Wisconsin Department of Tourism

Wisconsin Department of Tourism
Agency overview
Formed	1995
Jurisdiction	Wisconsin
Headquarters	Madison, Wisconsin
Agency executive	, Secretary;
Website	TravelWisconsin.com

Overview[]

The Wisconsin Department of Tourism is a governmental agency of the U.S. state of Wisconsin responsible for marketing and promoting the state as a travel destination.^[2] As of January 2019, the Secretary of the department is Sara Meaney.

A primary tool that the department uses to fulfill its mission and duties is maintaining its official web site, TravelWisconsin.com, which contains a wide variety of information, including access to reservations at various amenities. Although the department has had the site since 1996, a major update occurred in 2001 as part of a strategic re-prioritization of information technology.^[3]

Tourism is a huge economic driver in Wisconsin. In 2018, the industry had a $21.6 billion impact on the state with more than 112 million visitors. Additionally, tourism in 2018 generated $1.6 billion in state and local revenue and $1.2 billion in federal taxes and supported 199,073 jobs in the state of Wisconsin.^[4]

Although a department of tourism was called for by leaders as early as 1967,^[5] prior to 1995 state sponsored tourism promotion was performed as a division of other departments.^[6] The department began operations on December 24, 1995, under its first secretary Richard "Moose" Speros.^[7]

Tourism grant programs[]

The Wisconsin Department of Tourism invests heavily in ventures around the state through grant programs.^[8]

Attached boards[]

Four boards are attached to the Department of Tourism:^[6]

References[]

^ "Secretary-designee Sara Meaney". Wisconsin Tourism Industry. Retrieved June 11, 2019.
^ "Department of Tourism". Office of the Governor - Scott Walker. Retrieved April 6, 2015.
^ Jones, Meg (March 16, 2001). "State updates tourism Web site". Milwaukee Journal. Milwaukee, WI. Retrieved April 7, 2015.
^ "The Power of Tourism | Travel Wisconsin". TravelWisconsin. Retrieved 2019-07-01.
^ "Campaign Funds 'Debated', by Lucey, Governor's Aide". The Daily Telegram. Eau Claire, WI. October 5, 1966. Retrieved April 6, 2015.
^ Jump up to: ^a ^b "Wisconsin Statutes - Chapter 15". Wisconsin Legislature. Retrieved April 6, 2015.
^ "Speros will head Tourism Department". Milwaukee Journal. Milwaukee, WI. November 29, 1995. Retrieved April 6, 2015.
^ "Grants | Travel Wisconsin". TravelWisconsin. Retrieved 2019-07-01.

External links[]

"Official website". TravelWisconsin.com. Retrieved April 6, 2015.
"Kickapoo Valley Reserve". Retrieved April 7, 2015.
"Lower Wisconsin River Parkway". Retrieved April 7, 2015.

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[1] "Secretary-designee Sara Meaney". Wisconsin Tourism Industry. Retrieved June 11, 2019.

[2] "Department of Tourism". Office of the Governor - Scott Walker. Retrieved April 6, 2015.

[3] Jones, Meg (March 16, 2001). "State updates tourism Web site". Milwaukee Journal. Milwaukee, WI. Retrieved April 7, 2015.

[4] "The Power of Tourism | Travel Wisconsin". TravelWisconsin. Retrieved 2019-07-01.

[5] "Campaign Funds 'Debated', by Lucey, Governor's Aide". The Daily Telegram. Eau Claire, WI. October 5, 1966. Retrieved April 6, 2015.

[legis-6] Jump up to: ^a ^b "Wisconsin Statutes - Chapter 15". Wisconsin Legislature. Retrieved April 6, 2015.

[7] "Speros will head Tourism Department". Milwaukee Journal. Milwaukee, WI. November 29, 1995. Retrieved April 6, 2015.

[8] "Grants | Travel Wisconsin". TravelWisconsin. Retrieved 2019-07-01.

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