Forest Essentials
Type | Private |
---|---|
Industry | Wellness, Cosmetics |
Founded | 2000 |
Founder | Mira Kulkarni |
Headquarters | , |
Area served | India, US, UK, Australia, UAE |
Key people | Samrath Bedi, Managing Director |
Revenue | US$4 million |
Number of employees | 135 (2018) |
Website | Official website |
Forest Essentials is an Indian cosmetics, skincare and perfume company that specialises in Ayurvedic preparations for its products. It was founded in 2000 by Mira Kulkarni in New Delhi, India.[1]
History[]
Mira Kulkarni started the business in 2000 with an investment of Rs.2 lakhs, then only selling handmade soaps and candles.[2] The business expanded after the Delhi hotel Hyatt Regency ordered the soaps for their rooms.[3] In 2005–2006, the company posted sales of Rs.6 crore.
Business[]
In 2008, the New York-based Estée Lauder Companies acquired a 20% stake in the company, and in October 2021, the brand announced entering the United Kingdom by opening 12 retail stores.[4] Kulkarni's son Samrath Bedi currently serves as the managing director of the company.[5][6]
The company has 80 stores in India, supplies to 190 hotels and export to 120 countries.[7] The factories are in Haridwar and Lodsi in Tehri Garhwal district, Uttarakhand.
Forest Essentials sells natural, organic and Ayurvedic cosmetics and has a policy of not testing their products on animals.[8][failed verification]
References[]
- ^ "Estée Lauder's dream girl". fortuneindia.com.
- ^ Nanditta Chibber. "How Forest Essentials was born, and grew". Business Standard News. Retrieved 2019-03-21.
- ^ "Deep rooted beauty: Mira Kulkarni, MD, Forest Essentials". The Economic Times. 2010-08-22. Retrieved 2019-03-21.
- ^ https://www.livemint.com/companies/news/homegrown-luxury-beauty-brand-forrest-essentials-to-open-12-stores-in-the-uk-11635237820851.html
- ^ ""Understand your brand and stay true to it"- Business News". Businesstoday.in. 2015-11-08. Retrieved 2019-03-21.
- ^ "Are you a robot?". Bloomberg. Retrieved 2019-03-21. Cite uses generic title (help)[dead link]
- ^ "Meet The Fabulous Women Behind These Homegrown Brands We Absolutely Love". HuffPost India. Retrieved 2019-03-21.
- ^ "'No animal test' rule to apply to imported cosmetics too". Business Line. 2018-03-12. Retrieved 2019-03-21.
External links[]
- Manufacturing companies established in 2000
- Personal care brands
- Cosmetics brands
- Cosmetics companies of India
- Indian companies established in 2000
- Estée Lauder Companies
- Luxury brands
- Ayurvedic companies
- Indian brands