Opinion polling for the 1987 United Kingdom general election

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In the run-up to the 1987 United Kingdom general election, various organisations carried out opinion polling to gauge voting intention. Results of such polls are displayed in this article. The date range for these opinion polls are from the 1983 general election until 10 June 1987.

  Conservative   Labour   SDP–Liberal Alliance

Polling results[]

All Data from UK polling Report[1]

1987[]

Survey
end date
Pollster Client Con Lab All Lead
11 Jun 1987 general election 42.2% 30.8% 22.6% 11.4%
10 Jun Marplan The Guardian 42% 35% 21% 7%
10 Jun MORI The Times 44% 32% 22% 12%
9 Jun Marplan Today 43% 35% 21% 8%
9 Jun Audience Selection N/A 43% 34% 21% 9%
9 Jun Gallup The Daily Telegraph 41% 34% 23.5% 7%
9 Jun Harris TV-AM 42% 35% 21% 7%
8 Jun Marplan The Guardian 45% 32% 21% 13%
6 Jun Harris TV-AM 43% 33% 22% 10%
5 Jun Marplan Today 43% 35% 21% 8%
5 Jun Gallup The Sunday Telegraph 41.5% 34.5% 22.5% 7%
4 Jun Marplan The Guardian 44% 34% 20% 10%
4 Jun Harris The Observer 44% 33% 21% 11%
4 Jun MORI The Sunday Times 43% 32% 24% 11%
3 Jun Gallup The Daily Telegraph 40.5% 36.5% 21.5% 4%
1 Jun Marplan Today 44% 33% 21% 11%
31 May Harris N/A 42% 35% 21% 7%
29 May Harris TV-AM 45% 32% 22% 13%
29 May Gallup The Sunday Telegraph 41.5% 34% 22.5% 7.5%
28 May Marplan The Guardian 44% 32% 21% 12%
28 May Harris The Observer 41% 37% 21% 4%
28 May MORI The Sunday Times 44% 32% 23% 12%
27 May Gallup The Daily Telegraph 44.5% 36% 18% 8.5%
26 May Marplan Today 42% 35% 20% 7%
25 May Harris TV-AM 42% 37% 21% 5%
24 May MORI N/A 44% 31% 24% 13%
22 May Gallup The Sunday Telegraph 42% 33% 23% 9%
21 May Marplan The Guardian 41% 33% 21% 8%
21 May Harris TV-AM 43% 36% 20% 7%
21 May MORI The Sunday Times 44% 31% 24% 13%
21 May Harris The Observer 41% 34% 22% 7%
20 May Gallup N/A 42% 33% 23% 9%
20 May NOP N/A 41% 33% 23% 8%
18 May Marplan Today 41% 33% 24% 8%
18 May The Dissolution of the 49th Parliament and campaigning officially begins
17 May Harris TV-AM 42% 32% 24% 10%
15 May Harris The Observer 42% 33% 23% 9%
14 May MORI The Sunday Times 44% 30% 25% 14%
13 May Marplan Daily Express 41% 30% 26% 11%
12 May Marplan The Guardian 43% 29% 25% 14%
12 May MORI N/A 44% 31% 23% 13%
11 May NOP Evening Standard 46% 28% 25% 18%
11 May Gallup The Daily Telegraph 39% 28% 30% 9%
7 May Harris London Weekend Television 44% 33% 21% 11%
7 May 1987 local elections[2]
4 May NOP The Independent 39% 34% 25% 5%
3 May Harris TV-AM 44% 30% 25% 14%
30 Apr MORI The Sunday Times 44% 31% 23% 13%
27 Apr Harris Capital Radio 42% 31% 25% 11%
27 Apr Marplan Today 39% 33% 24% 6%
23 Apr Harris The Observer 42% 31% 25% 11%
15 Apr NOP Evening Standard 44% 29% 25% 15%
13 Apr Gallup The Daily Telegraph 40.5% 28% 29% 11.5%
12 Apr MORI Evening Standard 42% 29% 26% 13%
10 Apr Marplan Press Association 40% 30% 27% 10%
7 Apr Marplan The Guardian 38% 32% 27% 6%
5 Apr Harris TV-AM 43% 30% 26% 13%
2 Apr MORI The Sunday Times 41% 29% 29% 12%
2 Apr Marplan Daily Express 39% 29% 30% 9%
24 Mar Marplan Today 36% 31% 31% 5%
23 Mar Gallup The Daily Telegraph 37.5% 29.5% 31.5% 6%
20 Mar MORI The Sunday Times 39% 33% 26% 6%
19 Mar Harris The Observer 39% 33% 26% 6%
17 Mar Gallup The Sunday Telegraph 38.5% 30% 30.5% 8%
12 Mar Truro by-election
10 Mar Marplan The Guardian 38% 32% 27% 6%
10 Mar MORI The Sunday Times 41% 32% 25% 9%
2 Mar NOP Evening Standard 39% 34% 25% 5%
1 Mar Harris TV-AM 36% 33% 29% 3%
26 Feb Greenwich by-election
25 Feb MORI The Sunday Times 41% 35% 21% 6%
19 Feb Harris The Observer 39% 37% 23% 2%
16 Feb Gallup The Daily Telegraph 36% 34.5% 27.5% 1.5%
10 Feb Marplan The Guardian 38% 35% 25% 3%
10 Feb MORI The Sunday Times 39% 36% 23% 3%
9 Feb NOP Evening Standard 39% 37% 23% 2%
1 Feb Harris TV-AM 37% 39% 22% 2%
28 Jan NOP Channel 4 38% 40% 20% 2%
28 Jan MORI The Sunday Times 39% 38% 21% 1%
27 Jan Marplan Today 38.5% 38.5% 20% Tie
22 Jan Harris The Observer 44% 36% 18% 8%
20 Jan Gallup The Daily Telegraph 34.5% 39.5% 23.5% 5%
14 Jan NOP Evening Standard 42% 37% 19% 5%
12 Jan Marplan The Guardian 38% 36% 23% 2%
11 Jan Harris TV-AM 42% 37% 20% 5%

