DYXL

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This article is about the radio station in Cebu City. For Bacolod television station using the same callsign, see DYXL-TV.
DYXL (iFM Cebu)
IFM 93.9 Logo.jpg
CityCebu City
Broadcast areaCentral Visayas and surrounding areas
Frequency93.9 MHz (FM Stereo)
Branding93.9 iFM
Programming
Language(s)Cebuano, Filipino
FormatContemporary MOR, OPM, News/Talk
NetworkiFM Philippines
Ownership
OwnerRadio Mindanao Network
DYHP RMN Cebu 612
History
First air date
September 9, 1976; 45 years ago (1976-09-09)
Former names
  • DYXL (September 9, 1976-November 22, 1999)
  • 939 XLFM (November 23, 1999-May 15, 2002)
Call sign meaning
EXtra Large
Technical information
Licensing authority
NTC
ClassA, B, C, D, E
Power10,000 watts
ERP32,000 watts
Links
WebcastListen Live via (AMFMPH)
Listen live (via TuneIn)
WebsiteiFM Cebu

DYXL (93.9 FM), broadcasting as 93.9 iFM, is a radio station owned and operated by Radio Mindanao Network. The station's studio is located at the RMN Broadcast Center, G/F Capitol Central Hotel & Suites (formerly The Professional Group Center), N. Escario St. cor. F. Ramos Ext., Capitol Site, Cebu City, and its transmitter is located at Brgy. Kalunasan, Cebu City.[1][2]

History[]

1976-2002: XLFM[]

DYXL was RMN's third FM station in Cebu, established on September 9, 1976. The station's operations were at the 2nd Floor, Gold Palace Bldg. along Osmeña Blvd. Through its existence, it aired a mass-based format.

On November 23, 1999, the station was reformatted to 939 XLFM (pronounced as "nine-three-nine"), with its slogan Live it Up!. The station switched into a CHR/Top 40 format, broadcasting on a 17-hour basis from 4:00 AM to 9:00 PM.[3] On May 15, 2002, XLFM signed off for the last time.

2002-present: iFM[]

On May 16, 2002, DYXL-FM was relaunched as 93.9 iFM, now catered to class A, B, C, D & E market radio station and switched back to its mass-based format. It expanded its broadcast hours to 20 hours daily, signing off at 12:00 MN. Since 2008, iFM began its broadcasting 24 hours a day. According to the Nielsen Radio Audience Measurement Survey, iFM was the over-all Number 1 FM station in Metro Cebu from 2002 to 2013.

On May 25, 2012, at 9:00 PM, iFM and its sister station DYHP was signed off the air when RMN stations from Gold Palace Bldg. in Osmeña Blvd. were relocated and transferred to its present studios at the Ground Floor of Capitol Central Hotel & Suites (formerly The Professional Group Center) in Capitol Site a day later. The station was on test broadcasting at 12:00nn of May 27, 2012 until it returns of regularly programming in music.

In 2014, in an all out effort to regain airwave supremacy, iFM reinvented once more. With extreme pressure from management, iFM leaned a more localized approach in its local tagline and programming, adopting the slogan LR, Lahi raaah! used to be until July 2017.

On November 9, 2015, iFM launched its new logo and slogan Ang Bestfriend Mo!.

On July 24, 2017, iFM changed its slogan to i Na Beh! (also inherited by the latter's flagship tagline of the Manila radio station which launched earlier on June 12), along with the return of the 7-note sound mnemonic from 2002. Since then, iFM launched its new programs' name synchronous and DJ's on board in the Cebuano dialects. On Easter Sunday, April 1, 2018, the slogan was changed into i Na Ta!, a variant of the slogan used by the iFM Davao 7 months ago. On the 2nd quarter of 2018, iFM changed its slogan to Ang Idol Mong FM, it also brought back its slogan LR! Lahi Ra! which was used the station's slogan in 2014.[4]

References[]

  1. ^ CEBU FM BROADCAST STATIONS | NTC Region 10
  2. ^ iFM 93.9 Cebu DYXL Radio Station Broadcast Studio
  3. ^ DJ Raoul mixing pleasure and hard work
  4. ^ Squad Goals of the Day | Ifm djs

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