth position and to eighth position in the next week in urban.[207][208][209] The following week (week 27), it increased to fourth position with 6.2 million impressions in urban.[210] In August 2018, the ratings of the show spiked becoming the second most watched Hindi show in urban averaging 8 million impressions during Naira and Kartik's divorce track.[211] In week 38, it was in third position with 6.4 million impressions in urban, beating its rival show on Zee TV Kundali Bhagya which airs at the same time of Yeh Rishta.[212] In week 40, it was in fourth position with 7.3 million impressions in urban.[213] In week 51, it was at sixth spot with 6.3 million impressions in urban.[214]

In first week of 2019, it occupied seventeenth position garnering 7.9 million impressions overall top 20 list (urban+rural).[215] In week 3 of 2019, it occupied third position garnering 6.6 million impressions, beating its rival show Kundali Bhagya in urban.[216] Following the five years leap in June 2019, the series which was out of top five Hindi GEC before made its entry back occupying second position.[217] Pankhuri Awasthi who entered as Vedika in June 2019 received many hatred from the audience due to her gray character[218] who was shown as hurdle between the reunion of the lead characters Kartik (Mohsin Khan) and Naira (Shivangi Joshi).[219][220] Hashtag #RIPdirectorskutproduction started to trend in social medias after Kartik and Vedika's marriage track.[221] Despite these, the show maintained the top spot in its urban viewership during this track and remained in top three Hindi GEC overall (urban+rural).[222][223][224] During which in week 28 it was at third position with 10.6 million impressions in urban+rural ratings with 7.2 million impressions in urban only.[225] In week 34, it garnered its peak rating of that year with 9.1 million impressions in urban being most watched there and 13+ million impressions overall, occupying second position.[226] However, its number one position held for many weeks was taken back by Kundali Bhagya during September 2019 pushing it to second garnering 8.1 million impressions in urban.[227] In week 45 2019, it occupied fourth position with 6.4 million impressions in urban.[228] In week 47, it was at third position with 6.78 million impressions.[229] In week 48, it occupied second position with 6.6 million impressions and the following week at sixth position with 6.1 million impressions in urban.[230][231] In week 52 and 53, it occupied seventh and tenth positions in Hindi GEC urban.[232]

It became the most watched Indian Hindi show on the digital platform Hotstar during 2019.[233]

During first week of 2020, it occupied tenth position in urban with 6.2 million impressions and jumped to fourth position with 7 million impressions the following week.[234][235] In week 6, it occupied second position with 6.9 million impressions while the previous week it was at seventh position.[236] In week 24 of 2020, the rerun of the series of the sequences after the four year leap in Star Utsav became the fifth most watched Hindi GEC in urban areas with 4.3 million impressions.[237] The following week, the rerun became the fifth most Hindi GEC overall (urban + rural) with 7.5 million impressions.[238] Post a week when the series resumed airing on StarPlus after a three months break owing COVID-19, in week 29, it was at sixth position in Hindi GEC urban with 4.793 million impressions.[239]

The series which could not enter top 5 Hindi GEC in urban post COVID-19 break since July 2020 made an entry on the first week of 2021 with 6.984 million impressions occupying fifth position with the death track of Naira.[240] While it dropped the following week, in week 4, it re-entered fifth position with 6.553 million impressions.[241][242] In week 6, it garnered 6.774 and 9.628 million impressions in urban and overall Hindi GEC occupying fifth and sixth positions.[243][244] The following week it maintained the position with 6.599 and 9.314 million impressions.[245][246] The following week the viewership increased to 7.185 and 9.907 million impressions maintaining its previous position.[247][248] The following week it increased to 7.45 million impressions in urban occupying fourth position.[249][250] In week 10, it garnered 6.901 and 9.560 million impressions in urban and overall Hindi GEC at fourth and sixth positions.[251][252] After few weeks, the series which dropped from top five re-entered on week 43 after a generation leap starring Harshad Chopada, Pranali Rathod and Karishma Sawant with position in urban.[253] In week 51, ratings rose to a TRP of 3 occupying fourth position in urban.[254]

Awards

Note: Only notable awards are listed below.