1986[]

Survey
end date
Pollster Client Con Lab All Lead
30 Dec MORI The Sunday Times 39% 38% 21% 1%
15 Dec Gallup N/A 41% 32.5% 23.5% 8.5%
12 Dec MORI The Sunday Times 41% 39% 19% 2%
8 Dec Marplan The Guardian 39% 38% 21% 1%
7 Dec Harris TV-AM 41% 35% 22% 6%
3 Dec NOP N/A 41% 38% 19.5% 3%
26 Nov MORI Evening Standard 41% 39% 18% 2%
24 Nov Marplan Today 39% 38% 20% 1%
17 Nov Gallup The Daily Telegraph 36% 39.5% 22% 3.5%
13 Nov Knowsley North by-election
12 Nov MORI N/A 39% 41% 18% 2%
11 Nov NOP N/A 41% 38% 18% 3%
11 Nov Marplan The Guardian 39% 36% 23% 3%
4 Nov MORI The Sunday Times 40% 39% 18% 1%
2 Nov Harris TV-AM 40% 36% 21% 4%
24 Oct Marplan Press Association 41% 37.5% 19% 3.5%
22 Oct MORI Evening Standard 39% 41% 17% 2%
20 Oct Gallup The Daily Telegraph 37.5% 37.5% 22% Tie
20 Oct Marplan Today 40% 41% 17% 1%
9 Oct N/A N/A 36% 39% 23% 3%
7 Oct Marplan The Guardian 36% 39% 23% 3%
3 Oct Harris The Observer 38% 41% 20% 3%
23 Sep Marplan Today 34% 40% 24% 6%
23 Sep MORI Evening Standard 35% 37% 26% 2%
15 Sep Gallup The Daily Telegraph 32.5% 38% 27.5% 5.5%
9 Sep Marplan The Guardian 34% 40% 24% 6%
27 Aug Marplan Today 35% 38% 24% 3%
19 Aug MORI Evening Standard 37% 37% 24% Tie
11 Aug Gallup The Daily Telegraph 30% 36.5% 30% 6.5%
11 Aug Marplan The Guardian 32% 38% 27% 6%
31 Jul MORI The Times 32% 41% 25% 9%
29 Jul Marplan Today on S 29.5% 41% 27.5% 11.5%
22 Jul MORI Evening Standard 36% 37% 25% 1%
17 Jul Newcastle-under-Lyme by-election
14 Jul Gallup The Daily Telegraph 33% 38% 27% 5%
14 Jul Marplan The Guardian 31% 38% 28% 7%
24 Jun MORI Evening Standard 34% 40% 23% 6%
16 Jun Gallup The Daily Telegraph 34% 39% 24.5% 5%
16 Jun Marplan The Guardian 33% 39% 26% 6%
12 Jun Harris The Observer 31% 40% 25% 9%
21 May MORI Evening Standard 32% 40% 26% 8%
19 May Marplan The Guardian 28% 39% 30% 9%
12 May Gallup The Daily Telegraph 27.5% 37% 32.5% 4.5%
8 May West Derbyshire & Ryedale by-elections[3]
8 May 1986 local elections[4]
2 May MORI The Sunday Times 36% 38% 23% 2%
22 Apr MORI Evening Standard 34% 39% 25% 5%
21 Apr Gallup The Daily Telegraph 33.5% 38% 26% 4.5%
14 Apr Gallup The Daily Telegraph 28% 38.5% 31.5% 7%
10 Apr Fulham by-election
8 Apr Marplan The Guardian 32% 35% 30% 3%
26 Mar MORI N/A 34% 36% 28% 2%
24 Mar Gallup The Daily Telegraph 29.5% 34% 34.5% 0.5%
21 Mar MORI The Sunday Times 31% 39% 28% 8%
10 Mar Marplan The Guardian 32% 35% 31% 3%
26 Feb MORI Evening Standard 34% 35% 30% 1%
12 Feb MORI The Sunday Times 33% 37% 29% 4%
10 Feb Gallup The Daily Telegraph 29.5% 35.5% 33.5% 2%
10 Feb Marplan The Guardian 27% 36% 35% 1%
24 Jan Harris The Observer 31% 36% 30% 5%
23 Jan 1986 Northern Ireland by-elections[5]
13 Jan Gallup The Daily Telegraph 29.5% 34% 35% 1%
12 Jan Marplan The Guardian 29% 36% 33% 3%
12 Jan Harris ITN 32% 33% 31% 2%
8 Jan MORI Evening Standard 33% 38% 28% 5%

