DYES-FM

DYES (Easy Rock Cebu)

City	Cebu City
Broadcast area	Central Visayas and surrounding areas
Frequency	102.7 MHz
Branding	102.7 Easy Rock
Programming
Language(s)	English
Format	Soft Adult Contemporary
Network	Easy Rock Network
Ownership
Owner	Manila Broadcasting Company (Pacific Broadcasting System)
Sister stations	DYRC Aksyon Radyo, DZRH Cebu, 91.5 Yes The Best, 97.9 Love Radio, Radyo Natin 103.9 Pinamugajan, DYBU-DTV 43
History
First air date	December 18, 1995; 26 years ago (1995-12-18)
Former call signs	DYTO (1995-2000)
Former names	Showbiz Tsismis (December 18, 1995-April 30, 2000) Yes FM (May 1, 2000-June 30, 2009)
Call sign meaning	YES FM (former branding) / EASY ROCK (current branding)
Technical information
Licensing authority	NTC
Class	C, D, E
Power	10,000 watts
ERP	25,000 watts
Links
Webcast	Listen Live
Website	www.easyrock.com.ph/cebu

102.7 Easy Rock logo (July 1, 2009-November 14, 2021)

DYES^[1] (102.7 FM), broadcasting as 102.7 Easy Rock, is a radio station owned and operated by Manila Broadcasting Company through its licensee Pacific Broadcasting System. The station's studio and transmitter are located at Eggling Subd., Busay Hills, Cebu City.^[2]

History[]

DYES was established on December 18, 1995, as a relay station of Manila-based Showbiz Tsismis under the call letters DYTO. On May 1, 2000, the station was rebranded as 102.7 Yes FM, adopted a mass-based format and changed its call letters to DYES. It transferred to Cinco Centrum Bldg. along Fuente Osmeña. Initially automated, in 2006, it began having its own set of DJs. At the same time, it moved to its current home in Eggling Subd. It went off the air sometime in 2008. On July 1, 2009, the station returned on air as 102.7 Easy Rock and switched to a Soft AC format, competing with WRocK.

On November 15, 2021, Easy Rock alongside with sister stations has launched their new logos and its new corporate slogan, Sama-Sama Tayo, Pilipino! (lit. We are all Filipino!).

References[]