Optus

From Wikipedia, the free encyclopedia
This article is about the telecommunications company. For the satellites, see Optus (satellite).

Singtel Optus Pty Limited
Optus
TypeSubsidiary
IndustryTelecommunications
Founded1981 (as AUSSAT)
FounderPaul O'Sullivan
HeadquartersMacquarie Park, New South Wales, Australia
Key people
  • Paul O'Sullivan[1]
    (Chairman)
  • Kelly Bayer Rosmarin[1]
    (CEO)
  • Murray King
    (CFO)
ProductsFixed telephony
Mobile telephony
Internet access
Cable television
Leased lines
Data transmission
BrandsGomo Australia
RevenueIncrease A$8.93 billion (March 2013)[2]
Increase A$764 million (March 2013)[2]
OwnerSingtel
Number of employees
~8,000 (June 2018)[3]
Websiteoptus.com.au

Singtel Optus Pty Limited (commonly referred to as Optus) is an Australian telecommunications company headquartered in Macquarie Park, New South Wales, Australia. It is a wholly owned subsidiary of Singtel. Optus is the second-largest wireless carrier in Australia, with 10.5 million subscribers as of 2019.[4]

The company trades under the Optus brand, while maintaining several wholly owned subsidiary, such as Uecomm in the network services market and Alphawest in the ICT services sector. To provide services, Optus mostly owns and operates its own network infrastructure, It provides services both directly to end users and also acts as a wholesaler to other service providers such as Exetel and Amaysim. Through its Optus 'Yes' brand, it provides broadband, and wireless internet services. Other wholesale services include Satellite and 4G Mobile.

The company was originally known as Optus Communications Pty Limited. It went through the names Cable & Wireless Optus Pty Limited, Cable & Wireless Optus Limited and SingTel Optus Limited before changing to its present name.

Optus is divided into four major business - Mobile; Business; Wholesale; and Consumer & Multimedia.[5]

History[]

AUSSAT and deregulation[]

Optus can trace its beginnings back to the formation of the Government-owned AUSSAT Pty Limited in 1981. In 1982, Aussat selected the Hughes 376 for their initial satellites, with the first, AUSSAT A1, launched in August 1985.[6] AUSSAT satellites were used for both military and civilian satellite communications, and delivering television services to remote outback communities.

See also: Optus fleet of satellites

With Aussat operating at a loss and with moves to deregulate telecommunications in Australia, the government decided to sell Aussat, coupled with a telecommunications licence. The licence was sold to Optus Communications – a consortium including:[7]

  • logistics firm Mayne Nickless (24.99%);[8]
  • UK telecommunications company Cable & Wireless (24.50%);
  • US telecommunications company BellSouth (24.50%);
  • AIDC Limited (10.00%);
  • insurance and investment company AMP (10.00%); and
  • insurance and investment company National Mutual (6.02%).

The new telecommunications company was designed to provide competition to then government owned telecommunications company Telecom Australia, now known as Telstra.

Early history[]

Original 1990s logo

Optus gained the second general carrier licence in January 1991.[9]

After privatisation, AUSSAT became Optus and its first offering to the general public was to offer long-distance calls at cheaper rates than that of its competitor Telstra. The long-distance calling rates on offer were initially available by consumers dialing 1 before the area code and phone number. Following this, a ballot process was conducted by then regulator AUSTEL, with customers choosing their default long-distance carrier.[10] Customers who made no choice or refused to respond to the mailout campaign automatically remained as a Telstra long-distance customer. Customers who remained with Telstra could dial the override code of 1456 before the area code and phone number to manually select Optus as the carrier for that single call. Since 1 July 1998, consumers have the choice of preselecting their preferred long-distance carrier or dialling the override code before dialling a telephone number.