1985[]

Survey
end date
Pollster Client Con Lab All Lead
9 Dec Gallup The Daily Telegraph 33% 32.5% 32.5% 0.5%
9 Dec Marplan The Guardian 35% 33% 30% 2%
8 Dec MORI N/A 35% 35% 28% Tie
5 Dec Tyne Bridge by-election
24 Nov MORI Evening Standard 36% 36% 25% Tie
11 Nov Gallup The Daily Telegraph 35% 34% 29.5% 1%
11 Nov Marplan The Guardian 34% 35% 29% 1%
21 Oct Gallup The Daily Telegraph 32% 38% 28% 6%
20 Oct MORI Evening Standard 37% 36% 25% 1%
19 Oct NOP Mail on Sunday 37% 34% 28% 3%
14 Oct Marplan The Guardian 32% 34% 32% 2%
4 Oct Harris The Observer 32% 39% 27% 7%
3 Oct MORI The Times 34% 36% 28% 2%
29 Sep Harris Thames 33% 32% 32% 1%
22 Sep MORI Evening Standard 30% 33% 35% 2%
16 Sep Gallup The Daily Telegraph 29% 29.5% 39% 9.5%
16 Sep Marplan The Guardian 31% 32% 36% 4%
8 Sep MORI Evening Standard 31% 37% 31% 6%
7 Sep Harris London Weekend Television 35% 36% 26% 1%
3 Sep Marplan The Guardian 30% 34% 35% 1%
18 Aug MORI Evening Standard 31% 35% 31% 4%
12 Aug Gallup The Daily Telegraph 24% 40% 34% 6%
12 Aug Marplan The Guardian 31% 36% 31% 5%
9 Aug MORI The Sunday Times 33% 37% 29% 4%
21 Jul MORI Evening Standard 33% 34% 31% 1%
15 Jul Gallup The Daily Telegraph 27.5% 38% 32.5% 5.5%
8 Jul Marplan The Guardian 31% 34% 33% 1%
4 Jul Brecon and Radnor by-election
23 Jun MORI Evening Standard 35% 36% 27% 1%
21 Jun MORI The Sunday Times 32% 40% 26% 8%
17 Jun Gallup The Daily Telegraph 34.5% 34.5% 30% Tie
10 Jun Marplan The Guardian 31% 36% 32% 4%
26 May MORI Evening Standard 33% 35% 30% 2%
13 May MORI The Sunday Times 34% 36% 28% 2%
13 May Gallup The Daily Telegraph 30.5% 34% 33.5% 0.5%
13 May Marplan The Guardian 29% 35% 35% Tie
2–15 May 1985 local elections[6][7]
28 Apr MORI Evening Standard 38% 37% 24% 1%
22 Apr Gallup The Daily Telegraph 34% 37.5% 26.5% 2.5%
15 Apr Marplan The Guardian 33% 38% 28% 5%
25 Mar Gallup The Daily Telegraph 33% 39.5% 25.5% 6.5%
24 Mar MORI Evening Standard 36% 40% 23% 4%
22 Mar MORI The Sunday Times 37% 39% 22% 2%
11 Mar Marplan The Guardian 36% 36% 27% Tie
8 Mar NOP Mail on Sunday 35% 35% 26% Tie
7 Mar Harris The Observer 40% 38% 19% 2%
25 Feb Marplan The Guardian 38% 36% 25% 2%
24 Feb MORI Evening Standard 39% 35% 24% 4%
18 Feb MORI London Weekend Television 38% 40% 19% 2%
11 Feb Gallup The Daily Telegraph 35% 32% 31.5% 3%
11 Feb Marplan The Guardian 38% 35% 26% 3%
6 Feb MORI The Sunday Times 37% 37% 24% Tie
14 Jan Gallup The Daily Telegraph 39% 33% 25.5% 6%
14 Jan Marplan The Guardian 41% 33% 25% 8%
7 Jan MORI Evening Standard 42% 34% 21% 8%
8 Jan NOP Daily Mail 33% 38% 28% 5%

