Utsav Plus

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Utsav Plus
Utsav Plus Logo.jpg
Broadcast areaEurope
SloganRishta Wahi, Baat Nayi
HeadquartersSouthall, London
Programming
Language(s)Audio:
Hindi
Subtitles:
English
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerStar India
Sister channelsUtsav Bharat
Utsav Gold
History
Launched22 January 2021; 7 months ago (2021-01-22)
ReplacedStarPlus
Availability
Cable
Ziggo (Netherlands)Channel 760
Numericable (France)Channel 928
Virgin Media (United Kingdom)Channel 803 (SD & HD)
Satellite
Sky (United Kingdom)Channel 705 (HD)
Channel 883 (SD)
IPTV
SFR TV (France)Channel 928
Orange S.A. (France)Channel 573
Freebox (France)Channel 688
KPN (Netherlands)Channel 134
Sunrise (Switzerland)Channel 377
Vodafone (Portugal)Channel 231
Streaming media
Hotstarhotstar.com

Utsav Plus (formerly known as Star Plus UK) is a European Hindi general entertainment pay television channel owned by Star India, a wholly owned subsidiary of The Walt Disney Company India. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.[1] Its programming is in Hindi and subtitled in English.

History[]

Star Plus launched in the United Kingdom in 2005.

Star Plus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,[2] but it was delayed until 5 July 2012.[3]

Rebranding[]

On 12 July 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi".[4]

On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch".[5]

On 4 June 2018, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" and signature song composed by A. R. Rahman.[6]

On 30 December 2020, Disney announced that the ‘Star’ branding would be replaced with ‘Utsav’ in 2021.[7]

On 11 January 2021, Star TV UK/Europe revealed the new logo identity.[8] 11 days later, Star Plus rebranded to Utsav Plus, and this change is currently effective in parts of UK/Europe.[9]

Programming[]

The channel launched two programming Blocks: Star Dophar [10] and Star Zaika.[11]

The programming of ‘Utsav Dophar’ consists of reruns of Star India serials. However, in 2020 reruns of Saath Nibhaana Saathiya were aired from January 2020 and during the COVID-19 lockdown the rerun received high ratings [12] which led to Saathiya airing for a longer duration and other ‘Star Dophar’ serials moving to morning slots. However, months after the rerun of Diya Aur Baati Hum returned to the afternoon timeband.

‘Utsav Zaika’ consists of cooking shows which are aired during different times of the day on both Utsav Plus and Utsav Bharat. Previously, it also aired international dubbed shows in Hindi.[13]  

Current broadcast[]

Year Show Genre
2009–present Yeh Rishta Kya Kehlata Hai Romantic Family Drama
2019–present Yeh Hai Chahatein Romantic Drama
2020–present Anupamaa Family Drama
Ghum Hai Kisikey Pyaar Meiin Romantic Drama
Saath Nibhaana Saathiya 2 Family Drama
Imlie Drama
2021–present Pandya Store Drama
Mehndi Hai Rachne Waali Romantic Drama
Aapki Nazron Ne Samjha Romantic Drama
Drama
Utsav Plus exclusives
Year Show Notes
Daily Awakening with Brahmakumaris Acquired religious show
2017-present Diya Aur Baati Hum
  • Star Dophar
Rerun
2019–present Ek Hazaaron Mein Meri Behna Hai
  • Star Dophar
Rerun
Sanjeev Kapoor’s Kitchen
  • Star Zaika
Acquired cooking show
Mummy Ka Magic
  • Star Zaika
Acquired cooking show
2020–present
Saath Nibhaana Saathiya
  • Star Dophar
Rerun
Yeh Hai Mohabbatein
  • Star Dophar
Rerun
Ishqbaaz
  • Star Dophar
Rerun
Chef’s Special
  • Star Zaika
Acquired cooking show
2021–present Turban Tadka
  • Star Zaika
Acquired cooking show
Festive Feasts
  • Star Zaika
Acquired cooking show

Upcoming broadcast[]

Show Production House Premiere
Chikoo Ki Mummy Durr Kei[14] 4 Lions Films August 2021
Hum Aapke Hai Kaun[15] Rashmi Sharma Telefilms August 2021
Vidroh - Saari Purani Baate[16] Gatha Production August 2021
Dance Plus 6[17]
September 2021
Adhoori Kahani[18] Director's Kut Productions 2021
Nach Baliye 10X[19] Dharma Productions 2021

References[]

  1. ^ "Description about the Channel Star Plus". Times Of India.
  2. ^ Star Plus UK to launch HD Channel – http://media247.co.uk/bizasia/newsarchive/2011/02/exclusive_star_5.php
  3. ^ Star Plus HD UK date confirmed – http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk
  4. ^ "Star Plus to sport new logo, tagline in battle for top slot". Live Mint.
  5. ^ "How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'". Business Standard.
  6. ^ "Alia Bhatt becomes fresh face of Star Plus new look". The Indian Express.
  7. ^ Palmer, Roger (30 December 2020). "Disney Renaming Star Channels In The Netherlands". What's On Disney Plus.
  8. ^ "Exclusive: Star Plus to become Utsav Plus in UK & Europe". 11 January 2021.
  9. ^ "Exclusive: First look at Star TV's new Utsav TV branding". 11 January 2021.
  10. ^ Baddhan, Raj (8 February 2018). "Star Plus UK to bring back 'Dopahar' slot this month".
  11. ^ Baddhan, Raj (11 April 2018). "Star TV UK to launch food strand 'Star Zaika'".
  12. ^ Baddhan, Raj (5 May 2020). Star Plus jumps ahead of rivals on Monday in UK https://www.bizasialive.com/overnights-star-plus-jumps-ahead-of-rivals-on-monday-in-uk/title=Overnights: Star Plus jumps ahead of rivals on Monday in UK Check |url= value (help). Missing or empty |title= (help)
  13. ^ Baddhan, Raj (13 June 2018). "Star Plus UK to air first Turkish fiction 'Winter Sun' this month".
  14. ^ https://www.tellychakkar.com/tv/tv-news/four-lions-films-coming-new-show-star-plus-deets-inside-210519%3famp
  15. ^ https://www.tellychakkar.com/tv/tv-news/rashmi-sharma-telefilms-next-star-plus-be-based-bollywood-movie-hum-aapke-hai-kaun-210424?amp
  16. ^ https://www.tellychakkar.com/tv/tv-news/sharad-malhotra-locked-star-plus-upcoming-show-210518%3famp
  17. ^ https://www.tellychakkar.com/tv/tv-news/yay-dance-reality-shows-nach-baliye-or-dance-plus-launch-august-210526
  18. ^ https://www.tellychakkar.com/tv/tv-news/sharad-malhotra-locked-star-plus-upcoming-show-210518%3famp
  19. ^ https://www.tellychakkar.com/tv/tv-news/yay-dance-reality-shows-nach-baliye-or-dance-plus-launch-august-210526

External links[]

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