DYRC

DYRC (Aksyon Radyo Cebu)

City	Cebu City
Broadcast area	Central Visayas and surrounding areas
Frequency	648 KHz
Branding	DYRC 648 Aksyon Radyo
Programming
Language(s)	Cebuano, Filipino
Format	News, Public Affairs, Talk
Network	Aksyon Radyo
Ownership
Owner	Manila Broadcasting Company
Sister stations	DZRH Cebu, 91.5 Yes The Best, 97.9 Love Radio, 102.7 Easy Rock, Radyo Natin Pinamugajan, DYBU-DTV 43
History
First air date	January 7, 1929; 92 years ago (1929-01-07)
Former call signs	KZRC (1929-1948) DYXR (1999-2010)
Former frequencies	600 kHz (1929-1978)
Call sign meaning	Radyo Cebu
Technical information
Licensing authority	NTC
Class	B
Power	10,000 watts
ERP	20,000 watts
Links
Webcast	Listen Live

DYRC (648 AM) Aksyon Radyo is a radio station in the Philippines, owned and operated by Manila Broadcasting Company. It serves as the flagship radio station of MBC's regional AM network Aksyon Radyo. The station's studio is located at 2nd Floor, GD Uyfang Bldg., Sanciangko cor. Panganiban, St., Brgy. Pahina Central, Cebu City, and its transmitter is located at Brgy. Tangke, Talisay City.^[1][2]

History[]

The origins of Aksyon Radyo can be traced to the original DYRC, first known as KZRC on January 7, 1929, by the Radio Corporation of the Philippines, then was sold to Isaac Beck. In 1940, the Heacock Company bought KZRC, and became a sister station to KZRH (now DZRH) Manila.

After World War II, the Elizalde family bought all Heacock stations. This gave birth to the Manila Broadcasting Company.

KZRC became DYRC after Philippine independence, through MBC's subsidiary Cebu Broadcasting Company. DYRC was the pioneer AM station in Genie Peralta Vaminta and Henry Halasan topped the bill in prime time broadcasting. Some famous personalities aired on DYRC were Nene Pimentel, Former Cong. Tony Cuenco, Asia's Queen of Songs Pilita Corrales, veteran broadcaster Angelo Castro Sr., Former DILG Secretary Inday Nita Cortez Daluz, Arch. Angel Lagdameo, lawyer Jane Paredes, among others. Star Cebuano singers featured in DYRC were: Josie Lauron, Josephine Ferrer, Stacs Huguete, and child singer Amapola Cabase popularly known as Amapola, to name a few. Bandleaders and pianists leading the DYRC-DYBU bands were and Manny Cabase.^[3][4]

On January 4, 1999, Padayon Pilipino Media Consultancy Services Inc. took over the management of the station and changed its call sign to DYXR. This marks the birth of Aksyon Radyo. Back then, its studios were located at Brgy. Tangke, Talisay, Cebu.^[5]

Logo of DYRC Aksyon Radyo Cebu from 2010 to 2021

On September 21, 2010, BisaLog Broadcasting (owned by lawyer/host Rhina Seco, DZRH-Aksyon Radyo News Bureau Manila's Niño Padilla, and Aksyon Radyo Program Director Ed Montilla) took over the management of the station and brought back its original callsign DYRC as part of its 70th anniversary. It moved to Unit 301 Doña Luisa Building, Fuente Osmeña. At the same time, DYRC launched "Dangpanan", the local version of DZRH's "Operation Tulong" that offers free medical, dental and legal services to the needy; as well as a music format on Sundays.^[6][7] Prior to its relaunch, the station went off the air in August 2010 and Padayon Pilipino's management revived its operations in the United States as the US News Buraeu of Aksyon Radyo.

In the wake of the canonization of Pedro Calungsod in 2012, DYRC adopted a temporary branding Radyo Calungsod.^[8][9]

In May 2018, Manila Broadcasting Company took over the operations of DYRC with Atty. Rudolph Steve E Jularbal as its Station Manager (who also happens to be the station manager of DYRC's parent station, DZRH) and Jovelyn Satinitigan as Station Operations Head. Just recently, the station moved to its current studios in GD Uyfang Building.

On November 15, 2021, Aksyon Radyo alongside with sister stations has launched their new logos and its new corporate slogan, Sama-Sama Tayo, Pilipino! (lit. We are all Filipinos!).

References[]

See also[]

• Aksyon Radyo U.S. - the former Aksyon Radyo Cebu.