1984[]

Survey
end date
Pollster Client Con Lab All Lead
28 Dec MORI The Sunday Times 38% 36% 25% 2%
14 Dec Enfield Southgate by-election
10 Dec Gallup The Daily Telegraph 39.5% 31% 27.5% 8.5%
10 Dec Marplan The Guardian 41% 32% 26% 9%
10 Dec MORI N/A 40% 36% 22% 4%
7 Dec MORI The Sunday Times 41% 37% 20% 4%
19 Nov MORI Evening Standard 43% 35% 19% 8%
12 Nov Gallup The Daily Telegraph 44.5% 30.5% 23.5% 14%
5 Nov Marplan The Guardian 42% 33% 24% 9%
22 Oct Gallup The Daily Telegraph 44.5% 32% 21.5% 12.5%
22 Oct MORI Evening Standard 44% 35% 20% 9%
8 Oct Marplan The Guardian 38% 37% 23% 1%
4 Oct MORI The Sunday Times 43% 35% 19% 8%
24 Sep Marplan The Guardian 38% 36% 24% 2%
21 Sep MORI Evening Standard 42% 36% 20% 6%
11 Sep Marplan The Guardian 39% 38% 21% 1%
10 Sep Gallup The Daily Telegraph 37% 36% 25.5% 1%
10 Sep MORI The Times 40% 39% 19% 1%
29 Aug MORI The Sunday Times 39% 40% 19% 1%
20 Aug MORI Evening Standard 39% 39% 21% Tie
13 Aug Gallup The Daily Telegraph 36% 39% 22.5% 3%
13 Aug Marplan The Guardian 36% 39% 24% 3%
23 Jul MORI N/A 37% 40% 20% 3%
16 Jul Gallup The Daily Telegraph 37.5% 38.5% 22% 1%
10 Jul Marplan The Guardian 34.5% 39% 25.5% 4.5%
25 Jun MORI Evening Standard 39% 39% 21% Tie
16 Jun Marplan Sunday Mirror 38% 39% 22% 1%
14 Jun Portsmouth South by-election[8]
14 Jun 1984 European Parliament election[9]
11 Jun Gallup The Daily Telegraph 37.5% 38% 23% 0.5%
11 Jun Marplan The Guardian 37% 38% 23% 1%
8 Jun MORI The Sunday Times 42% 38% 18% 4%
29 May MORI Evening Standard 40% 38% 21% 2%
14 May Gallup The Daily Telegraph 38.5% 36.5% 23% 2%
14 May Marplan The Guardian 38% 37% 23% 1%
3 May Cynon Valley, Stafford and South West Surrey by-elections
3 May 1984 local elections[10]
1 May MORI Evening Standard 40% 39% 20% 1%
25 Apr MORI The Sunday Times 42% 36% 20% 6%
17 Apr Harris The Observer 40% 36% 22% 4%
16 Apr Gallup The Daily Telegraph 41% 36.5% 20.5% 4.5%
16 Apr Marplan The Guardian 40% 37% 21% 3%
20 Mar MORI Evening Standard 41% 40% 17% 1%
19 Mar Marplan The Guardian 39% 39% 22% Tie
19 Mar Gallup The Daily Telegraph 41% 38.5% 19.5% 2.5%
3 Mar MORI The Sunday Times 38% 41% 18% 3%
1 Mar Chesterfield by-election
20 Feb MORI Evening Standard 41% 38% 19% 3%
13 Feb Gallup The Daily Telegraph 43% 33.5% 21.5% 9.5%
13 Feb Marplan The Guardian 39% 40% 20% 1%
20 Jan Harris The Observer 43% 36% 18% 7%
20 Jan NOP Mail on Sunday 45% 33% 20% 12%
16 Jan Gallup The Daily Telegraph 41.5% 38% 19.5% 3.5%
16 Jan Marplan The Guardian 42% 38% 19% 4%
9 Jan MORI Evening Standard 42% 37% 19% 5%

