XL Axiata

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PT XL Axiata Tbk
TypePublic
IDX: EXCL
IndustryCellular service provider
FoundedOctober 6, 1989; 32 years ago (October 6, 1989)
HeadquartersJakarta, Indonesia
Key people
Dian Siswarini (President and CEO)[1]
ProductsTelecommunications services
Brands
  • XL
  • XL Prioritas
  • XL Home
  • Axis
RevenueIDR 21.34 trillion (2016)[2]
IDR 376 billion (2016)[2]
Total assetsIDR 54.896 trillion (2016)[2]
Number of employees
1,892 (2016)
ParentAxiata Group
Websitewww.xlaxiata.co.id/en

PT XL Axiata Tbk[3] (formerly PT Excelcomindo Pratama Tbk), is an Indonesia-based mobile telecommunications services operator headquartered at Jakarta.[4] It is the second largest mobile telecommunications company in Indonesia. The operator's coverage includes Java, Bali, and Lombok as well as the principal cities in and around Sumatra, Kalimantan and Sulawesi. XL offers data communication, broadband Internet, mobile communication and 3G services over GSM 900 and GSM 1800 networks.

Initially, XL provided cellular mobile telephony services using the GSM 900 technology. A few years after launching services, the company was awarded a license for implementing a DCS 1800 network, and to operate an ISP and VoIP service. In 2006, XL obtained a 3G license, which services launched in September of the same year.

At the end of 2010, the company had more than 22,000 BTS towers across Indonesia.[5] XL is the second largest mobile network operator in Indonesia, with a subscriber's strength of 55.1 million users.[6]

Shares of XL surged in May 2019, one day after Axiata Group announced talks with Norway's Telenor aimed at combining their Asian operations.[7]

History[]

Excelcomindo was established on October 6, 1989 under the name of PT Grahametropolitan Lestari and originally was a trading and general services company.[8] XL became the first private mobile services operator in the country, starting commercial operations on October 8, 1996. In 2009, XL was bought by the Axiata Group which caused a change of logos. The XL letters were made blue (the blue and green version was also used), and an Axiata tag was added on to the logo. On October 28, 2014, XL launched the new logo with the launch of Real Mobile 4G LTE network service. On October 5, 2016, to commemorate XL's 20th anniversary, XL changed its logo colour from yellow and green to blue and green, similar to the colour in the first XL logo.

  • Original XL logo used from October 8, 1996 until June 25, 2004.

  • Pro XL logo used from 1998 until June 25, 2004.

  • Previous XL logo used from June 25, 2004 until October 28, 2014. This version had the logo italized in September 2006 and an Axiata tag was added on to the logo on June 8, 2009.

  • XL logo used from October 28, 2014 until October 5, 2016.

  • XL logo in use since October 5, 2016.

Slogans[]

Pro XL (1997–2004)[]

  • Langsung Kriiiing.... (Directly Rings..., 8 October 1996 – 14 March 2002)
  • Tak Selalu Pilihan Anda yang Pro (Not Always Your Pro Choice, 1 January 1998 – 31 December 1999)
  • Anda yang Pro (You're the Pro, 1 January 2000 – 15 November 2001)
  • Pilih Yang Pro (Choose the Pro, 31 December 1997 – 15 November 2001)
  • Tak Hanya Bicara (Not Just Talkin', 16 November 2001 – 25 June 2004)
  • Bening Sepanjang Nusantara (Calling Throughout the Archipelago, 21 June 2003 – 25 June 2004)

XL Axiata (2004-now)[]

  • Makin Akrab, Makin Bersahabat (The More Familiar, The Friendlier, 25 June 2004 – 30 September 2004)
  • Membuat Dunia Extra Small (Makes the World Extra Small, 1 October 2004 – 31 May 2006)
  • Life Unlimited (1 June 2006 – 31 May 2007)
  • Jangkauan Luas (Widen Reach, 1 June 2007 – 30 September 2008)
  • Nyambung Teruuus (Keep Connecting, 1 October 2008 – 31 May 2009)
  • Jaringan Handal (The Realible Network, 1 June 2009 – 11 August 2010)
  • XLalu Untukmu (Always for You, 11 August 2010 – 30 September 2010)
  • XLalu Bersamamu (Always Together, 1 October 2010 – 31 December 2010)
  • XLalu Lebih Baik (Always More, 1 January 2011 – 31 October 2011)
  • XLangkah Lebih Maju (One Step Ahead, 1 November 2011 – 31 January 2013)
  • Internet Tercepat (The Fastest Internet, 1 February 2013 – 27 October 2014)
  • Sekarang, Bisa! (Now You Can!, 28 October 2014 – 4 April 2018)
  • Karena XL Bisa! (Because XL, We Can!, 5 April 2018 – 23 November 2020)
  • #XtraBisa (24 November 2020 — present)
  • Ini Cara Kita (1 June 2021 — present)

High-bandwidth fibre-optic cable[]

Telekom Malaysia, Mora Telematika and XL Axiata has been working cooperatively to build a high-bandwidth fibre-optic submarine cable, which will stretch 400 kilometers, between the state of Malacca and Batam, through Dumai with a total cost of $7.6 million USD.[9] Led by Huawei Marine Networks, the cables is completed at Q4 2011.[10]

XL Axiata, in partnership with Nextgen Group and 3 other partners, build Australia-Singapore Cable to connect Australia, Indonesia and Singapore. XL Axiata has a submarine beach cable facility and submarine cable landing station in Anyer, Banten to connect Australia-Singapore Cable to Indonesia.[11]

References[]

  1. ^ "Direksi dan Dewan Komisaris". XL. Retrieved May 9, 2019.
  2. ^ a b c Financial Report December 2013
  3. ^ "Berita Teknologi Informasi dan Komunikasi terkini". detikinet. Retrieved July 17, 2015.
  4. ^ Indonesia Investments. "XL Axiata". Retrieved July 17, 2015.
  5. ^ "Theindonesiatoday.com". theindonesiatoday.com. Archived from the original on March 4, 2016. Retrieved May 23, 2014.
  6. ^ Suara. "XL Axiata Beberkan Laporan Kuartal Pertama 2019". Retrieved May 6, 2019.
  7. ^ CNBC. "Axiata Dilebur ke Telenor Norwegia? Saham XL Axiata Melesat". Retrieved May 7, 2019.
  8. ^ "XL Axiata > Home". Archived from the original on August 14, 2008. Retrieved May 23, 2014.
  9. ^ "TM to spend MYR12.2 million on submarine link with Indonesia". telegeography.com. Retrieved May 23, 2014.
  10. ^ "Huawei to construct sea cables connecting RI and Malaysia | The Jakarta Post". thejakartapost.com. Archived from the original on May 24, 2014. Retrieved May 23, 2014.
  11. ^ "ASC Customer Project Update February 2014; ASC International". ascinternational.net. Retrieved November 1, 2014.

External links[]

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