The group began by building an interstate fibre optic cable and a series of exchanges between Optus' interstate network and Telstra's local network. It also laid fibre optics into major office buildings and industrial areas, and focused on high bandwidth local, (interstate) long distance, and interstate calls for business. In its early years, Optus was only able to offer local and long-distance calls to residential customers through Telstra's local phone network. Telstra would carry residential to residential calls to Optus' exchanges, and then the calls would be switched to Optus' long-distance fibre optic network.

Optus was the main sponsor of the 1997 ARL season.[citation needed]

Corporate affairs[]

Chief Executive Officer[]

KELLY BAYER ROSMARIN

Kelly Bayer Rosmarin commenced as CEO of Optus and Consumer Australia on 1 April 2020.

A respected senior executive, Kelly joined Optus as Deputy CEO on 1 March 2019 following a variety of executive roles including Group Executive, Institutional Banking and Markets at the Commonwealth Bank of Australia.

The hybrid fibre-coax rollout[]

Former Optus building in Adelaide, South Australia

These practices meant that Optus was the largest customer of Telstra. To become competitive Optus would need to lay its own local phone network. To provide a killer application for this, the Australian Federal government sold subscription television licences. Optus, as well as the Seven Network, businessman Kerry Stokes and American cable company Cablevision, formed the Optus Vision consortium. News Corporation and Telstra created the rival Foxtel consortium.

Telstra's local phone network did not have the capability to deliver Foxtel pay television to consumers in the early 1990s, so Telstra identified a need to create a broadband network to support this new product.

As Telstra and Optus could not agree on terms for a joint broadband cable roll out, they laid two competing cable networks, in addition to Telstra's existing copper network, at a combined cost estimated of over A$6bn.

Whilst Telstra focused on creating a broadband network specifically for broadcast, Optus designed their cable network to provide telephony services in addition to broadcast television.

Optus is no longer a customer of Telstra's after deciding to move the funding used to lease Telstra's copper network into constructing their hybrid fiber-coaxial network, the first in Australia.

Takeovers[]

Cable and Wireless with 24.5% stakeholder bought out Bell South's equal 24.5% shareholding in July 1997.[11] The company returned to profitability in 1998 and changed its name to Cable and Wireless Optus Pty Limited.[12] Government relaxation of foreign ownership restrictions paved the way for the company to be floated - with Cable and Wireless increasing its holding to 52.5%)[13][14] - and listed on the Australian Stock Exchange on 17 November 1998.[15]

During 2001, Singtel launched a takeover bid for Cable and Wireless Optus[16] which was ultimately successful[17] and the company became known as Singtel Optus Pty Limited.

In May 2004, Optus announced a $226.8 million bid for UEComm.[18] The takeover was approved in July[19] and completed in August.[20]

In July 2005, Optus announced it would acquire Alphawest Ltd. for A$25.9 million.[21] The buyout was completed in November 2005 and Alphawest is now an operating division of Optus Business.

On 12 January 2006, Optus acquired the remaining 74.15% of Virgin Mobile Australia for U$22.6 m, giving it 100% ownership.

OptusNet[]

OptusNet logo

Optus Communications offered its first business-focused internet products in 1998 under the OptusNet product family, offering in-house developed dial-up and high-speed services. Optus purchased one of Australia's pioneer ISPs, Microplex, in 1998 to provide consumer dial-up internet services.[22][23] Separate to this, under the Optus Vision brand, a cable broadband arm began as a joint venture with U.S. cable and content provider Excite@Home and was known as Optus@Home from its introduction in 1999[24] until it was renamed in 2002.[25] ADSL services were offered from February 2004.[26] ADSL2+ services were provided from December 2005.[27]

OPEL Networks[]

Logo used until mid-2013
Main article: OPEL Networks

In June 2007, joint venture subsidiary OPEL Networks was awarded government funding towards the cost of building a regional broadband network. Optus was to be contracted to build the network on behalf of OPEL.[28][29]

In April 2008, after a change of the Federal Government from the Liberal Party of Australia coalition to the Australian Labor Party, the new government terminated the funding agreement and the project was halted, with its functions to be replaced by the National Broadband Network.