1983[]

Survey
end date
Pollster Client Con Lab All Lead
17 Dec MORI The Sunday Times 40.5% 39.5% 18% 2%
12 Dec Gallup The Daily Telegraph 42.5% 36% 19.5% 6.5%
9 Dec MORI N/A 42% 37% 19% 5%
7 Dec Marplan The Guardian 41% 37% 21% 4%
3 Dec MORI The Sunday Times 44% 37% 18% 7%
21 Nov MORI N/A 39% 37% 22% 2%
14 Nov Gallup The Daily Telegraph 43.5% 36% 19.5% 7.5%
9 Nov Marplan The Guardian 42% 35% 22% 7%
7 Nov NOP Daily Mail 44% 32% 22% 12%
5 Nov MORI The Sunday Times 43% 35% 20% 8%
24 Oct Gallup The Daily Telegraph 42% 35.5% 20.5% 6.5%
24 Oct MORI Evening Standard 42% 37% 19% 5%
12 Oct Marplan The Guardian 42% 37% 20% 5%
6 Oct Harris The Observer 42% 39% 18% 3%
2 Oct Neil Kinnock is elected leader of the Labour Party[11]
26 Sep MORI N/A 45% 27% 26% 18%
12 Sep Gallup The Daily Telegraph 45.5% 24.5% 29% 16.5%
22 Aug MORI Daily Star 46% 30% 22% 16%
15 Aug Gallup The Daily Telegraph 44.5% 25% 29% 15.5%
10 Aug Marplan The Guardian 45% 30% 24% 15%
28 Jul Penrith and the Border by-election
25 Jul MORI Daily Express 44% 30% 25% 14%
11 Jul Gallup The Daily Telegraph 44% 28.5% 26% 15.5%
20 Jun MORI Daily Star 43% 27% 29% 14%
13 Jun David Owen becomes leader of the Social Democratic Party[12]
9 Jun 1983 general election 42.4% 27.6% 25.4% 14.8%

References[]

  1. ^ "UK Polling Report". ukpollingreport.co.uk. Retrieved 2017-11-26.
  2. ^ Andrews, Geoff (8 May 1987). "Tory support holds solid in local elections". The Guardian.
  3. ^ McKie, David (9 May 1986). "Liberals Triumph in Tory stronghold". The Guardian.
  4. ^ Andrews, Geoff; Dunn, Alan (9 May 1986). "Labour routs council Tories". The Guardian.
  5. ^ Johnson, Paul; Joyce, Joy (25 January 1986). "Tainted victory for Unionists lets in SDLP deputy leader". The Guardian.
  6. ^ Carvel, John (3 May 1985). "Alliance holds power balance in key shires". The Guardian.
  7. ^ Johnson, Paul (17 May 1985). "Sinn Fein wins open new phase in Ulster politics". The Guardian.
  8. ^ McKie, David (15 June 1984). "Alliance sweeps to victory with 1,341 majority". The Guardian. p. 1.
  9. ^ Brown, Derek (18 June 1984). "Labour's gains soften blow to European Left". The Guardian. p. 1.
  10. ^ McKie, David (4 May 1984). "Tories majorities slump: Liberal surge in Surrey". The Guardian.
  11. ^ Aikten, Ian (3 October 1983). "Kinnock takes charge". The Guardian.
  12. ^ Langdon, Julia (14 June 1983). "Jenkins stand down for Owen". The Guardian.
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