Indian Television Academy Awards

Year Category Recipient Reference
2009 Best Actress - Popular Hina Khan [255]
Best Actor -Popular Karan Mehra
Best Serial - Popular Rajan Shahi
Best Costumes Ritu Deora
2010 Best Direction Neeraj Baliyan [256]
ITA Scroll Honour 'Yeh Rishta & Bidaai'
2011 Best Direction' Neeraj Baliyan [255]
GR8! Ensemblance Cast Yeh Rishta Kya Kehlata Hai
2012 Best Direction Neeraj Baliyan
2013 Best Actress in Supporting Role (Drama) Sonali Verma
Best Child Artist Shivansh Kotia
Best Music Composer Naveen
Best Dialogues Raghuvir Shekhawat
2014 Best Teleplay Rensil D'Silva,

Bhavani Iyer,

Priya Pinto,

2015 Best Actress Popular Hina Khan [255]
Best Actor Popular Karan Mehra
Best Show Popular Yeh Rishta Kya Kehlata Hai
ITA scroll honor Yeh Rishta Kya Kehlata Hai
2016 ITA scroll honor Yeh Rishta Kya Kehlata Hai
2017 ITA Laurel For Longlasting Popularity Yeh Rishta Kya Kehlata Hai [257]
2019 Best Continuing Serial Yeh Rishta Kya Kehlata Hai [258]
2019 Best actresses Popular Shivangi Joshi [259]
2019 ITA award for longest running show Yeh Rishta Kya Kehlata Hai [259]

Indian Telly Awards

Year Category Recipient Reference
2009 Best Fresh Face (Popular) Hina Khan [260]
Most Popular Ensemblance Cast Yeh Rishta Kya Kehlata Hai
Most Popular Drama Series Rajan Shahi
Best Costumes Ritu Deora
2010 Most Popular Actress in a Lead Role Hina Khan [260]
Best Actor in a Supporting Role – Drama (Jury) Sanjeev Seth
Most Popular Daily Series Rajan Shahi
Most Popular Ensemblance Cast Yeh Rishta Kya Kehlata Hai
Best Direction Jai Kalra & Ram Panday
2012 Most Popular Continuing TV Series Rajan Shahi [261]
Best Direction Jai Kalra
2013 Best Onscreen Couple (Critics) Hina Khan & Karan Mehra [260]
Best Actor in a Supporting Role – Drama (Critics) Abhijeet Lahiri
Best Television Show of the Year Rajan Shahi
Most Popular Show with Social Message
Most Popular Continuing TV Show
Most Popular Child Artist Shivansh Kotia
2014 Most Popular Child Artist Shivansh Kotia [260][262]
Most Popular Drama Series Rajan Shahi
Most Popular Continuing TV Programme
2015 Best Ensemblance Cast Yeh Rishta Kya Kehlata Hai [263]
2019 Best Continuing TV programme (Jury) Yeh Rishta Kya Kehlata Hai [264]

Star Guild Awards

Year Category Recipient Reference
2009 Best TV Storyline (Fiction) Saba Mumtaz [265]
2010 Best TV Programme of the Year Rajan Shahi [265]
2013 Best Direction Jai Kalra & Ram Panday [265]
2015 Best TV Storyline (Fiction) Saba Mumtaz [265]
Best Ongoing TV Program of the Year Rajan Shahi
Best TV Actress Hina Khan
2015 Best Writer Bhavna Vyas and Munisha Rajpal [266]
2016 Best Ongoing TV Program of the Year Rajan Shahi [265]

BIG Star Entertainment Awards

Year Category Recipient Reference
2010 BIG Star Most Entertaining Fiction Show Rajan Shahi [267]
2013 BIG Star Most Entertaining TV Actor (Male) Shivansh Kotia [267]
2014 BIG Star Most Entertaining Fiction Show Rajan Shahi [267]

Gold Awards

Year Category Recipient Reference
2018 Best Show Yeh Rishta Kya Kehata Hai [268]
Best Jodi Shivangi Joshi and Mohsin Khan [268]
Best Supporting Actor and Actress Sachin Tyagi and Parul Chauhan [268]
2019 Best Actress Female Shivangi Joshi [269]
2019 Best Actor Male (popular) Mohsin Khan [270]
2019 Best TV Show Fiction Yeh Rishta Kya Kehlata Hai [269]
2019 Longest Running Show Yeh Rishta Kya Kehlata Hai [269]

References

  1. ^ Kulkarni, Onkar (15 November 2013). "Spinning a yarn". The Indian Express. Retrieved 3 April 2021.
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