Terria[]

Main article: Terria (consortium)

Optus is part of a consortium – now known as Terria – that in July 2006 announced their intention to make a combined bid to build the proposed National Broadband Network.[30]

Products and services[]

Optus' Queensland head office, in Fortitude Valley

Optus's Customer Solutions and Services (CS&S) organisation is responsible for providing support to Optus Business customers. CS&S works with Optus' subsidiary Alphawest to support information technology services across Optus' large business, corporate and government[31] client base.

Retail services are sold to customers via phone, internet or through retail outlets, especially franchise chains such as Optus World, Network Communications, Strathfield, Telechoice, and Allphones.

Key Optus products and services include:

Voice[]

Wireless[]

  • GSM/GPRS utilising 900 MHz/1800 MHz covering 98.5% of the population[33]
  • 3G/HSPA provided by 2100 MHz for large regional centres and metropolitan and 900 MHz for regional as well as metropolitan coverage. The dual frequencies covers 98.5% (98.8% with the use of an external antenna) of the population[33]
  • 4G/LTE provided by 700 / 1800 / 2100 / 2300 / 2600 MHz Covering 95.9% of the Australian population (As of July 2017).
  • 5G provided by 2300MHz and 3500MHz
  • Satellite Telephony covering all of Australia.

Internet access[]

  • NBN Internet (via Cable, FTTB, FTTC, FTTN, FTTP, Fixed wireless and Satellite)
  • Residential Dial-Up Internet in all states
  • Residential Broadband Internet (via cable and DSL) in all states (except the Northern Territory).
  • Commercial and Wholesale internet access
  • Secure Gateway services for Federal Government departments
  • NBN WIRELESS - not continued for New connects

Television[]

Subsidiaries[]

A number of notable wholly owned subsidiaries operate as part of the Singtel Optus group. These are:

  • Information Technology & Network Services
  • Mobile Telephony
    • SIMplus
    • Virgin Mobile Australia

Until 20 January 2013, Optus sold mobile services under the brand name Boost Mobile.[34]

Optus also has a 50% stake in the now defunct OPEL Networks.[28]

Other wholly owned subsidiaries of note no longer have a significant active role as individual entities. These are as follows:

was formed in 1999 to provide an optical fibre link between Brisbane and Cairns in Queensland. Optus gained exclusive access to this link in 2001, ahead of acquiring the organisation in 2005.[35]

was established by Optus in 2000 to provide wholesale business-grade DSL services under an individual brand, but today provides a collection of products only as part of the Optus Wholesale & Satellite division. XYZed established a network of DSLAMs inside Telstra telephone exchanges, utilising Unconditioned Local Loop services to reach end users.[36]

Infrastructure[]

Optus' fully owned network infrastructure consists of the following:[37][38]

Network backbone[]

  • ExtraTerrestrial Fibre Optic Network
    • Cairns to Brisbane
    • Brisbane to Sydney (fully diverse over two physically separate paths)
    • Sydney to Melbourne (fully diverse over two physically separate paths, one via Canberra, one via the coast)
    • Melbourne to Adelaide
    • Adelaide to Perth
  • SDH Digital Microwave
  • Satellite
    • Fleet of geostationary satellites (See Optus fleet of satellites)
    • International Earth Stations in Sydney and Perth
    • National Earth Stations in Brisbane, Canberra, Melbourne, Adelaide, Perth, Hobart and Darwin
  • Regional exchanges in Sydney (Rosebery), Melbourne, Brisbane, Canberra, Adelaide and Perth.
  • Telehousing Data Centres in Melbourne and Sydney

Customer access network[]

See also: Access network
  • Hybrid fibre-coaxial (HFC) network in Sydney, Brisbane and Melbourne, providing consumer fixed telephony, cable internet and cable television services.
  • CBD optical fibre rings in Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra and Wollongong, providing direct access for corporate and government services.
  • DSLAMs in certain Telstra local telephone exchanges in all states. Originally only providing business-grade DSL services, newer installations also provide consumer DSL and POTS telephony.

