DYBU-FM

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DYBU (Love Radio Cebu)
LoveRadioCebu new logo.jpg
CityCebu City
Broadcast areaCentral Visayas and surrounding areas
Frequency97.9 MHz
Branding97.9 Love Radio
Programming
Language(s)Cebuano, Filipino
FormatContemporary MOR, OPM
NetworkLove Radio Network
Ownership
OwnerManila Broadcasting Company
DYRC Aksyon Radyo, DZRH Cebu, 91.5 Yes The Best, 102.7 Easy Rock, Radyo Natin Pinamugajan, DYBU-DTV 43
History
First air date
1950s (1950s) (on AM)
February 14, 1975 (1975-02-14) (on FM)
Former frequencies
970 kHz (1950s-1975)
Call sign meaning
DY
CeBU
Technical information
Licensing authority
NTC
Power20,000 watts (10,000 watts operational)
ERP40,000 watts
Transmitter coordinates
10.1907° N, 123.5401° E
Links
WebcastListen Live
WebsiteLove Radio Cebu

DYBU (97.9 FM), broadcasting as 97.9 Love Radio, is a radio station owned and operated by Manila Broadcasting Company. Its studio is located at the Room 303, 3/F Doña Luisa Bldg., Fuente Osmeña, Cebu City; while its transmitter is located at Legacy Village, Brgy. Kalunasan, Cebu City. DYBU is the pioneer music station in Cebu.97.9[1][2]

Broadcasting history[]

1950s-1975: Early Years[]

DYBU was established as the first music radio station in Cebu in the 1950s and was then originally broadcast at 970 kHz, four years after DZMB in Manila was founded on July 1, 1946 when started operations. It also serves as the sister station of DYRC, which was acquired by the Elizalde family after World War II. In September 1972, when the President Ferdinand Marcos declared Martial Law, DYBU and DYRC halted their operations.[3]

1975-1980s: Move to FM[]

On February 14, 1975, DYBU returned on-air and converted to the FM band on 97.9 MHz. The station started airing as an easy listening format, along with news updates throughout the day, earning the on-air moniker known as "Beautiful Music", with studios located at the DYRC-DYBU FM Production in F. Ramos St. During Sundays, DYBU simulcasted its programming from DYRC to produce stereo sound; it also sometimes accept religious blocktime programs. Some of the lead disc jockeys of DYBU were Lady Godiva, Rolly Chica and Jerry Wonder, among others.[4][5]

1980s-present: Love Radio[]

In the 1980s, when then-Manny Luzon took over the management of MBC's FM stations, DYBU was rebranded under the new identity 97.9 Love Radio, using the English medium. It played mainstream pop, later relegating to easy listening music. Most of the station's notable programs were Morning Love Drive, Afternoon Love Drive, Evening Love Drive, Sunday Golden Morning, The Jukebox Hits, Sunday Afternoon Special and Sunday Showdown. Back then, it operated daily from 4:30 am to midnight. At that time the station's studios moved from DYRC-DYBU FM Production in F. Ramos St. to Cinco Centro Inn along Fuente Osmeña.

On February 14, 2000, coinciding with the Manila station's 25th anniversary, Love Radio was relaunched its new logo and carried the tagline "Kailangan pa bang i-memorize 'yan? Bisyo na 'to!", a common everyday expression of Filipinos. Following the relaunch, the station switched to a mass based format after the success of its sister FM stations Yes FM and Hot FM. It also aired Quatro Cantos (Four Songs), a daily music countdown of Love Radio featuring four songs voted by listeners via SMS.

In 2006, Love Radio Cebu, together with all MBC stations, transferred its studios to Eggling Subdivision, Busay Hills and it expanded its operations into 24/7. The station also revolutionized radio promotions and events with Singing Idol, Pengeng Cake Birthday Ko Naman eh!, Month of May - Pahalipay Fiesta sa Love Radio, Pengeng Load unload ko eh! and KASAKANTA, among others. On December 6, 2015, Love Radio Cebu moved to its current home in Doña Luisa Bldg. in Fuente Osmeña to adjust to modern broadcast standards.[6][7]

On November 15, 2021, Love Radio alongside with sister stations has launched their new logos and its new corporate slogan, Sama-Sama Tayo, Pilipino! (lit. We are all Filipinos!).

References[]

  1. ^ CEBU FM BROADCAST STATIONS | NTC Region 10
  2. ^ Love Radio Cebu November 2010 Aircheck
  3. ^ Beginnings of Cebu Media Professionalism
  4. ^ Sandra Manilow
  5. ^ Nothing is more liberating than freedom
  6. ^ Super Ka: DYBU 97.9 Love Radio “Kailangan bang i-memorize yan? Love lang!”
  7. ^ DYBU 97.9 LOVE RADIO: MORNING NA, LOVE

External links[]

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