Atresplayer Premium
 | This article contains content that is written like an advertisement. (March 2021) |
 | |
| Type of business | Division |
|---|---|
Type of site | OTT platform |
| Headquarters | San Sebastián de los Reyes, Spain |
| Area served | Spain and Latin America |
| Industry |
|
| Products | |
| Parent | Atresmedia |
| Commercial | Yes |
| Registration | Required |
| Users | 452,000 (December 2020)[1] |
| Launched | 9 September 2019 |
| Current status | Active |
Atresplayer Premium (often stylized as ATRESplayer Premium) is a Spanish paid subscription video on-demand over-the-top streaming service of Atresmedia.
History and description[]
It was launched in Spain on 8 September 2019.[2] The first original series released on the platform was El nudo.[2] Besides the regular services offered by the ad-supported (catch-up service and some series), Atresplayer Premium offers three main types of programming: Premium Exclusivo (full releases before free-to-air broadcasting), Premium Preestreno (series releasing a week before free-to-air broadcasting), and exclusive programming.[3] As of 30 June 2020, it had 253,000 subscribers.[3][4]
Unlike its rival Mitele Plus (initially betting on football/sport as main business line while leasing exclusive content rights in Spain to Amazon Prime Video),[5][2] Atresplayer Premium restricted its offer to streaming original programming.[2] It is available outside of Spain in Latin America, United States, Canada and Mexico under the "Paquete Premium Internacional" subscription mode.[6] There is however geoblocked content.[6]
Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such as La valla, Veneno, #Luimelia, Toy Boy or Perdida.
References[]
- ^ "Atresplayer Premium se dispara en suscriptores y agranda su distancia sobre Mitele Plus". Vertele!. eldiario.es. 25 February 2021.
- ^ Jump up to: a b c d Zárate, Pedro (19 December 2020). "Las plataformas de streaming, según sus series españolas: ¿qué estrategia sigue cada una para atraer al público?". Vertele!. eldiario.es.
- ^ Jump up to: a b Pérez, Laura (8 September 2020). "Un año de Atresplayer Premium: el balance de una plataforma que llegó para cambiar las normas tradicionales". Vertele!. eldiario.es.
- ^ "Atresmedia destaca el crecimiento de abonados a ATRESPlayer Premium en un primer trimestre ya afectado por el Covid-19". Audiovisual451. 30 April 2020.
- ^ "Mediaset copia a Atresmedia y preestrena 'Got Talent' y 'La isla de las tentaciones' en Mitele PLUS". Bluper. El Español. 8 January 2021.
- ^ Jump up to: a b García, Rocío (28 November 2020). "Atresplayer o Mitele, ¿qué plataforma española es la mejor?". ADSL Zone.
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- Subscription video on demand services
- Atresmedia
- 2019 establishments in Spain
- 2019 in Spanish television