OptusNet is one of only five ISPs in Australia to provide Cable internet (the other four are BigPond, Neighbourhood Cable, TransACT and ). In August 2010, OptusNet released an upgrade of its HFC network to the DOCSIS 3.0 standard,[39] which enabled customers to access a maximum theoretical downstream bandwidth of 100 Megabits. OptusNet is also one of the few ISPs in Australia to currently provide ADSL2+ via its own DSLAMs, which it also resells to other ISPs.[40]

Mobile network[]

Mobile network equipment is from Nortel, Nokia and Huawei and antennas are sourced from Andrews, RFS, Argus and Kathrein.[citation needed]

The Optus network operates on the following bandwidth frequencies across Australia:

  • 3G UMTS 900/2100 MHz
  • 4G LTE 700 / 1800 / 2100 / 2300 / 2600 MHz network which has been in progressive rollout since 2012.[41][42] VoLTE is currently being rolled out across Australia. For now, VoLTE is only available in CBD and metro areas in Sydney, Melbourne, Adelaide, Brisbane, Perth and Canberra on selected devices purchased on postpaid contracts. Until VoLTE has been fully rolled out, voice calling is still reliant on the 3G network (and the 2G network until it is terminated).[43]
  • 5G 3500 MHz rollout started in October 2019

The 2G GSM 900/1800 MHz network was terminated on 3 April 2017 in Western Australia and Northern Territory.[44] 2G GSM will be completely terminated on 1 August 2017 when 2G is disconnected in Victoria, New South Wales, Australian Capital Territory, Queensland, Tasmania and South Australia. A device that is capable of running 3G at 900 MHz will be required once 2G is completely disconnected to remain connected across Australia.

Partly owned infrastructure[]

Part-owned network infrastructure includes:

Advertising and sponsorship[]

Optus has naming rights to Perth Stadium where it is known as Optus Stadium

In 2016, Optus signed a 10-year partnership agreement with the Australian Olympic Committee to be the official partner of the Australian Olympic Team and the Australian Paralympic Team until 2026.[47]

In 2017, Optus won naming rights to Perth Stadium where it would be known as Optus Stadium. Optus and the Government of Western Australia agreed to a 10-year naming right worth approximately A$50 million.[48]

Optus also has a long-term partnership with the Adelaide Crows in the AFL. Optus has been a partner of the Collingwood Magpies in the AFL Women's since 2018.[49]

Outsourcing[]

Since 2005, Optus has outsourced some customer service functions to Concentrix and 247.ai, with the outsourcer providing 800 staff operating offshore in India, supplementing Optus' 3,000-plus onshore call centre staff.[50] Some functions have also been supplemented in the Philippines.[51] Optus also uses 24/7 Inc. for telephone & chat based offshore support.

In October 2006, Optus announced that it would outsource 100 contracting jobs to another Singtel subsidiary, IT company NCS, in Singapore.[52]

Achievement and Rewards[]

Rewards
2015 The 2015 Canstar Blue Awards surveyed over 600 small businesses and we're thrilled to have been given the 'Most Satisfied Customers 2015' award in the small business mobile phone service providers category. That's now 2 years in a row.
2016 Global Carrier Award : Best Asian Wholesale Carrier Award
2017 Arcstar Carrier Forum: Operations and Maintenance Award

Global Telcom Awards: AI Initiative of the year

2018 World Communication Awards: Best Wholesale Operator

Asia Communications Awards: Wholesale Operator of the Year

Annual MVNOs World Congress: Most Innovative Wholesaler & People's Choice

See also[]

  • 4G Australia

References[]

  1. ^ Jump up to: a b "SingTel re-organises leadership structure". Channel NewsAsia. Archived from the original on 15 September 2014. Retrieved 15 September 2014.
  2. ^ Jump up to: a b Singtel Optus. "Management Discussions and Analysis" (PDF). Archived from the original (PDF) on 26 June 2013. Retrieved 7 June 2013.
  3. ^ "'Digitisation and automation': Optus to make 440 staff redundant". www.msn.com. Archived from the original on 29 August 2018. Retrieved 28 August 2018.
  4. ^ "Optus doubles NBN customers as mobile subs hit 10 million". CBS Interactive. Retrieved 23 June 2020.
  5. ^ "Optus Attachment #33" (PDF).
  6. ^ "Aussat A-Series". Australia's Satellites & Programs. Lowdown. Archived from the original on 8 June 2007. Retrieved 16 June 2007.
  7. ^ Report 333 - The sale of Aussat. The Parliament of the Commonwealth of Australia – Joint Committee of Public Accounts. September 1994. p. 12. ISBN 0-644-35468-2.
  8. ^ Mayne Nickless. "1999 Annual Report" (PDF). p. 4. Archived from the original (PDF) on 9 April 2008. Retrieved 4 June 2007.
  9. ^ Mitchell Bingemann, (30 January 2012), Optus rings up 20 years, sticking to its guns, The Australian Retrieved 9 February 2017
  10. ^ Zucker, Paul (4 June 1993). "Australia's Telecom apologizes for misleading ads". Newsbytes News Network. Archived from the original on 14 October 2008. Retrieved 5 June 2007.
  11. ^ "Bell South Agrees To Drop Stake in Australian Company". The New York Times. 2 July 1997. Retrieved 19 July 2008.
  12. ^ "Optus continues strong turnaround performance" (Press release). Cable & Wireless Optus via Australian Securities Exchange. 31 August 1998. Retrieved 19 July 2008.[permanent dead link]
  13. ^ "Cable & Wireless: "Optus"". Communications, Electrical and Plumbing Union (Communications Division). August 1999. Archived from the original on 27 July 2001. Retrieved 19 July 2008.
  14. ^ "Cable & Wireless Optus Prospectus" (Press release). Cable & Wireless Optus via Australian Securities Exchange. 30 September 1998. Retrieved 19 July 2008.[permanent dead link]
  15. ^ "Cable & Wireless Optus trades on ASX" (Press release). Australian Securities Exchange. 17 November 1998. Archived from the original on 11 May 2008. Retrieved 19 July 2008.
  16. ^ Hall, Eleanor (26 March 2001). "Singtel confirms Optus merger". The World Today. Australian Broadcasting Corporation. Retrieved 19 July 2008.
  17. ^ "Singtel Australia Completes Acquisition of Optus" (Press release). (via Australian Securities Exchange). 23 October 2001. Retrieved 19 July 2008.[permanent dead link]
  18. ^ "Optus in $226.8m takeover bid for Uecomm". The Sydney Morning Herald. 21 May 2004. Retrieved 24 March 2020.
  19. ^ "Optus to take over Uecomm". The Sydney Morning Herald. 7 July 2004. Retrieved 24 March 2020.
  20. ^ "Optus acquires rest of Uecomm". The Sydney Morning Herald. 3 August 2004. Retrieved 24 March 2020.
  21. ^ "Microsoft starts to beat Windows 10 2004 drum for business". ARN. Retrieved 24 March 2020.
  22. ^ "Optus Buys Microplex". Australian Cybermalls News. 25 May 1998. Retrieved 16 June 2007.
  23. ^ Clarke, Roger (5 May 2001). "A Brief History of the Internet in Australia". Archived from the original on 13 June 2007. Retrieved 16 June 2007.
  24. ^ "Optus @Home priced for unlimited access" (Press release). Optus. 16 December 1999. Retrieved 1 January 2007.
  25. ^ Borgo, Matt (25 March 2002). "Optus@Home renames to OptusNet Cable". Whirlpool. Retrieved 16 June 2007.
  26. ^ McNeill, Fiona (16 February 2004). "Telstra-Optus price war erupts". Whirlpool. Retrieved 16 June 2007.
  27. ^ Corner, Stuart (30 March 2006). "Optus launches ADSL2+ services". iTWire. Retrieved 16 June 2007.[permanent dead link]
  28. ^ Jump up to: a b "Elders and Optus to build rural and regional broadband network" (Press release). Optus. 18 June 2007. Retrieved 15 July 2007.
  29. ^ "Broadband Access and Choice for rural and regional Australia" (PDF). OPEL / Elders. 18 June 2007. Archived from the original (PDF) on 30 August 2007. Retrieved 14 July 2007.
  30. ^ "Nine leading telecommunications companies release their FTTN model" (Press release). Optus. 10 July 2006. Retrieved 6 September 2008.
  31. ^ Optus, Singtel. "Optus Business - Mobile Phones, Internet Plans & Fleet Services".
  32. ^ Optus. "Optus Total Access Services". Archived from the original on 4 September 2007. Retrieved 16 June 2007.
  33. ^ Jump up to: a b "About Optus — Network Coverage". Optus. Retrieved 5 February 2010.
  34. ^ "Optus gives youth a boost with new mobiles" (Press release). Optus. 15 August 2000. Retrieved 22 December 2007.
  35. ^ "Optus buys Reef". ZDNet Australia. 31 March 2005. Retrieved 4 June 2007.
  36. ^ "Cable & Wireless Optus and Lucent to Build National DSL Network" (PDF) (Press release). Cable & Wireless Optus and Lucent Technologies. 14 June 2000. Archived from the original (PDF) on 18 October 2015. Retrieved 5 June 2006.
  37. ^ "Optus Network". Optus. Retrieved 4 June 2007.
  38. ^ "DSL Network and Coverage". Optus. Retrieved 4 June 2007.
  39. ^ Optus.com.au
  40. ^ "Australia — Broadband — ADSL2+ Providers". BuddeComm. Archived from the original on 19 September 2007. Retrieved 16 June 2007.
  41. ^ Alex Kidman (15 September 2011). "Optus Plans LTE For April Next Year". Gizmodo. Retrieved 16 November 2011.
  42. ^ "Optus forges ahead with LTE". ITnews. 15 September 2011. Retrieved 16 November 2011.
  43. ^ Taylor, Josh (25 November 2013). "Optus joins Voice over LTE race". ZDNet. CBS Interactive. Retrieved 4 April 2015.
  44. ^ "Optus to cease 2G services from April 2017". 5 August 2015. Archived from the original on 2 March 2016.
  45. ^ "Optus and Vodafone Australia finalise agreement to roll out shared 3G network" (Press release). Optus and Vodafone Australia. 19 November 2004. Retrieved 4 March 2012.
  46. ^ Corner, Stuart (3 August 2006). "Optus and Aussie dollar push down SingTel results". iTWire. Retrieved 4 June 2007.[permanent dead link]
  47. ^ "2020 vision: Optus joins the Olympics Unleashed team potential". Singtel Optus. Retrieved 12 July 2020.
  48. ^ "Perth Stadium officially named Optus Stadium". Perth Now. 8 November 2017. Archived from the original on 8 November 2017.
  49. ^ "Brand Partnerships". Singtel Optus. Retrieved 12 July 2020.
  50. ^ "More Australian jobs coming to India". rediff News. 6 July 2006. Retrieved 4 June 2007.
  51. ^ Sainsbury, Michael (30 August 2007). "Telstra sends 500 jobs offshore". Australian IT. Archived from the original on 8 July 2008. Retrieved 6 January 2008.
  52. ^ "Optus moves 100 jobs offshore". ABC Finance News via Yahoo Finance. 25 October 2006. Archived from the original on 14 March 2007. Retrieved 4 June 2007.

External links[]

Retrieved from ""